Google Ads in the Age of AI with Desire’e Martinelli
Aug 13, 2024•32 min•Ep. 136
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
I talked with an expert in digital marketing about how recent and coming changes to Google Ads are being influenced by artificial intelligence.
Episode Highlights
09:36 - Impact of AI on Google Ads.
14:17 - Introduction of Desiree Martinelli, Director of Marketing and Analytics, Esquire
Interactive.
40:14 - Importance of Proper Conversion Tracking on Google Ads.
57:00 - Setting Up Effective Landing Pages for Higher Conversion Rates.
1:15:00 - Overview of Automated Campaigns and AI in Google Ads.
1:33:40 - Potential Ethical Violations with AI-Generated Ad Copies.
Episode Resources
- Connect with Jared Correia
- jared@redcavelegal.com
- https://redcavelegal.com/
- https://www.linkedin.com/in/jaredcorreia
- https://twitter.com/RedCaveLegal
- www.linkedin.com/in/jaredcorreia/
- Connect with Desire’e Martinelli
- https://esquireinteractive.com/
For the best experience, listen in Metacast app for iOS or Android