Missed Connections

about missed opportunities, miss connections. You know, like when you go on Craigslist and that creep that you saw on the six train was like, hey to the girl in the black sweater, that's like a welcome missed connection. So like, these are misconnections that advertisers and brands haven't seen exactly, the ones that you go, oh, why don't we think about that? And speaking of misconnections, later on the show, we're going to have Panically podcast host Andrea Slendzi from

y Oy Dating is awkward. No one's ever themselves. The whole setup feels artificial. Well, I mean, I'm dated, you know, as we've met before. Yes, but I was also meeting a lot of guys that night. Fair enough. She has a podcast all about dating. What's it like dating right now? With all this crazy technology? How do you make these connections? And she talks a lot about how dating is actually become something that used to be done in public and

now it's done in private. So it's really interesting. And we talked to her about a lot of miss connections, like where opportunities that brands could like actually punch out and do something really different and create community within the

dating scene. Right. So before we get into that, we're going to talk a little bit about some missed opportunities we think that brands aren't seeing, so that all of you in Atlantia can take them back to the boardroom and call your clients and say we heard this on this week's show. Um. I think the biggest thing that you and I try to do right is to stop looking at what a brand or a company does and write like what they do versus why they do it,

and then find connections from there, right. And I think that that's like the kind of has driven our thinking in some of the partnerships and the things that we've put together, right, and we've talked to a number of our guests be at Carlos Watson and talking about azzy Fest, in particularly the episode with David Platts talking about how affline experiences and the idea that when the interface goes

away presents big opportunity. And so let's jam a little bit on some of the brands that we think are missing the mark. I mean we talked to or just have an opportunity, right, like just like think differently about you know what you could be right, So we've talked about Airbnb for example. I mean, Airbnb knows their opportunities. It's not like we're like pointing some of this stuff out, but they've been really driving into this kind of community idea, right,

how do you create community? And we were talking to Andrea and we talked to one of our legs too, who had just broken up with a girl, and we said, you know, it would be kind of cool. It's like, you just broke up with someone, you're kind of restless in the city. You want a different experience. What if Airbnb had some form of a social side, dating side where you could go and select and experience and go hang out with a person now for a day, for

a night whatever. I think some of these clubs, and particularly because we're based here in Manhattan, we get to

see it a little bit more front and center. But some of the social clubs that you have popping up obviously have the uber exclusives, like the Wing, a women's social club that's emerged here in Manhattan and where you've not just got the dating side, but also the socialization new to Manhattan, trying to make waves within your profession and kind of galvanizing these communities where brands can provide value.

And I think you're starting to see that. I know that the Wing has been looking to partner with strategic brands to kind of come in and provide value. So whether those are speakers and thought leaders and experts or products product right like smart product integration. I think you know what's interesting is uh And I think we talked

to Andrea about this a little bit. We've talked to a couple of people, like we're being like little social anthropologists right now, but like the opportunity where networking right on one side, whether it's networking in your personal life or networking in your business life, is now melding into like if it's work over on the left, it's personal over on the right, and those things are kind of

melding into one experience. And I think that there's so much to be said in terms of opportunities for brands to either make that connection or be inserted into that connection. As Barb says, you are the company you keep. Well, it's true, like if you're talking to people who are outdoor enthusiasts, who you know are risk takers, they're probably risk takers in their jobs as well, right, they probably

are early adopters in technology, all of those things. And I think the opportunity for brands to come in and say, Okay, I'm gonna this is what makes sense, whether it's a it's like a brand about food and cooking. Like we were just talking about this, We're like, oh, would be really interesting Hollo Fresh or Blue Apron Blue Apron. Why couldn't they do something with, you know, a dating night. We were talking about Netflix doing like a full package

of like a social slash dating experience. And it doesn't mean that those brands all of a sudden become dating apps or solely about dating. It's that they're pushing into kind of key areas shared connections and experiences and like the offline and the online. And I think that we're just going to keep seeing this as being like a really really pervasive trend across how people network and how

people communicate and how they're finding community. So Andrea even talked about how Bumble has you find your bff so you can go, if you like, move to a new city, which is really hard to do. We've all done this, right, You moved to a new city. Maybe you know one or two people, but they may not be the people that like yoga like you do. They may not be the sole cycle enthusiasts like you are, because I'm not like if you moved to a city where I was and you said I need a sole cycle friend, I

wouldn't be that friend. No, you would be my drinking friend. Yeah, definitely. But there's an area. So one of the areas that we talked about where there's some wide open freeway to do this is in the wellness space, and particularly with millennials and this kind of idea of shared experiences and connections. You know, this isn't necessarily about spirituality or fitness. It's just holistic wellness, and very few brands have cracked that open.

