The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab
Mar 10, 2025•4 min
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Episode description
In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.
This week’s highlights:
- T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform
- Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs
- Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles
- The rise of alternative IDs – The challenges of scaling identity solutions in ad tech
- Google & the DOJ – What’s next for Chrome & Android?
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