Shachar Orren , co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies. She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology. Takeaways Shachar transitioned from journalism to ad tech to leverage his knowledge. EX.CO started as a pub tech company focused...
Dec 10, 2024•25 min•Ep. 58
We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes....
Dec 10, 2024•35 min
John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen. The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV. John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education. Takeaways: John's career beg...
Dec 03, 2024•28 min•Ep. 57
In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools. Jeromy shares insights on the importance of creativity in advertising, the always changing digital industry, and his personal brand loyalties, emphasizing product quality over marketing hype. Takeaways: Jeromy's ...
Nov 26, 2024•31 min•Ep. 56
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean , and Dani Cushion, CMO of Innovid , who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the fut...
Nov 21, 2024•13 min
In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The panel takes a closer look at the challenges and opportunities this new OS brings, including the need for better interoperability and smarter monetization ...
Nov 20, 2024•44 min
Xander Kotsatos , the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications. Xander also emphasizes the need for sales professionals to focus on what they're good at and put in the effort to succeed. He discusses the challenges of fragmented content distribution and the shift towards private marketplace de...
Nov 19, 2024•32 min•Ep. 55
AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook. In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s platform now flows. We explore how this move strengthens Viant’s ad products to compete with walled gardens while keeping Iris TV independent to support an open ecosystem. We’ll also look a...
Nov 13, 2024•23 min
Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV ...
Nov 12, 2024•26 min•Ep. 54
AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the industry. The conversation also touches on the influence of AI on journalism and content creation, emphasizing the importance of quality in an increasing...
Nov 05, 2024•32 min•Ep. 53
AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid . Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses c...
Oct 29, 2024•26 min•Ep. 52
In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world. Thank you to Flashtalking and AdLib for sponsoring this episode. Takeaways Aziz transitioned ...
Oct 22, 2024•28 min•Ep. 51
In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space. The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life...
Oct 15, 2024•21 min•Ep. 50
Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the impact of AI on the industry, and the importance of addressability and measurement. We also touch on the challenges and ethical considerations in the a...
Oct 08, 2024•27 min•Ep. 49
AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new ...
Oct 01, 2024•26 min•Ep. 48
AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lowe...
Sep 24, 2024•24 min•Ep. 47
In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, while increased data sharing will enhance market transparency. Ultimately, greater choice in ad tech will benefit publishers, and competition will drive...
Sep 18, 2024•26 min
AdTechGod sits down with Kevin Salguero Kevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers...
Sep 17, 2024•24 min•Ep. 46
Episode 45 with special guest Alena Morris Alena Morris is the Associate Vice President, Product Marketing at PubMatic In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career. She discusses how the leadership at her company has not only empowered her but also encouraged innovation and personal growth. Alena emphasizes how she strives to emulate this approach in her own leadership style, ...
Sep 10, 2024•28 min•Ep. 45
AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree. On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues tha...
Sep 03, 2024•30 min•Ep. 44
AdTechGod sits down with Kristina Prokop Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million. Thanks to LiveIntent for sponsoring this episode. Takeaways There is no one formula for success i...
Aug 27, 2024•27 min•Ep. 43
AdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social. But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice President. During her time there, she played a huge role in shaping the company's growth and success, earning her a stellar reputation in the industry....
Aug 20, 2024•27 min•Ep. 42
AdTechGod sits down with Paul Knegten Paul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story. Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content d...
Aug 13, 2024•35 min•Ep. 41
AdTechGod sits down with CJ Leonard CJ Leonard, a seasoned professional in the media and digital space. With a career spanning several years, CJ has worked with some of the most prestigious companies in the field, including CBS, NBC Universal, Telaria, Iris TV and more. Her diverse background and consultative approach make her a valuable guest on our show today and I’m looking forward to getting to know her. Thanks to LiveIntent for sponsoring this episode. Learn more about your ad choices. Visi...
Aug 06, 2024•29 min•Ep. 40
AdTechGod sits down with Rob Norman Rob has been in the advertising and marketing industry for over 40 years , most notably as the Chief Digital Officer of Group M Worldwide and advisor and Director for multiple companies including Piano, Simpli Fi, MIQ and more.. His insights and perspectives are ones I’ve been eagerly wanting to dive into. Rob is not just a respected figure in the field; he’s a pioneer who has dedicated his career to improving marketing solutions and products. His entrepreneur...
Jul 30, 2024•28 min•Ep. 39
AdTechGod sits down with Tal Almany Tal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad. But there's more to Tal than just his professional achievements. In an interesting twist, he was also an extra on the hit show Criminal Minds and had a former career as a chef! Thank you adquick for sp...
Jul 23, 2024•28 min•Ep. 38
AdTechGod sits down with Katie McAdams Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development and EVP of Customer Experience, showcasing her versatile expertise and dedication to the industry. Thank you adquick for sponsoring this episode. Lea...
Jul 16, 2024•24 min•Ep. 37
AdTechGod sits down with Ryan McConaghy Ryan's career is impressive. He has an extensive background in the media and advertising industry, having held multiple roles at highly recognizable organizations such as The Atlantic, Daily Motion, Warner Brothers, and The New York Times, to name just a few. With his wealth of experience and deep insights into ad operations and monetization strategies, Ryan has become a leading voice in the industry. I'm personally really excited to meet Ryan. Not only fo...
Jul 09, 2024•26 min•Ep. 36
AdTechGod sits down with Nicole R. Ferrera Nicole's impressive journey doesn't stop. Before starting NRF Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales. Nicole was also the Head of Platform Partnerships & Emerging Media Revenue at Paramount. She wasn’t always on the publisher and advisory side having previously worked at some of the...
Jul 02, 2024•31 min•Ep. 35
AdTechGod sits down with Dave Morgan. Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership. Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications. Thank you RainBarrel for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices...
Jun 25, 2024•30 min•Ep. 34