I mean, with the exception of Ariana, Huffington's and Thrive and Are a Good Friend are over there? Who's really taking it mainstream? And talking about Ariana is not just about sleep. Sleep happens to be one of a broader well. It's all about wellness. It's about living your best life, being your best self and living your best life. And we see these waves happen, right because Oprah with Super

Soul Sundays essentially started talking about the platform. And then you've got Ariana kind of capturing thought leaders in it. But where are the brands kind of intersecting now to pay off on it and kind of create these shared experiences where you know, maybe it is yoga in the park, which some do, but it's not good enough in my opinion, to just have it one Sunday of the year. Right now, I totally agree. It's like well being could be a whole offshoot for Chase, right, finances are part of your

total well being? And why isn't that important? Like LST is it LS that is all about female empowerment through smart financial investment, right, because for millennials, financials are one of the if not I mean, when you look at the student debt number. I was reading an article about this morning. It's the average debt is somewhere between thirty thirty five thousand dollars and student debt. And you know,

millennials aren't buying homes. It's why millennials are choosing to move to certain cities where they can just simply afford to be. But yeah, I mean those are areas where brand should be coming in. These are like I always say, like why did I learn geometry and not how to do my taxes? And I think it's just normal human nature. Right when you think about oh, GP Morgan Chase is

a bank, right, it's a bank. They do X, Y and Z. I think you keep bringing them up is because they've laid the groundwork in terms of kind of becoming the m X of our generation. Right when you think about what the Platinum Card has done and what set Fire Reserve has done is really kind of reinvent and reimagine what's important to our generation and the one after us, and so as you've got gen Z coming

up and kind of what are important to them. These bigger firms and institutions that are one dimensional in product and service offering, right, they have their specific category now have the ability to kind of take what they're good at, educate, provide experiences based on all of these sorts of things where it's no longer just about have you done your banking with us today? But it's how have you thought about financial wellness? What does this mean in your social circle?

I think it's interesting. I think like LinkedIn is another example, Like I've been dying for LinkedIn to do something different for such a long time. Like okay, wait, so do I Okay, let's talk about it. So like LinkedIn has all been about your social network finding your next job, right, why isn't it about just being successful in life? That opens up when when you change that meaning, that purpose of LinkedIn, it opens up totally new areas that they

can be playing in social network for success? Your social network for success? What does it look like when we're going into this world of gig economy right where people aren't going to have full time jobs the same way we've had full time jobs. There are no twenty six year jobs probably around right their side hustles that become real hustles, and those could last from six months to two years and then you move on to something else.

But you get deep like expertise in a certain area, and then it moves you into a whole another place and you start reap frogging around in the industry, I think like we're on the cusp of entre arepreneurship on a whole another level. It's like entrepreneurship on steroids. Can I add a liar to that? Because one of the things we've talked about media companies in particular missing the boat on and perhaps it then falls on the weight of brands is and this might be an idea for LinkedIn.

How do we start identifying the next wave of talent? And that doesn't mean like the kid that's graduated from X, Y and Z university that has this degree, that has internship experiences, you know. It is that idea of helping people come back into the workforce thinking about who is And I say this so I'm blue in the face, and nobody has just been able to answer me, who

is the next Barbara Walters of our generation? Who is the future you know, politician from whomever, um you know, city, municipality, etcetera. And nobody is stepping up to really make that a

business plan, make it a platform. Yeah, no, I totally agree maybe LinkedIn is poised to do that, But I think the way we're talking about like LinkedIn chiefs those opportunities is very similar to like how we can think about just socializing and networking in our lives, right, not being linear about what I am, what this brand does, but really thinking outside of why do they exist, asking that question and then figuring out the purpose from that.

