Why AI Matters to Marketing Attribution in Broadcast Advertising?
Apr 02, 2021•16 min•Season 1Ep. 1
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
We will cover:
- Marketing attribution and what it means for both advertisers and publishers
- The power of AI and how it solves a major challenge for broadcast stations
- Bold predictions in advertising and attribution
Guest: Paul Cramer - Veritone’s Managing Director of Broadcast Solutions
Follow Veritone on Facebook, Instagram, LinkedIn, and Twitter!
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast