Girlboss Gang: Creating IP with the Community

which means you're in slave list. It's getting warm with that. I bought um, but we are getting so close um to can and all the exciting things that happened the industry to celebrate creativity. And there's so much going on right now outside of like the industry kind of like same old events. There's events that are happening that are getting a lot of buzz, and we actually someone in

today to talk to them about it. Yeah, I'm really excited to have a discussion with the founder of girl Boss, Sophia m Arosso on the heels of her l a girl Boss rally last week, right, and I think you know you bring up a great point that so many brands, and I think we've heard it over and over again on this show, UM are asking for a looking for UM the opportunities to create, experience and engage communities in

the real world. And Sophia has tapped a nerve with a segment that is seemingly very difficult to reach, and that's young eighteen four, maybe thirty four women, the largest

buying power in the world or soon will. Yeah. And also I think what she's figured out that somehow many people have missed is that this is a group that's hungry for information UM, that wants hands on training, that wants to hear from people or I should say practitioners who are in the mix of developing businesses, have success stories and are willing to impart knowledge UM so that

they can follow in their footsteps. I think what she's tapping into, to your point, she's tapping into a like a life blood, a bit right of females all over the world, all over the world. This isn't about behavior. This isn't about you know, you buy your boots from here, you this from there, you're that from there. This is

about desire. This is about women wanting to own something of their own, women wanting to be independent, and that's just that's like basic life, right, And I think when you hear her story, right, so she is very openly going to talk to us about her first company, Nasty Gal, filing for chapter eleven, and then sort of moving into this media world that sort of fell into her lap in Netflix wanting to create a show on the heels of that, which might not have been the best timing

and this show was a flop, And she's very open about talking about that transition and then sort of filling the white space, which is I think is a very interesting way of describing how Girl Boss Media was then founded. I have to tell you I lot creating it, right,

that's finding it and filling it. I had a lot of preconceived notions about what she was building and who she was, just having read the story through the press, and I got the opportunity to meet her and was very quickly taken aback by the thoughtfulness and the accountability and the responsibility to understand um the empire that she had created, the lessons that she learned from it, and her willingness and drive. And I think she talks a lot about this in the interview to sort of keep going.

And then I went to the Girl Boss rally in New York City and I've been you know, in this industry, we go to a lot of conferences, a lot of events that media companies put on, and you can almost sort of predict the ebb and flow the energy based on who's speaking programming. You can actually predict the programming right a great point, And there was an energy before

you even sat in your seat and watching UM. The programming is excellent and I think you know her ability to draw from different industries UM and not sort of program for what people UM have come to expect, but programming for things that people need and want and want.

Aside from all that, the people that were just sitting in the audience, and you could see like people were not on their phone other than to be what I assume they're taking notes or tweeting, because the level of attention that it was commanding, and the conversations that were so real and authentic and from this place of this is a personal experience, not a list of pr points UM. And then the conversations that then spilled out into the hallways and over the lunches and sort of these networking

spaces that she created. I mean it was electric. Well, it's so funny that you're saying that about about the rally, because I think that there are a couple of brands that are starting to tap into this and they're not selling people. They're not selling consumers them they're selling consumers themselves. Does that make sense? And holy fuck, Holy fuck, that's a big deal from a brand standpoint, and even you're

enabling them, you're enabling tools to realize the thing that thereafter. Yes, absolutely, Glossier is doing it as just female beauty, right, and that's how they've like to totally positioned themselves. And I think what Sophia's hit on is this deafening silence almost right, it's actually profound about getting to the female desire to be successful, and it's not pandering, and it's not selling them a product, and it's not selling them something and

it's not selling them an ad unit. It's actually selling them the ability to be better. Yeah. I love that. And the brands that integrate into the rally are not there to give you a swag bag. They're there too, although they do have great swags, do have great swagbags, but that's not that's not the thing, right, that's not the focus. Like bumble biz. That the integration of the New York rally where they hired glam Squad to come in and do you know, makeovers to get your head

