Speed Over Perfection with Lisa Sherman

awesome coverage on the relaunch of the show. If you're not already subscribing to Axios Media Trends newsletter, make sure you go check that out. One of the best newsletters in the business. So Alexa, with that, let's get into the interview. So we got in touch with Lisa actually at the beginning of COVID to do this episode because what the AD Council was doing was they were quickly responding, working with the White House and the CDC to get

the message out about COVID safety, health, et cetera. And I think what's really important, and Laura, you said this to me was that there was such a focus on speed over perfection. And I think that that message for the industry and actually all of us as individuals. Sometimes we grind, right, we grind getting it perfect, but that's not the point. Always point is just get it out, start getting a response, start gathering community, start getting your

audience rallied. And I think that the AD Council is one of the most important organizations in the industry and actually in the country to get things out into the world that are like critical societal issues. So really excited about this interview. Over to Visa Sherman. We'll be right back and we're back if Lisa Sherman, President and CEO of AD Council. So excited to have Lisa on the show. Welcome, Welcome, Lisa. I'm as excited to be here as you guys are

to have me. Thank you so much, Lisa. We have so much to talk about. We want to turn it over to you to share with at Landia. What AD Council is A bit of a crash course on the history of it, um and and sort of where you see it going. Terrific. It's my favorite topic. Um So you know, I like to think of the ad Council as the place where creativity and causes converge, and our mission is really to use the power of communications to take on the most important issues facing our country and

our roots. Interestingly enough, go all the way back to World War Two when the country was about to go to war. Was right after Pearl Harbor Um and FDR actually understood the power of communications and called all of the leaders of the advertising community to Washington to brief them on the war effort, and then he convinced them to develop advertising campaigns to get the country behind the war effort. So things like war bonds came out of that initial effort. It used to be called the War

Advertising Council. Actually UM Loose lips sink ships a very famous ad um that came out of that period of time, and they use the model that we use today. Agencies and content creators developed the work. Media companies made sure that the messages were seen by by the right people and brands where they're supporting them UM, And that's exactly what we're doing today. Obviously, they're way more content creators, way more media platforms. Brands are playing very different roles UM.

But that's what we do so, Lisa, fast forward to here you are as the CEO of the AD Council during a global pandemic. Can you take us through with the last few months have been like for the AD

Council was wired for times like this, that's what we do. UM. When we heard the day that the WHO declared COVID nineteen a pandemic, we were on the phone with our partners at the CDC and and HHS asking what we could do, because it was very clear early on that we needed to get fact based, tangible information into the hands of the American public so they knew what to do,

they knew how to take care of themselves. UM. And so literally we reached out to a couple of our partners are our friends at NBCUniversal, our friends at Viacom, CBS UM and over a weekend we stood up two massive campaigns that we got into the market in five days. They all focused on early days. UM, social distancing, a term we've never heard of really, UM, handwashing and hygiene focusing on high risk poppy relations people that were more at risk of getting sick. UM and UM. Yeah, it

was an extraordinary It was an extraordinary effort. And you know, I'm sort of keeping my little list of sort of a COVID playbook, because you know, you don't like planned to be in a crisis or a pandemic, but speed, to me is one of the most important things that has to happen when something like this strikes. And um, we I think even surprised ourselves frankly at how quickly we were able to get it done. How are you

guys actually able to produce this stuff? You know, the the creative shops within both of those media companies handled all of the production. UM. I know that one one round of work that we did were you know Dr Fauci talking to to camera, um. Dr Brex talking to camera. They were shooting that stuff at the White House and and literally just sending it via email to to folks, and that's how it got done. I mean, it is crazy.

And then on the Viacom CBS side, they developed a really brilliant platform called Alone Together, really targeting young people. Um they used their own talent who were all calling in from home and shooting stuff on their phones. Um. They use great animation. And I think that the trick that allowed us to scale so quickly is that we did everything open source. So we created a set of assets.