And I think that we see, like when we talk to Andrea, there are a lot of examples of brands that she could work with that could add a whole another dimension to the dating experience off the app, you know, around the date versus right during the date. We're finding that person creating an ecosystem. And this is how I think you and I have done some of our best work is really putting the idea at the center and

thinking about, to your point, what is the context. And then it no longer becomes okay, this should be promoted in TV, digital and print because that's the way it's been done for four years, wrong answer in our opinion, but instead thinking, here's a concrete idea that taps into this psychographic, this cultural trend, this um you know, physical manifestation, this technological whatever, and it gives so much value and there's a surprise element, there's a delight element, there's something

smart about when you interface with this. It's not just a utility, right, So when currency becomes value exchange and how you show up in the world and how that product got our service, what it means, what the context of it is, and what expertise you bring to the table, change of the relationship with your consumers fundamentally mic drop. So that said, we're going into our episode with Andrea um great interview. Hope you enjoy it and be sure to subscribe and follow her at y O Y through

the Panoply Network. We're excited to have her. Welcome back to Atlantia with Andrea Slendzi, the host of Panoplees podcast. Thanks for having me to the show, Andrew, So, even though neither of us are in the dating scene, we love listening to y oy. It actually kind of terrifies me. We were saying this off Mike, like I could not make it out there today, Like I could not survive vicariously living through you and some stuff on some stuff on some stuff and the other stuff that we've heard

on the show. We're like whoa. People talk about this, it's kind of amazing. We want to hear from you. Like, what was the impetus for the show? Well, I started the show as a volunteer to community radio station, maybe like three or four years ago, and just did it as a passion project on the side. And it was because I was so painfully lonely and very single and was all I could talk about with my friends. And then I met a guy, and I got this amazing

job at Slate producing the Gist with Mike Pesca. Things got better, retired the show, and then I got this amazing opportunity from Panoply to start it up again. They basically said, if you've done five hundred episodes with the wonderful Mike Pesco, everyone gets a podcast for that. It's like it's the five year award graduation show. So I started up the podcast happily living with my boyfriend, everything

going great. I was like, oh, I'm just like an anthropologists diving into the world of online dating from the outside and this happy relationship and then we broke up. So in a lot of ways, the show, starting at episode eight, has been me kind of reeling from a change in plans and trying to imagine what my future is going to look like. So the show's part personal journal, but it's also looking at what's going on with dating today, what's going on with the technology and the industry. So

what is going on? And because we were dating seeing pre we were just talking about dinosaurs. Match was the No, there was match, there was harm my space. I met a lot of space and a chat rooms. Is that weird people need on Instagram and Twitter today? I don't think it's very different. If it wasn't for aol um instant messenger, my significant other I have eight or nine years. We can't figure that out, would not be together. Well, he says the eight, you say nine, So there you go.

There's my relationship. But yeah, talked to us Andrew a little bit about what you're seeing and you know, kind of in this exploration back into the scene, how much technology is influencing and impacting the data. Well, when I talked to my I'm incredibly close with my grandma and I talked to her a lot about what dating was like for her in nine Brooklyn. You know, she grew up in East New York. She went to college at Syracuse. Like she's from this area, and when she was dating,

the rules were incredibly clear. Guy asked you out to your face, You went out for a date, dinner and dancing, and you did it out in public. Everyone knew you were dating this person. Eventually you go steady, eventually get engaged, and you get married, and you know that that's what

this is all kind of leading to. And there have been a lot of advances in technology since then, birth control my ability to have like a very rich career, and instead of getting married at the age of twenty two, I'm now very single at the age of thirty two. So we can feel that the rules have changed. Everything shifted, and now the rules of dating are very much being determined by our technology. You know, I think we're past the point where dating on an app is weird and

out of the ordinary, and it's becoming more standard. But at the same time, we're figuring out the ethics of this new digital space. So do you think that's an opportunity for some of these um they're really technology companies, right, like dating apps, to start really creating a sense of community, to get people in a place where maybe they feel a sense of I don't want to say safety, like not physical safety, but like more emotional safety. I mean,

do you think that's an opportunity. I think it's a moral obligation for the app to make you know, Okay, Cupid, my profile. This is so embarrassing to admit. Um is that we're looking for love on this show today, So just go all in. I think you're like, I am surprise that you're embarrassed because the stuff that you talk about is so personal, so like you're beyond that. Okay, But this is this is me making a joke that I thought was funny five years ago and then kind

of sticking with it. So my profile isn't my actual bio. It's a bio of Kim Jong ill. And I thought this was so creative. So I say, I was born on this mountain and foretold by a swallow, and I have a perfect golf score, and I invented the hamburger, and guys think alec Yeah, And it's kind of a test of your ability to understand irony and understand a joke or even google what does a person of the world. Yeah, yeah, So I put out this bio Korean dictator. It's a joke.