shot done for your LinkedIn profile. This is a utility. Like if I'm a if I'm a budding business entrepreneur, I need a head shot. And by the way, head shots aren't cheap. So now whatever ticket I've paid for this rally has afforded me the head shot that I needed, my deck or my pr or my whatever collateral and like that sort of value exchange, Like she's filling the space, and she's filling a need, and she's coming at it

from a place of I'm listening to you. I have a roll a deex deep of people who can help you. And oh, by the way, I am you. So we'll be right back. So we're back in the studio. Go with a cross country phone call to the girl boss herself, Sophia. So, Sophia, yeah, Sophia, you are like girl Boss extraordinaire literally literally defining what the future of badass media publishing for women looks like.

But obviously that's not how you started. Can you give us some background on one of my favorite lines that you always talk about, This is the second business you founded. Basically, this is the second brand I've created, but the first I've created on purpose. So my first business was called nasty Gal. I started it when I was twenty two.

It was vintage clothing, and then it exploded because I just like used my wits and didn't spend money and figured it out and figured out what people liked and figured out how to write about it and take photos and style and buy and all the things that create a brand, and a brand isn't media, but the conversation that a brand creates, the feeling of emotional connection, all of those things are the voice really was half of Nasty Gal's success in my opinion, and being able, you know,

to have a business now where the voice is the product is like the most fun business ever because I don't have to have a warehouse in Kentucky with you know, five with the heat, ten year lease and five hundred

thousand square feet, which is probably a bad idea. So you've obviously you've pivoted from um sort of a comb fashion extraordinaire, and as a result, of sort of the first the ending of that brand, and obviously it's been well documented that it kind of ended in a way that I'm sure it wasn't the ideal, But you've you pivoted and you sort of landed in this opportunity or this white space that you clearly at some point recognized was an opportunity to re emerge and launch girl Boss Media.

What was that white space? Was there in a ha moment? Was there a gradual build? How did you make the pivot and why? Yeah, So, for those of you that don't know, Nasty Gale filed for chapter eleven at the end of sixteen, and at that point it had been ten years of my career. It had been I mean, I used to say my entire youth, but I think he is not an age. But it was a long time and so I was as as awful as it

sounds to say, I was ready to move on. And the book girl Boss had been written three years prior to that happening. It's been four years now since I wrote Girl Boss, And during that time, the community just really started to grow it naturally, the word became part of the night guist. It wasn't always attributed back to me, but that word wasn't used before I wrote that book, and you know, started my own podcast, girl Boss Radio,

which we still have today. Uh. And then right after I left Nasty Gal, Netflix was about to blast the name girl Boss with the Lifted series based on my book based on my life, totally strange, with a character Sophia building a business at two years old called Nasty Gal. So here I am trying to restart my career when like million people are seeing this story of who I was ten years ago streamed into their homes. It was

a really strange time. But I also understand the power of striking when the iron's hot, and that there are windows of opportunity that opened and closed. If there's one thing I learned from my agent at w ME, it's that uh. And I saw that this this wall, this wave, this massive tsunami of Netflix was coming, and holy sh it, I better build something to catch the wave of awareness

that was about to happen for girl Boss. And so I got up and by March of four months later, was hosting our first conference with five women called the girl Boss Rally. And I just kept going and the white face was I like to think the white space was created by our community while I was, you know, solving, trying to solve my last company's problems, and I'm we're just meeting her there, Like we didn't create it. There, They've created it, the communities created, and we're just we're

just showing up now. So I think there are a couple of really interesting things. One, you talk about restarting these the word restarting your career. Did it Did you actually feel like you were restarting your career because in an interesting way, your brand really grew up and Nasty Gal kind of went away. Yeah, sunset it and you kind of became the sun. Did you feel at that point that you were actually really restarting your career? Was

