Siddarth Menon on Evolving Products & Product Categories
Episode description
The transformation of the consumer-product relationship has been redefined in recent years through the troika of what we like to call “Connect-Purchase and Delivery”. But on an equal measure it's also the pace of addition of not just more products but evolving newer product categories by modern brands that has changed the foundational principles of the business landscape. One such company in India has been Drums Food International through it's brand Epigamia.
On this episode, Varun is joined by Siddarth Menon, CMO, Drums Food International to talk about how they build new products and product categories at the pace that they do. They also discuss how the addition of their direct to consumer or D2C business in mid-2020 has evolved how they work as a business even more.
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