I'm seeing if you get my joke, um, and a guy said, oh, hey, how's it going, Like, what are you doing? Checked out his profile wasn't interested. You don't really have to respond in that situation because I'm getting four or five messages a day would just be too much. So a day later he says, Oh, I guess you're not a dictator. You're just a dick. Now I have to respond. So what did you respond? No? I blocked him. But you know what happens when you block someone Okay Cupid?

Some gray lines go over their message, but you can still see it and still right there in your inbox. You can't you can't really get rid of it, right, I mean you can delete it. So being on Okay keep It as a woman feels like standing on a train platform naked and all these guys are shouting at you and they can say anything they want and you can block, block, block light, gray lines. I'm hello, Okay Cupid.

Huge product improvement there, And if you actually want to compete with like a bumble who is all about the female empowerment side, right or so they say, that's talk about that, So I don't know. It was early days, right, So like you've got match, you've got Okay Cupid, Bumble, Now you've got this um the harmony, You've got these

that we were just talking about Ryan. Yeah, So like there's obviously been a couple of newer guys on the scene, whether it's Ryan, whether it's Bumble that are absent obviously Bumble sorry, that have been born out of presumably best practices or things that they've learned that have gone sideways

with bigger networks for dating. Um. But like, talk to us a little bit, how what you've seen where tech has gotten it right, and where people have learned from the mistakes that like an Okay Cupid has made, and why that's caused you to potentially shift your behaviors and where you're engaging or fishing or whatever it's called fishing fishing, there's a fish one. Yeah, it seems really right. So I think, you know, I don't work in the tech world.

I know very little about startup founding, but from my perspective, it feels like Okay Cupid was how all my friends met someone five years ago. So I'm told by everyone, get on Okay Cupid. Come on, it worked for me five years ago, But it actually feels like a sad graveyard of nice guys right now because the women are vanished. You know, if we feel so threatened and unsafe there, it's it's hard to put our time and energy. Tools

like uh. Tinder started with this reputation of being a hook up at and it still has that reputation, but it has become kind of like the standard in a lot of ways. I feel safer there because the only guys get to talk to me. Your guys have indicated interest in I can unmatch, I can block, I can report. You know, we have the tools now to check for inappropriate messages and screen for inappropriate language, and I think

I see apps like Tinder making those changes. Sometimes the apps that are trying to dethrone Tinder are making changes constantly and coming up with really crazy good new ideas to try to dethrone it. What hinge hinge changes? It's look for me, every time I open it, there's some new feature, some new way that it moves. What is this hinge? It feels like Instagram. So every profile has up to nine square images in a row, and then they give you question prompts that appear between the images.

So the last movie I saw my personality type um you know to to describe me. You can switch what prompts you want to use, and you can use as many prompts as you want, as many photos as you want. You could use just one photo one prompt, you could use nine photos, nine prompts. It's it's creative. Tell us a little bit about the safe space. And because Alexa and I have been going back and forth all day about Bumble by the way, can we just say I

loved your episodes on Bumble two part two part. It was so intelligent in terms of kind of questioning, putting the woman first and also what kinds of people that they're targeting but also putting into the stream. Yeah. Well, the question that I have constantly though, is how do these companies think about their role in terms of marketing and audience growth versus actual matchmaking? Yes, and it's impossible to make right. You're like, I don't know this stuff?