it just I wasn't sure. I knew I had to be brave and keep going even though there was still like really, you know, the show got really bad reviews. I was someone who had been like publicly sued and like had you know, there were reports of top exit culture and all these things that happened. We have no idea what you're doing at twenty two years old and start a company and wind up ten years later like Inheriting all the dumb decisions or not, just like non

decisions you had made um and I didn't. I didn't like there's nothing to rebound from. I knew that I felt like I was damaged goods. I wasn't sure if I was like bankable as like talent. I thought about going to talent route, like why would I ever employ people again? I could just go do a bunch of brand deals as an influencer and go be like a talking head or have a non scripted show or be my own like Mariam News or something like that. But the thing is, she's Greek. She's Greek. But you can't

exit being talent. Once you become talent, your talent for the rest of your career. And that's never Like I love writing books, and I love being behind the scenes, and I'm learning how to be upfront on a stage and all these things we do twicee your conference, But that's not the life that I want. And I also understand the value what what's created when you build a business that has enterprice value where it's not about necessarily

all the profit that's falling to the bottom line. It's about the value of the business that ultimately will hopefully create value for a lot of shareholders, possibly a larger company someday, most of all, value for the audience. There's no way we would be doing this conference if it were like some kind of white label thing that an

agency had put together. Yeah, totally. So you're so you're talking about, you know, profitable for investors, and I vividly recall you kind of hitting the pavement um this past winter as you were kind of on the hunt to raise around Can you talk about what that was like in the restart or the comeback or the emergence and you know, the pivot that you made to media companies.

I think you were in the first people that like brought to light how difficult it is to me to raise money as a media company, let alone sort of the reputation or sort of background that you were coming to the able with. What did that look like for you? You know, I raised forty million dollars in twelve into Nasty Gal when I owned a hundred percent of the company, and the valuation after that was three d and fifty

million dollars. And when I did that, I had built this profitable company to thirty million dollars, just literally bootstrapping it with like no credit cards, no no debt, no prior investors, and it was kind of this freak thing. And adventure capitalists showed up and they were like, Holy sh it, this thing. That's when we went from one to six and a half to twenty eight million dollars in revenue in two years. And I didn't have to have a plan for the future. I didn't have to

have a pitch. I showed up and I had never built a deck before. When they pumped forty million dollars into my company, it's a kind of like scary thing to do. So this process has been really different. Um. I mean there was no process. M I didn't have to ask, and now I'm asking. I'm saying girl Boss is a thing. Look, there's brand equity here, but as a business, it's brand new U. Um. But I have a lot to build off of. I have a rolodex that's like miles deep. I have a community of women

that's only growing. And the mission of girl Boss is even more relevant today than it was yesterday. This is something that people need. But when I started having those conversations in early twenties seventeen, just months after my last company had face planted, I didn't really know how to talk about what we were doing. I was like, we'll have a subscription box called girl Box. Like I was really just kind of like, Okay, what could this be? We could do all these different things. Is it about

merchant licensing? Is it about creating content? How much about creating content? Is it? How big can like an ad or brand business be? And you know, it was always media to some extent, because the book was a piece of media. The podcast is media. The Netflix series is a media, and so girl Boss already existed in the media landscape. But more than that, girl Boss is a brand. And you know, Jonah had to create tasty to be a brand and to go transact in a bunch of

different directions. And that's what we're starting with. And I think that's really valuable. And initially I called the company girl Boss Media because because there was already a show called girl Boss and I wanted to differentiate it. But the word media was really limiting. And we're not media, like we create content, but we're not selling like impressions or page views, or we're not really doing media deals. We're doing partnerships um and some pretty large partnerships. And

