Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle

In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.

Takeaways

Molly started her career in ad tech at a small startup with no prior experience.

Working in a startup allows for personal growth and a unique company culture.

Transitioning into sales was a pivotal moment in Molly's career.

Demand transparency is crucial in the advertising supply chain.

Education and awareness are key for brands and agencies in ad tech.

AI is becoming integral in improving ad tech processes.

Building a strong network is essential for support in challenging times.

Community involvement is important for personal fulfillment.

Women in ad tech can build strong networks and support each other.

Confidence and assertiveness are vital for success in the industry.

Chapters

00:00 Introduction to Ad Tech and Molly McArdle

03:04 Molly's Journey into Ad Tech

05:47 The Startup Experience and Its Challenges

08:51 Industry Trends and Demand Transparency

12:00 The Role of AI in Ad Tech

14:59 Maintaining Motivation in a Volatile Environment

17:56 Community Involvement and Giving Back

21:10 Women in Ad Tech: Challenges and Triumphs

Learn more about your ad choices. Visit megaphone.fm/adchoices