We then said, but if you don't want to use those assets, if you're a media, if you have a platform that you want to use, we'll send you the scripts. You can shoot your own stuff um or we'll give you a creative brief and you can do your own thing as long as it's true to the brief. And people were just grabbing stuff and wanting to help. It

was like everybody just wanted a job. And everybody took that those assets and those the ability to do their own thing and just started producing tons of work and getting it out there. Like think in the first two weeks we had over fifty million dollars and donated media an hour, up over two hundred million in the first eight weeks, and you've reached like billions and billions of

impressions and it's phenomenal. I mean, when you're talking about the ad Council and Laura and I have been in the industry for a while now, is that something that's going to last post COVID, This idea of open source, Like how do you take an issue and actually create open source you know, content creative? Well, I certainly think for the work that we do. I am all in on that idea because you know, we would traditionally work with a single agency UM to produce work, which was

always fantastic. I mean, Smokey Bear has been around for seventy five years and FCB has been doing that work for seventy five years, which is extraordinary when you think about it. UM. But when you need to scale fast and you need to move quickly, I think the ability to give people the tools to do it themselves, UM, as long as it's true to the brief, why not. It's interesting because unfortunately I don't think COVID is going to be our last public health crisis, right, and so

speed is now a new metric UM. But it's like absolutely critical. It's truly about people's lives. I think the other thing is that UM, the AD Council is that place where competitive brands, competitive agencies, competitive media companies really always come together because there is a higher calling and a higher purpose. And I think that you know, for CBS, viacom and and NBCUniversal to produce things that were brand agnostic, like, it wasn't about getting the credit. It was about helping

solve a massive problem. And that's part of the the amazing secret sauce of the AD Council and this industry when we come together, um to to work on these issues. Are there best practices as you look back over the course of the last few months that you might offer to brands who are still sort of in this space of figuring out when is the right time to step

in with what message. I have really been like listening to others and and trying to absorb and learn and and so just just observe our own teams and what we're doing. And I do have a couple of things that I'm certainly happy to share. I mean, one of the things I will share is that people should be sharing more, you know, um, we can all learn from each other. And and there's no pride of authorship in some of this stuff. Quick decisions, not time for perfection,

The ability to be agile, the ability to pivot. I mean, we were talking to the CDC every single day, and on any given day there was a pivot and we would have to figure out, literally in a phone call, what we were going to do the next day to adopt to either a new set of messaging or an adjustment to a message like that stuff we never thought we could do before. So speed is critical. I think what's so interesting is that as we all adjust to

a new reality, we might reveal a better reality. We agree, what's the thing that surprised you or your team the most in this process? You know? I think, look, we all have process right, and our processes are especially at a seventy five year old company organization like ours, like they're very entrenched, and we tell ourselves all the reasons why we can't change the process until you have to, and all of a sudden, you just got to get stuff done. You know, you don't have to get it

approved by ten people. Two people say let's go, and you go. Now, look, I mean that's what happened, and I don't think you can survive in that mode, you know, when you're sort of back to normal. But but there's a version of that that has to go forward. How do you start to set the agenda and what you're

focusing on. So look, I mean, you know, if if your mission, our mission is to take on the most boordant issues facing the country, and we know there are no shortage of issues, it's mostly really about how do you prioritize the ones that warrant the resources and the talents of this industry to get behind. And so, you know,

many many people come to us with issues. But we we have an Advisory Committee UM, which is really like a think tank that's made up of educators, social scientists, UM policy people that are studying, educators that are studying what these issues are, and then they help us really think about is the issue of big enough scale right? Is it is? It doesn't warrant us really sort of convening the industry behind it. Is it something that communications

can really make a difference in moving the needle? Is there a specific target audience? Is there a specific call to action? What are you asking people to do? We also, I think and I think one of the reasons that the ACT Council is so successful, especially in times like this, is that we are a nonpartisan organization, you know, and I like to say that while I don't believe any of these issues are political issues, I believe almost every issue today seems to get politicized in some way, and

so we're sort of the honest broker. If it comes from the ad Council, people understand that it's science based, it's fact based. We're able to speak to both sides and have this amazing ability to thread the needle on issues that can be difficult. And so we take all of that into consideration, um and then we make some decisions about what we're gonna what we're going to support.

On any given year, we'll probably take on two to three new issues, and many of the issues we have we've been running for a long time because the other thing is we don't take we don't do short term stuff like our goal is to solve the problem, and when you're trying to change behavior, that doesn't happen over now stop amazing for every marketer out there, If you're really truly trying to solve something, it's usually not going to be a short term thing. You've got to be in.