Google's or largest client. We're working with the best brands in the world, but it's to solve a different problem than than like why relatively anonymous reach. But the future looks less like a media company and more like a place that a lot of people can go and be safe and learn and meet one another on the Internet. So talk more about the community, because I think at the end of the day, like you said, the community actually created themselves versus a media come any coming in

and trying to create audience. Like, what what is the difference? Um, We're in a world where these platforms and these and these publishers are just so agnostic. They're creating content. They're pupping out stuff about pop culture, news, more news, more news, and then there they may kind of like slather on a layer of meaning because it's trendy. And for us, that's where we come from. And I think not about competition by what content is being created or where revenue

is being generated. Yes, will always be competing on some level with anybody who does deal with brands of any kind, But we are competing with anyone who's users coming to

them for the same reason as ours as ours. I think about it by the motivation of the people that are coming to you, because that's the way that you can create programs, whether they're sponsored or not sponsored, that create value um, that are natural role that aren't jerry rigging some conversation into a place where people don't want to have it um and so our growth coming to us for really actionable advice, real talk mostly about working money in a in a world where you know, a

bunch of white guys invented Forbes magazine and put themselves on the cover, Like what does success look like for this new generation of women who have access to all the tools, who are starting businesses, who are entrepreneurial even if they're not entrepreneurs yet they liked percent of our audience wants to own a business at some point when

we pulled them. And just like I have eBay, now we have squarespace, et s, Shopify, uh, Gusto, quick books, you know, fresh books, like every last possible thing to run nimbly a small company with the professionality I guess

of a of someone who's been there before. There's a lot of categories like financial services and technology who don't have a place to go naturally to have the conversations that they're having, whether it's chromebooks and we have women learning how to build a P and L at our conference in sheets and learning how to create a presentation in Google slides, or a conversation about finance that we do with quick books like these are conversations that our

audiences coming to us for we want to have anyway, and is a natural conversation for our partners to be having with them. So it's like it's a win win win. And when things are that aligned, it's just like it's

just it just feels like this guy's the limit. What you just described is you're actually creating school, the b school for the next generation of women UM, and you're bringing in partners that are providing utility and services that in typical business school you only read about UM and you might go out and obviously have working experience to kind of experiment with, but you're actually putting people in real life stitues to kind of develop that UM practice

on the spot. We didn't leave business school and think there's a white space here and then like play deck together. You know, it's like it's happened very naturally and and the time is right, and you know, brands are worried about brand safety, and users are skeptical of the platforms. People don't know whether to believe the content that they're seeing. And you know, there was a piece in Fortune today about, you know, world where platforms are stumbling when women are

creating their own social communities. That's in some way what our future looks like, and it feels good to be on trend. I guess when you talk about that future, my head like automatically goes to a group of small businesses that are hanging off of girl Boss. You know, do you see do you see this future like of investing in women and actually creating products and services that are coming from the community directly? I don't know. I

whoever create things on behalf of our community. I want to be the vehicle for them to discover themselves, learn about their businesses and other people, and maybe have a platform with some kind eventually. I mean eventually eventually, and who knows if I'll have time while I'm running this business, certainly not right now. Like, investing seems really fun, and I've done a tiny tiny bit of it, I advise a little bit, but it takes time if you if you really care, it takes time, so talk about like

why now right, So obviously you've the Iron tot. You just talked about being on trend. I think it started with the book, And as far as being on trend, it's it's convenient, but it's not why we're doing this. Like the book happened four years ago in a time where I took for granted that everybody understood what feminism meant in the world was like fine, and Obama was

president and then like everything kind of flipped. And I'm embarrassed to have ever felt that way, but I don't think I was alone in that It's it's about time to build Girl Boss because it was something I like kind of wanted to do even and could only really do the podcast while I was still in my fashion company. And four years ago we ceded this conversation that went into every bookstore and every airport in the country and spent twenty weeks on the York Times best seller list

and sold half a million copies. Not to like brag, but that's where, you know, that's where it began, and it's been marinating for four years. It's been marinating women have I can't tell you how many women have come up to me and said, you're the reason I quit my job and started a business. You know, I used this metaphor at the rally when I kicked the day off.

