The Role of AI in Modern CRM - podcast episode cover

The Role of AI in Modern CRM

Nov 05, 202423 min
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Episode description

In this episode, David Muller is joined by Clint Oram, co-founder and chief strategy officer of SugarCRM, discusses the evolution of customer relationship management in the manufacturing sector. They also explore the integration of AI and generative AI in CRM systems to provide actionable insights for sales teams. 

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