How to Stop Wasting Money on Google Ads with Jeff Lantz
Episode description
Jared spoke with the owner of a digital marketing agency about best practices for leveraging Google Ads.
The Above the Law Non-Event is supported by vendor sponsorships.
Episode Highlights
03:37 How Google ads begins with a basic explanation of how Pay-Per-Click (PPC) ads work
05:29 Why you should still keep an SEO-friendly website
10:58 Steps in creating a Google campaign
17:02 The role of landing pages in converting site visitors into clients
20:52 The calculation of click-through rates and how it can influence the quality score
21:47 Tips on how law firms can create powerful Google ads
22:24 How emotion-based ad content can generate stronger responses and lead to higher click rates, which improve the quality score
23:06 Leveraging keywords to trigger the display of your ads
23:45 The most specific type, exact match, ensures that Google only shows your ad when someone uses your exact keyword in their search
Episode Resources
- Connect with Jared Correia
- jared@redcavelegal.com
- https://redcavelegal.com/
- https://www.linkedin.com/in/jaredcorreia
- https://twitter.com/RedCaveLegal
- Connect with Jeff Lantz
- https://esquireinteractive.com/
- https://esquireinteractive.com/google-ads-set-up-videos/
- https://www.linkedin.com/in/jefflantzesq