Um and I know you guys will noticed scene. But in Indiana Jones when he's going after the Holy Grail, you know, there's this chasm that he can't jump over and he has to trust that there's a bridge there and kind of like stepped out basically to like what could be certain death and there's a bridge. That's my favorite scene. It's the best. It's my favorite scene, truly, my friend, it's always you know, as a kid, like you get goose bumps. You're like, yeah, I believe, Yeah,

I believe. It's the it's the leap of faith literally, And that's like if you're not doing that every day, like are you alive? Like that's how do you do that? How do you do it every day? Because it's it's it is hard, it's not it's not easy. How do you think about it? I guess the first like part of my life was pretty entertaining and it wrote a good book and now I'm like, fun, I'm going to

have to write a follow up to that. It better be entertaining, and so whether it's like letting Forbes put me on the cover even though like I know my company is like troubled, just because it's going to be like a crazier like whiplash to go bankrupt six months later, which wasn't the plan, and I did not know what's happening. I say yes to things that seem like kind of bonkers and maybe you're responsible, and when you say yes

to things like you never know what could happen. I met Ted Sarandos at a c e ES dinner when I was running a fashion company. I have no idea why I was invited, and then years later like sold him a story about my life, and it's because we had a relationship, and you just you don't know what's going to happen when you say yes. I don't see you yes to anything a lot anymore. It's like no business dinners, please, But um, I still see yes, do a lot of ship. We had Jen Rubio in the

studio this week. One of the things she said that was so clear in terms of how difficult it is to be a founder. We asked her, you know what kind of advice she has, and the first thing she said was this is hard work, and like, yes, it's a really cool thing to want to be a founder, and yes, go for it, but like, no, this ain't no joke. Like you talked about being twenty two doing all the photography, you're doing, all the merchandise thing, you're doing,

all this, this, this, this, and this. Has any of that stopped. I mean, the work kind of keeps going, right. This company is really different. I think running a company for the second time is really different from doing it

the first time. And there's so many decisions. I couldn't undo the culture, I couldn't undo the leadership that I just couldn't implument because I had already set so much into motion that even if I had tried to do it tactically, even just psychically, it wasn't it couldn't be done.

And to be kind of like walk through the value of death and now be out in this like beautiful bucolic clearing and be able to like start over and hire the right talent and and coach them and be like a manager and a leader and lead from the front and be visible to my team and working a shad a shared desk instead of hiding in the back in an office and not delegating, you know, proselytizing the future of the company to the team to another executive

under me, which I always did. I was like hiding in the corner, even as like I know, I'm very like forceful with how I speak, and I'm like on the cover of book and I'm look like I know what's up. Like when it comes to like talking in front of a group of people who's like livelihoods are on the line, it's scary because they take it really seriously. And I used to really like cower from that, and now it's not like I'm like running face first into it.

But it's like people model the behavior that they see when people don't see like the founders invested or can articulate the bit of the future clearly, like it's caused for alarm. Um. If you don't try to shape a culture intentionally, it will just become something unintentional and it's way more work to undo that. And one low performer will bring the whole team's average down and make people think like, oh this is okay, Well I guess I'll

work like that. And so I'm just so vigilant, especially running a company called girl Boss because if we better like get it right, that we that we do it right this time. As you were attacking, I kept saying, over and over my head, do it right the second time? Is that better than doing it wrong the whole fucking time. I'm the next my name and my met next book.

There you go. I think the culture that you've created and what you just described internally has absolutely manifested at the experiential um event that you just hosted in Los Angeles, at your third girl bus rallies at right third and it just having been at the second one and sort of experiencing the community and the brands that got on board and watching your speaker lineup and then seeing the fire you brought in l A. This time, it was like everywhere, you know, if someone's going to fly across

the world, because we had nineteen countries fly across the world for this event, you better have a lot for them to do in a given day. And so at this event, we had Google a bazaar with Google called Google's with Google Small Banks Team was like eighteen small woman owned businesses where our community could shop. We had a whole room of programming and workshop all day long