So we make commitments for a minimum of three years. When we take an issue on, we know we're taking it on for a minimum of three years. And then, as I said, many of our our issues have been around for ten twenty more more than that. How do people currently get involved in AD Council supporting AD Council and what are things that you've been thinking about that might be different than the way things have been done, But you're you're very open to potentially exploring. So I think, look,

the model really still holds. We are comprised of every aspect of the ecosystem of our industry. So we've got agencies who want to help and be assigned an issue. UM. And when we get a new issue and we're thinking about taking a new issue on, we think about who would be the right agency to do that. And we've broadened our portfolio of agencies so much in the last several years. UM, as we're talking here, I think going forward we might think about multiple agencies or other content

creation partners who can participate in a more open sourced way. UM, we look at how do we develop the right media strategy and get these messages to the right person at the right place at the right time. If you have a platform, we would love to work with you in

helping to get our messages out. And then of course, UM, we're always looking at innovation, and UM we're working you know, just in COVID, like two or three weeks in we created the first private marketplace for nonprofits with partners like Cadrion and Engine and the Trade Desk who helped us stand this thing up and was we're I think we've served I don't know, a hundred million oppressions already all donated like that something that we talked about doing, and

we knew that it would really be helpful to us in our longer term strategy. But again, quickness, speed, necessity. We got it done in two weeks. UM. So I think if you have ideas, um and then if there are certain issues, like Laura, you and I have talked, if there are issues they you and your team are interested in, we have lots of groups that sort of deepen those issues. If it's something around climate change or immigration,

we will find ways to plug people in. Because our model doesn't work unless we've got lots of hands on deck. How are you measuring impact coming out of activity that the ADD Council's leading every single campaign, before we even presented for approval, we lay out what's success look like. How do we define whether we're gonna really move the needle on this issue? So it tends to be very

issue specific. Um. You know, just recent example, early days of COVID, our goal was to get as many people to this CDC website to get information on how to take care of themselves. Um. And so we were able to track what we were able to do there, you know, with the media that we had and the scale that we were able to quickly create. I can tell you how many people went to the website, probably thirty million people. But I do think some of that did help to

begin flattening the curve that we've seen. But I look at Love has No Labels. I think about a much bigger impact into the zeit geist of the country. How are you looking at that? I mean, if you have the think tank and the data scientists and folks like that are are you are you looking at the lasting fabric of a conversation that you're creating as well? So for Love has No Labels, I mean that is true behavior chains right, Um? How do I first of all, am I aware of my own unconscious by us? Um?

Does that allow me to think differently with that awareness about how I see other people? And that we're really tracking and have been tracking over the last five years through uh continuous tracking study, asking these very specific questions and have seen double digit increases in in that. But look here we are. I mean, xenophobia is rearing. It's horrible, you know, ugly head um, And so we have a

we have a lot of work to do. Are there insights are best practices that you can share that brands should consider can consider when they think about taking on initiatives that have that level of impact that go far beyond transaction. To me, it all starts with values, like I think you have to you have to be very grounded in values and the sense of purpose of an organization. Like if you don't have a cultural compass that guides you, um, then you're not really able to authentic lee fulfill this

idea of purpose driven marketing. Um. I'm much more about substance over form, Like I feel like you've gotta walk the talk. You've got to put your money where your mouth is, And I think, um, more and more brands are starting to do that. You know, I always think about Beth Compstock when she says, if you see a better way to do things, you have an obligation to do them. And I think people in our industry are looking for ways to give back that go beyond our

daily works. So, Lisa, how are you seeing people collaborating right now? Well? Look, I mean I really feel like the way we've been able to show up in the last eight weeks has set a new bar for US as an organization. And I think this idea of coalitions and people coming together. I think this idea of open source and brand agnostic work that allows things to scale quickly. UM. I I think that UM, you know, even for us.

Like somebody called the other day and they wanted to know if this was an AD Council thing, and I heard what they were doing, and they had already put a lot of the pieces together, and I'm like, we don't need to own this, but if there's a place in this group that you're putting together where we can add some value that's not being covered, like, I'll sign up for that. You know, it doesn't have to be all owned and operated all the time anymore, UM, which is new for us and I think it may be

new for others. And so I think there's something in all of those elements UM that I believe we will take forward and that will allow us as an industry to do more and and drive even more impact UM and to do it at a much larger scale. I'm totally thinking there's an AD Council at Landia Collaboration. So we're in here. It's cause Landia I can see it. I love see it. But Lisa, if we can UM pivot for a second, because it feels like this is

something you've been doing the entirety of your career. UM. In a bit of our research, reading an article, UM that was written by your alma mater at Dickinson, we found this paragraph that I was like, Alexa, I'm going to read this on on the show. UM. So if

if you're just a second, UM. Realizing that the newly founded w n b A and the victorious US women's soccer team had raised the public's awareness of women's sports, this former Dickinson student athlete, which I found out you played basketball and lacrosse, UM, took a calculated risk and co founded a women's sports marketing agency. It was a

big leap after seventeen years of the same company. But I learned at Dickinson that you learned by doing, and that when something is right, you feel it in your gut. It sounds like you've never deviated from that. Lisa, can you just take us for a second on the journey from founding a women's sports marketing agency, UM, fast forward to CEO of ad Counsel. Well, I will say about my career that it was not a linear career at all.

