Aneesh Bhasin on Building Mass Premium Non-Alcohol Products

In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. He takes us through the company's genesis, the experiments they conducted with reference to the product and its marketing, responses from a diverse market like India, and probable future trends and plans.

Aneesh is on Instagram and Twitter @aneeshb
Check out Svami drinks on their Instagram, Twitter and Website
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android OR iOS: https://ivm.today/ios

See omnystudio.com/listener for privacy information.