with with chromebooks. We had another room, the main room we call the baller room, which is like the ballroom but like for ballers, and then hustle hall, and a hustle I think is a pretty overused word, so we might need to change that. But hustle hall is like the the seating is like around. There's like a stage in the center, kind of like a talk show, and

everyone sits kind of like around this circle. And we had you know, my divorce attorney gave a Yeah, yeah, Laura Walser like Johnny Depp's lady and like everybody's lady, like the divorce attorney like, oh yeah, we follow celebrity rags, we know. Oh yeah, they call her the disso queen um. But she for dissolving marriages? Is that what it is? Yeah, that's right. That was good. I didn't put that together anyway. I know, Um, I heard it on TMZ when they

leaked my divurse um. But yes, she gave a talk on negotiation, and I don't know who better to give a talk on a thing. Yeah it's fun, thank you. So what what do you think that you've figured out about this millennial um female group? You throw out a bunch of very big names um in the marketing world who are obviously partnering with you to reach your audience. And they have options right like they can do events with Conde and Hurst, and they're choosing to invest in you.

When you think about brands, do you think that brands Sophia like get you and they get the community you're building, or they just looking at saying there's this really interesting thing happening over here and I just want to attach myself to it. Try it, We'll try it. I think it depends on the marketer. I mean, I think all of our partners really get it. But I think there's

more money going into innovation dollars. Brands are actually spending money to market themselves as employer, like as employers who want to hire women, want to hire for diversity, because everyone's sitting around like scratching their heads and it's not

just telling them, hey, we hire for diversity. Like it also is a matter of you know, changing companies from the inside in some way that will attract and retain millennials because like, we are entrepreneurial, and even if we never want to start our own company the way someone of of our generation wants to work like is often pretty different and they require a lot of autonomy, and they care more about the quality of life in ways that like I'm just figuring out that I just started

caring about because I used to be the person who was like, if you're not walking faster than me, then why am I paying you? You know, And like I think that's like a very like old person's way of of working. And I've finally been like, oh, it's so much easier working from home on Fridays. Wow, I really enjoy this um which we do, which our team does. Does Girl Boss exist without you? Is there a future of All Boss if Sophia is not a part of it. Yeah, yes, absolutely.

It's not mine. It's not about me. It's about every woman that is taking her life in her own hands, asking herself tough, tough questions, asking the world around her tough questions. Is making unpopular decisions about where she's taking her life, or if she is making popular decisions, she's doing it because it just happens to correlate with what's

conventional at that time. I can't build enterprise value if this is like the Sophia show, Like this is not a vanity project, like this is something that I it's a real business that I want to create a lot of value for a lot of women, But it's not. It's also not something that like I'm building to be reliant on me. So it's funny because I love Goop. I was an early Goop reader. I love Gwyneth Paltrow.

Um when her and bred Pitt had like the same haircut, I was obsessed and I had black Greek hair and I could never get that hair. But I don't connect with Gwyneth Paltrow the same way I connect with you. And it's interesting to me because you represent the every woman can period, like full fucking stop. That could be a new techline for you and that maybe that's the

title of your book, like full fucking Stop. But yeah, I think there's a really interesting that you've tapped into this kind of every woman Like while you are personality um and a very specific you've got a very specific brand like me looking on the outside, you are kind of this ubiquitous person this icon of I can. Nobody makes big changes in their life that are big risks that are personal to them, that aren't like their decisions.

You know, maybe Girl Boss or I have exposed you to like thinking outside of like the world that you grew up in or what your parents want from me you or you know that you can change gears in your career or you know, get started later, whatever that may be. But like it's not about me. I think everybody wants someone to give credit to or look up to or worship, and that's very much a part of our culture. Um. And it's not like I didn't put myself on the cover of a book, like I'm aware

of like what I've done. Um. But at the same time, like I take I take responsibility very seriously because people say things like that. But I also like don't go home thinking like, you know, wow, I think, wow, what we're doing is going to be massive, and I'm so inspired and most of all, like it is blood letting to have anybody on my team say this is the best job I've ever had. And I've heard that now