But what I will say in sort of looking backwards, because that's the only way to sort of figure out where the dots are connected. Um. Every twist and turn, every up and down, every success and failure led to the next thing. And so when people ask me, you know what advice I have for them if they're starting out, I'm like, gotta take risks you've got. You've got to change it up and shake it up, because you just stay in the same thing for too long, you're just

not going to grow. UM. So I left the company after seventeen years. UM and I followed my passion, which was sports, and at a time when women's sports was really emerging. Um and and you could just see the enthusiasm and the excitement for really in the piece that you just read, um around the Olympics and the w n B A and um these women athletes who are these heroes for so many of us. UM And I thought, we've used sports it's as a vehicle to reach men

through advertising and marketing forever. But women are making all the so many of the decisions in the household, Like why wouldn't we use women's sports as a vehicle two for brands to reach their audiences. So that was the idea. We went out and we you know, tested it with a bunch of people. We raised some venture money, and we uh launched the Women's Sports Network, and UM, it was the first time in my life that I did something where I lined my passion with the work that

I did. And honestly, that was a cocktail that was completely intoxicating. UM. I worked harder than I'd ever worked, and I was more energized and excited than I'd ever been. UM, and we had some great clients. UM, and we were cooking along pretty well. That was sort of Internet one point. Oh, and fortunately we got caught up in nine eleven. Nine

eleven happened the world changed. Um. You know, when you're like the new thing that brands are trying in their budgets, it's the first thing to go sort of like a moment like now, like things are getting cut. And it was very clear we were going to make it work, and so we had to shut our business down and it was one of the hardest things I've ever done. But honestly, I look back and even in that moment,

I had zero regrets. I learned so much about myself and about this idea that I could never ever again work at a place where I didn't have that. I didn't feel that thing in my gut, and so um I went on from there. I spent a couple of years at an agency um doing new business development and account management. But I got a call um to uh see if I was interested in launching a new cable network at Viacom called Logo, which was going to be the first ever AD supported cable network on the at

it targeting the LGBT audience. And I thought it sounds like an amazing job, but I have no TV experience, and I told the recruiter I wasn't sure I was the right person, and he said we should meet anyway. So we had our breakfast, and it turns out that they were looking for somebody who could build a brand, was entrepreneurial, could run a business um and do new

business development. And the guy who was gonna be developing all the content and the TV shows was somebody who was a genius and we were going to partner together. And I got the job. And that took this notion of combining my passion with my work and put it on steroids because to do something that was that groundbreaking and that important um and and for me um as a gay woman, like it was just I can't even begin to describe to you what it felt like when

we turned that. We literally flipped the switch and saw it on the TV. It's amazing. UM. So I did that, and again it was a very mission driven culture that we built, and we really gave gave people a home based on television for the first time. Um. We were running a very successful business. And nine years later I got a call from another recruiter about this thing called

a council. And I will tell you that day, I literally felt lightning run through my body when they mentioned this because I wasn't that involved in the act council. I mean, I knew what it was, of course, but I thought, wow, I could use the power of media and marketing and advertising, not just to work on one issue against a single audience, but I could work on many issues. And I decided that day I had to have this job. And I literally was like I set up a war room in my house. I had pictures

of all the people on the search committee. I was doing deep dives into the history of the ad Council. I just was all in and luckily I got the job. And I and I will say I say it all the time, I do have the very best job on the planet for me to align all the work that I've ever done. I worked at a media company, I worked at an agency, I worked at a brand, I started my own business, and now I get to take all that experience, UM and use it all with our

amazing industry to make the world a better place. Like it just doesn't get better than that. The article from Dickinson goes on to quote you as saying when you were the CEO and co founder of the Women's Sports Network, every day was electrifying. She remembers, I felt there was a purpose in my work. I like, I get chills reading that because and and just hearing the story you just went through. Because it's so evident, UM that you

never looked back. And I think, you know, for Alexa and I and I'm assuming the community that's listening to this episode, UM, if we could all be so fortunate, UM to have that, Uh wow, you know, it's just incredible, So thank you for sharing that story with us. What would the name of your book. Bay, huh, the Sherman Eader. That's what my called me. Can I just tell you that's what my team calls me, the Sherman. Really we need to get you a T shirt that Sherman Eader. No,

but you can answer that question. I want to answer for you. There's a there's a phrase that I use and I think I would use it on the book. It's a boat that doesn't rock, doesn't move mm hmm. I love that, And so Lisa. Our final question, which is when we ask all of our guests, what is your kill? By d I y, if you could kill anything, buy anything, or do anything yourself in the industry or in the world, what would it be? Guy's a limit? Wow,