Is like, yeah, you get this stuff. Are they incentivized to help me find my match? Right? Because then you lose all my swiping? And especially in the case of Tinder, they're serving the ads within the platform, um, both for their own products like their DTR podcast or for like the New Kalen Show. It's a good creative show. Wait, so can we just answer that they're not incentivized to match you. They're not because they need you coming back,

They need you and they need to hook you. So it sounds to me like hinges all about the hook because it feels like something. I'm not saying they're not. It's not, but it does feel the way you're describing it, like there's always something new and so that's like a great way of like sticking you too. It's like fomo, right, it's like total fear of missing out on who could be there. But like these companies actually are not incentivized

to match you because then you go away. So recently interviewed the CEO of the league and she was telling me how, you know, some of these apps think of it as a game and they just want you to play the game forever. She wants you to find your match because she knows then you're gonna tell your friends to sign up for the league. And we wouldn't have met if it wasn't for the league. So that could be part of it too. Is that word of mouth is going to really matter? Amanda Bradford, She's amazing. I

was really impressed by her. Wait, so I was going to ask you that like, which I think is really important, Like how much does word of mouth play into what apps and like resources you're actually using in your dating life? Well, this is the problem, right, is that so much of our dating happens in private. My grandma was going to the soda shop, she was going to the dance hall. I am trying to meet as far away from my office as possible so I don't see anyone from work.

You know, if I were swiping in an elevator, I would be embarrassed. I woudn't want anyone to see my screen. You know a lot of my friends are saving their apps and a folder that has the toilet emoji. You know, you're not thinking about this as a thing out in public anymore. So if you're there's this tinge of shame associated with it that I hope we can shake. Is there an opportunity? Interesting? We were talking to a friend of ours last night who is recently UM single, single UM.

But he was telling us how um he was very upset, and I was like, holy sh it, Like clinic should be bringing you moments of breakup and what to do and how to advise that. But in the same token, he was telling us how he's back in the game, which so I think he's past the actual exactly game. But he's talking us about this new platform called RYA. We were talking to r A y A and the thing that he told us was interesting is there's a dating personal side and then there's a professional networking side,

and it's global. So are you starting to see that transition, because I think that's what Alex is getting to is like, how do you create networks and communities at the same time also create a dating pool and it actually changes that thing that you're talking about where your grandmother and your grandfather were doing this out in public. So like, is that the new public dating scene is like you know,

curated community bring togethers. I have so many things on it um So the first I think community bring togethers are so wise. I think like Bumble just opened up a hive. It's you walk in, You're gonna get free drinks and appetizers. You're in a space that's actively branded for the thing. It gives you a funny thing to invite a date to go do. I haven't done it yet. I really want to do it. They're doing events tonight in tomorrow, like tons of events. Why not open up

a pop up shop and including people a chance to actually? Yeah, so I would go to so many events and I think, like, I think we're looking for excuses to get off our phones. Um. In terms of the extending dating into networking, Bumble did introduce a feature called Bumble BFF, so you can find your best female friend in your city, and I think that's amazing. You could move to a new town, turn on the BFF feature and then actually swipe through women. Of course, we don't know the etiquette yet. It's a

little uncomfortable and I don't know. I tried it and I was like, oh, are they looking for a third in the bedroom or do they want to be my best friend? I can figure that out. I don't know what to talk about. The other spectrum of that is either your dating app turns into a networking app, or the other way this could go is that your dating

app protects you from kind of that public networking. So on the League you can indicate that you don't want to see your LinkedIn connections, you don't want to see your Facebook friends. The league trust that we are smart enough to go up to our Facebook friend and asked them out on dates and we don't need to awkwardly see them on their dating apps. That's really smart. So

it could go one or two directions. Either data kapps become just for dating apps and they offer more privacy features, or dating apps are gonna become the way we do all of our networking. Yeah. Well, what I think we're getting to, and this is persistent with a lot of the guests that we've had on our shows, is really trying to figure out as an ad community and as people that are marketers. Is how I think you just said it and you're like, how do we get off

the phone and come back into the real world. And we had David Plots on the show, um who talked a lot about Alice Obscura and kind of curating these events. And I think what we're getting to is are we getting to a place and I would love your opinion on this where people are recognizing the vain nature of choosing people on looks and understanding that maybe for a certain amount of nights or one night whatever, that that might be a thing, but presumably to create a deeper

lasting connection. Are these dating apps actually providing the forum where those experiences can happen and you can figure out in the right context and the right can action exactly, like in a different way, is it? Yeah, what's so crazy about online dating that, like you could look at his profile, every single photo, you could read his bio hundred times, but none of that matters. It's like when you're in the room with that person, you know in