Well this won't surprise you. But I think what I would kill is all of the vitriol and hate that is showing up on social media. It's just horrible. And I think these social platforms have done a lot of good and they've connected a lot of people, but honestly, what lives there um uh in addition is just awful and I would kill it if I could. What would you buy? Well, I really want to set of golf clubs because I've just decided I'm going to take up golf.

But um, I think what I you know, if this has taught me this sort of stay at home thing, I buy time like you can't like, I just would love to have. I've enjoyed the time at home, which I've never really got very much of before. I have enjoyed the time with my family, um and, so I would buy more time. I think that's one of the best answers we've ever actually had on this show. Is that right? Yeah? I think so, And it's uh, I couldn't agree more. I'm with you on time. Let's double

down on time. What would you do yourself? Well, you know, Laura at Alexa like that women's sports network idea was ahead of its time. Let's bring it back. And I really really really would love to find a way to do more with girls in sports, um and and and figure out the right value proposition. I'd probably do a one for one model now, because of course we can, you know, so with every dollar we'd raise, we'd give a dollar to you know, Girls Inc. Or some you know,

the Women's Sports Foundation or whomever. But um we got to get with the fact that when girls play sports, you learn I always said I learned more life lessons playing sports than in any other place. Agreed, Well, this has been an amazing conversation. Thank you for the time, Lisa. Lisa, if people want to get in touch with you to talk about all things AD Council, how can they do that, Well, you can email me at l Sherman at AD Council dot org, or you can find me on LinkedIn or

on Twitter or on Facebook. I'm pretty much everywhere. Be pretty easy to track down. I think you're gonna have to change your email to Shermanator. We so appreciate the time and insight you shared. Thank you guys so much. It's been a pleasure. Thanks so much. Thanks Lisa, so thank you Lisa Sherman for coming on the show the Sherminader. We're going to call her the Sherminader from now on,

and we're gonna do Germinader shirts. Yeah, it's totally going to be part of our capsule collection merch drop coming soon.

But Lisa had a great note at the top of the conversation talking about the need for speed um in times of crisis and really thinking about speed over perfection and curiously at your perspective as a CMO and thinking about her notes and how to do that really relying on open source briefs, thinking about collaboration, getting outside of the roster of agencies and partners that the AD Council had worked with in the day to day in an

effort to do that. What are your thoughts as a CMO on that being a future model that we work within. I think it's really critical. Having that center of gravity that your brand is always pivoting around is critical. And I think you know, we talked about quote cause marketing, cause there is no such thing as cause marketing anymore. In my mind, it's what's that center of gravity? What

is your purpose? And then actually pushing yourself and your organization to find partners to find ideas that are going to bring a freshness to that perspective is just it's kind of table stakes now. Um. The other thing that I think is really interesting. You know, you and I are always been a fan of the non brief brief. What's the idea, not the strategy, Who were trying to really reach or what community are we trying to create?

I think is really critical and this idea of an open brief briefs that are really focused are great, but they're also extremely limiting. I think you really got to this on the Malcolm episode where you really punt at home what he was saying, which was great, our briefs actually really limiting us to be thinking in a very different way. And so times that way is just what's the obvious thing that needs to be solved, what's the

obvious thing that needs to be said? And so I think this idea of open brief pushing for new partners, new ideas is kind of the is the new kind of I don't want to say normal, it's a new standard. There's a point in the episode Alexa where Lisa talks about having a cultural compass, which I believe sums up what you're saying in terms of having that that center of gravity to operate from. And when we think about the idea of an open brief, perhaps we shouldn't be

starting with the objective. We should be leveling up thirty thousand feet and starting with what is our cultural compass? And so that is that is something I absolutely am going to take away from this conversation. Yeah, I love that, and you know, um, I also think that it's really important, you know, the Council has been around a long time, Lisa explained it to us, um and I'm a big believer right now and the power of institutions like AD Council.