five seconds. So I'm looking for more real world events. So it's interesting you briefly caught you talk about how when you're swiping in tender you're getting ads for a variety of things, one of which I caught you say was Mindy Kaling's new show. Can you talk about in this world? Are people receptive to those brand messages? Do they seem awkward and clunky if they're not trojan? Like? What makes brand offensive when you need to try to me? I guess it's a good reminder, but like, what does

brand authenticity look like in the dating space? And like when is it? Like? Okay, like you're going on tour with Binobo's, for example, can you talk to us about how that synergy makes sense for the conversation that you're having in your audience. Huh. I don't think I've ever put the word branded authenticity together. I have just zero training on this, but I instantly know what it means. So I'm doing a series of live events with Bonobo's

throughout the month of June. The first one was in New York and now we're still planning up our Chicago and l A shows. And basically the idea is getting YoY listeners inside of the Banobo's Guide shops in these cities to watch a live podcast taping. And the moment we started to brainstorm what this would look like, I instantly had ideas that involved their clothing, and there was zero pressure for me to have those ideas. They just

come naturally. For your inside of med school, the store would be fun to use the clothes, So I'm dressing all of the guests we book in Banobo's suits. Then

this idea came kind of naturally. Why not help guys in the audience improve their Tinder profiles by dressing them in the store, posing them together with a drink in their hand match And so I hope that there's a Wildy station every Binobo's Guide store in the country, right, But that should pictures of guys like you hold you take a picture of them when they hold up a fish. You take a picture of them, when they sit in the Game of Thrones chair at Madison Square Garden. Take

a picture of them if they're holding a baby. That's actually like people are like, oh my god, you're holding a baby. You know how to do. And that's why there's so many niece photos. It's like, oh, it's you and your little niece. But you never see them just hanging out with their friends having fun because I think there's less of a take my picture. Let's all do

a picture together culture. So tell us a little bit about what brands do you like to work with, Like what are the sorts of marketing products or brands or things that you think could add value to the dating world in your life. Should we talk about Airbnb? We can talk about a baby, but we can talk about Okay. For me, I always found myself like, and you do this,

we all do this. We like go to work, right, you run home, you like shave your armpits and then you're like blowing out your hair really fast and you're running out the door. It's like, it would be so great if Tinder hooked you up with the glamor app like or dry bar, and you had like it was like boom boom boom boom boom, got it on your way home, You're going to change your shoes whatever. It's like the tender Thursday night out. It's present yourself the

best way. But Nobo should do something like that. So when I started Why Why, one of my exercises was creating a creative brief, which wasn't standard here panopally at the time, and I think it should be. Um, you kind of go through a night. One of the sections is your non indirect competitors is part of a creative brief, and those came to me so naturally, Like an indirect competitor to hy Y is Rose right, Broad City indirect competitor. No, you're not going to pick one or talk about that.

That's a show where girls are kind of running wild and being completely themselves in New York City. It's fun, it's punchy, it's drunk, it's not girly. It's about girls. So just writing that list was really empowering. And then also you know, coming up with the profile of my standard listener. Um, my listener is Jenny, she's been experimenting with natural deodorant. Isn't totally working for her yet. You know, Jenny is getting really into Spicial still shaves their and

pits though before a day. Yeah, but that profile came so naturally, and then I turned that actually into a list of the brands that I could imagine advertising on the show and then offer that up to our our team here. But from the amount of data that these apps have and like people's preferences, taste, where they're going, how many times are engaging with people, Like for as marketers, you can't get that data and that level of activity point. I mean the fact that they have that level of

intimate data. Right now, there's a privacy issue, there's all that other stuff. But if it actually became additive to the experience, people would want to give their information away. I believe. I think it's a really ripe area for for engagement. We're talking about offline experiences. How certain brands could come in and add that sort of value, Like totally, it's a no brainer that Tinder, Slash, Atlas, Obscure, slash, Airbnb need to get in a threesome like that needs

to happen. I love it well. The thing I'm really itching to do is to do more live events in different cities. I think people want spaces to come together, like we're talking about, especially single people. And if you could look around a room full of other podcast fans, I feel like that's the ultimate test is is there another y O Y fan in my area, someone who cares as much about dating someone who's also a feminist, someone who loves podcasting, Like your chance to meet that person.

And there's so many brands that would it would make sense that they would want to help me bring people together. I think Squarespace, Casper, dry Bar, any makeup company, Glossier. I've always imagined there could a future extension of the y Y brand could be an app that helps you match with someone who's listened to a podcast the same podcast as you lately UM, and then it gives you an instant thing to talk about. Yeah, I love that.

And I also could imagine UM an instant tool for your wingman or wing woman when you go to events in your community, so some kind of way that it matches you up with someone who will be be your helper. I want to go. So we've talked a lot to

you kind of offline about creating ads. Um, we know that people who listen to podcasts are typically connected to the hosts of the podcasts and have some kind of really emotional connection, especially when you're talking about something personal, right, like what are the opportunities to do advertising in the

audio space in a different way. Well, I'm never at a shortage of ideas, like I love what I do, and I listened to two podcasts, you know, a week, it feels like, and I've been bored by podcast ads, and I've also remember the podcast ads that have really spoke to me. So all I'm looking for and I listen to one is some kind of new story to cling to. And it's pretty rare that I look at podcast add copy and I can figure out my room to get in a story. But some offer more freedom

than others. So I started talking with my friend Chris Berube about his new Squarespace page. He just created his own Crisprube dot com. I have andrews Lundsey dot com. I think everyone needs their own name dot com. And he was saying, I'm so glad I did because I got in before the other Cris Barrube, And instantly I had this idea like what if we could get the other Cris Barrube on the line and be like, you

got trumped. Yeah, we beat you to this. Sorry, but that's that's you taking a brand's message and making your your own. Because presumably your audience we were just talking about this offline, is that they want to hear Andrea's version of how she's engaging with X product. In our last episode, we were very adamant that I shouldn't be giving the same interpretation of Casper Mattress that you certainly are giving about Casper Mattress. And I'm using that as

an example. Um, we love them as an advertiser, but just to say that, hey, look, you said, we're creative talents where people that are passionate about our topic. Our audience is coming um to listen to perspective and get an understanding of how we think about something, what our guests have say about it. So why not allow that person to take that copy folded and have a conversation with them about what makes sense in the context of your show. Right, there's another show where they'd want to

hear a lot about the Dragon Drop tools. But on why ohy, I think petty Internet rivalry with someone with your same name makes sense. So I think what we've learned, why O Y needs more offline? Well, it's not even why O Y right, Like the dating scene needs more. The offline interaction community is like king right, Like if you can create community, it seems like there's like total fertile ground there, and it sounds like Bumble's probably doing that.

Maybe would you say the best Actually the league is to me right now. Yeah. So I got an email from them saying you are one of twenty five women in the New York City area who we've selected for an exclusive event at the Soho House. Click here to get your timart As hell, I felt so special. Tickets were a hundred dollars women, twenty five guys. I get to go to the Soho House. There's free food and drink.

I really thought about it. Wait, you didn't go. I'm not optimistic about meeting people right now, Like I'm gonna get you. Got to get out there. You got Andrea, go out. We're going out after this. You will be your two hundred dollars to meet twenty five guys. Is that what I'm willing to pay? Is interesting? How she broke that down call that costs per CD. But the league goes from city to city and each league has a concert erge each They're going one city at a time,

so you can't get it in every city. They're just going to Atlanta right now, and then from that city they do these events. And they're actually doing a summer camp in Pennsylvania, adult summer camp for a weekend. That's like really popular right now, by the way, adult summer camps. So I wouldn't be surprised if we start seeing Bumble doing more than the Hive. Andrew, this has been informative, formative.

There's so many follow up questions we're going to have to take offline, and there's so many opportunities for brands to do. I'm really kind of obsessed. Like Tinder, everybody should get rid of the freaking ads and go through the process that people go through to get your customer journey, like Hello, every day is a new data consumer. You're here, it should be do you located? Click click click, Go get your blowout, Go get your wax, go get your Bonobos,

whatever you need to get it out exactly. Andrew has been such a pleasure to have you with everybody check out Y I Panically podcast available everywhere you can download pod and where can people find you other than the podcast? Oh? Just my full name on Twitter. It's great for Instagram. Andrew's Lindsey. Thank you so much. Thanks Andrea. So did that conversation make you want to get back into the dating world? Hell no, thanks to Cameron Juice our producer

Andy Bowers. Matt Turk will be back in two weeks with an other episode. M Full disclosure. Our opinions are our own.