I think they're actually more important right now because what the AD Council is doing for the industry is actually giving us that center of gravity, and it's also giving us this kind of um very overt sense of a collective consciousness that talk about it being the home base, the home base in a nonpartisan way, yes, as a

platform for where all brands can operate from. So you can say, you know, it's so funny because like in the industry, the AD Council Gala, it's one of the biggest events in the fall of every year, and you're gonna say that's a gala. You can say that's an event. You can say it's fancy, and you can say that there's all these you know, who's who, who to know

and who's who of the industry there. But the point of actually gathering right the industry at something like that is about actually putting a fine point in a moment in time around that collective consciousness. So I think it's actually critical that we all especially in a time where we're dispersed, right, we're dispersed physically, is that we're constantly always going back to and have a kind of a center and a central voice. To your point, that's nonpartisan.

That is really galvanizing, that collective consciousness is is critical. So yeah, as you were saying that really uh connected with me in terms of thinking about that galat Yes, at a moment of time, um, but really agenda setting for the industry. And speaking of agenda setting, we have Nate Nichols, co founder of Allyship and Action, dropping in to talk to us about the agenda for next week's State of Equity Summit on October thirty. Nate, Welcome to Atlantia.

Pe peo peo, peo pew pew. Thanks you appreciate having me. Nate, tell us what Allyship and Action is, What ally Ship in Action is as a platform for us to really understand the different dynamics and experiences of people, UM that you know, our black, non black lgbt Q plus non binary understand their experience in our rule as an industry, to ensure that they feel safe, to ensure that they feel like they have a home and a place to thrive. Professionally and be retained and be moded and not feel

like they have to leave. Actually see you know, fifty years in this industry where they can be promoted and have a C suite opportunity because to date that doesn't exist for people in marginalized communities in our industry. And so our platform exists to really be a space in place for you know, us to come together to design ourselves in a better way, to be a platform for communities that have been marginalized in this industry forever. Now tell us about the ally Ship and Action event that's

happening next week. So next week we're doing our annual State of Equity and so this is our annual kick As summit where we have the CMO of Levi, CMOS Force, you know, Fernando Machado from Burger King and Popeye's from rb I. I'm doing a fireside shot with Mark Reid, you know, to talk about, you know, what he's gonna do with that thirty billion dollars, talk about what it means to be a white man in this industry and have other white men as friends who are making millions

of dollars a year and ask him like, so, what are you'all and your friends talking about regarding this, like what do you doing personally and professionally? You know, to ensure your friends are doing things to make change in the industry because you are influential and you have an ability to create change in communities that I don't have access to, that we don't have access to on this podcast.

So it's really to have those conversations and really have people who have influence and the ability to make true change, systemic change to get them to speak on what their truths are personally and professionally. And that's what next week is going to be about. So how do people sign up? Yeah, you go to allyship and action dot com. You click the sea event details on the in the in the header, and you roll down and registered. So we're gonna assume

these are not he are conversations. These are real human conversations with people and leaders in this industry talking about what they're really going to be doing and as you said, how they and how we can all be responsible for the change. So Atlantia, you need to be in this conversation. It's not optional and to make that happen. Laura, what are we doing? We are partnering with Allyship and Action to give away twenty five tickets to next week's summit.

Follow us on Twitter at at Atlantia podcast for more information and the Allyship and Action is also offering corporate packages where can organizations find out more. They can go to the registration page and find a link for the corporate packs, or just hit us up at Let's connect at ally shape and Action dot com. The Allyship and Action Summit is coming to screens everywhere next Thursday and Friday, October, Atlantia.

We'll see you there. And before we forget, we are two weeks from the election, it's time for good Landia, Atlantia. We are two weeks out from the general election November three. Have a voting plan. We are partnering up with the AD Council to bring you good Landia, which you may have heard on the episode, evolved from our initial thought of cause Landia. So big thank you to Lisa Sherman and team. We are bringing you this message from good Landia.

So for this month of October, we're gonna be totally focused on voting. Make sure you have a plan to vote. So, speaking of having a plan, the AD Council developed a campaign in partnership with Viacom CBS called Vote for Your Life. It makes it easy for potential voters to register to vote and make a plan to vote early. If you want to vote by mail or if you prefer to drop your ballot off in person at a local drop

box our county election office, time is running out. The election is just weeks away November three, so request a ballot in time to be counted. Don't wait, go to vote real life dot com and make sure you vote. This is a message from good Landia. Laura hit it with a list of all of our friends and family I heart who have been so good to us and helped us get back on air. Big thank you to Bob Conal Carter, Andy, Eric Gayle Val, Michael Jen We

appreciate you. Thank you so much for this opportunity. We'll see you in two weeks.