and um get what I've been through. Um, there's like nothing more meaningful than creating a place where people can say that. So do you think everyone actually has the capacity to see the bridge or have the faith and actually do it? Do you actually think like all of these eight hundred people that are coming to your conference. Do you think if they actually want to do it, that they have the capacity and capability to actually have the faith and walk across. Yeah, because I think that's

what life party is. People just don't realize it, Like that's what you're doing every day. Like that's what happens when you graduate college and you don't know what you're doing next. What happens when you find out that you're wrong in an argument that you're like so sure you're right, and like there's small examples of that all the time, whether or not everybody can be you know, I think we do have to be careful of like entrepreneurs being

like the new rock stars. I think that entrepreneurship and being entrepreneurial as a popular thing is awesome and it's going to change the whole the way of the world works, or at least our country in the future. But I think everybody has like, hopefully the wits to do that,

and if they don't, they probably won't try. And even if they blow it there, if they were willing to do it, they're probably the kind of person that hopefully watching somebody like me go bankrupt and then figure it out like I don't know, they can stop and be like, oh, that's just another thing moving on, Like yeah, I love that. I think the small thing example is actually kind of brilliant. What comes next and how should brands be integrating in

that world? Yeah, I mean, I think the last year has been a lot of experimentation and a lot of custom programs um and lower lower margins because we're still kind of feeling around in the dark in some way, but we're not feeling around in the dark about is the conversation that we have with our audience. We have some quote unquote turn key products, but it's not like you know, slapping a banner and expecting you know, the

kind of breach that you can get from Glamour magazine. Right, We consider ourselves a partner and innovating with the brands that we work with and in shepherding a really important conversation to an underserved audience who are increasingly vocal, increasingly important, and really hard to access. The future looks like a lot of things. So we have a podcast network. We just did our first custom podcast with Sephora called lip Stories.

It was the first for Sephora to do a fully owned series and first for us, and we've seen a lot of a lot of conversations happening around podcasts. Was just super exciting just audio. I think it's really interesting more of the rallies, bigger rallies, different opportunities to kind of connect with within the rally and create more things for this audience to do and stay energized and curious on you know, during the times that or we're out

there in the real world with her. And then you know, our platform, so girl boss dot com did just go through a relaunch. It's really beautiful. Add products are totally customed and that's going to evolve a lot over time. And then this this platform that I'm building that I think eventually will um hopefully make our current publishing experience

completely obsolete. And that's going to be a place where she's going to ask an answer questions, find like minded women, find work, find people to work for them, UM, meet people locally, and like all the things, just all the things she wants to do UM and like hopefully a very beautiful, simple environment that's a safe place for her, where the content is created by us or curated by us, and a place that has a very kind of zero

tell policy for for nonsense. So with that, Sophia, we like to play a game killed by d I Y. What would you kill? Um? What would you buy? And what would you do yourself? Not girl Boss killed by d I Y? Like want one of each of those? Yeah, Um, I'd kill poverty, I'd buy a private plane, and I d I Y my own vegetable garden. Those are hard. Yeah, I know, I've been like staring at like, I mean, like,

let's go to home deeper this weekend. We're like no. So, if people want to find you to pitch you their ideas to help you further shape the girl Boss community, tell you how much they love you. Where can they find you? If you have a question for girl Boss, it's info a girl boss dot com. Uh. If you want to reach me directly for business opportunities, it's s at girls dot com. And if you want to partner with us, it's Allison with one L at girl Lost

dot com. Sophia, thank you, thank you. You are the ultimate girl Boss and we can't wait to see you in the same state soon. Well, thank you for calling in. We appreciate it. We'll talk to you soon. I'm all wrapped up like Indiana Jones, now you're running over the bridge. I'm running over the bridge. Was that inspiring? Yeah, I just every time I talked to her, I'm just always

so impressed. And I always love hearing the restart story because it's it's a constant reminder that despite the odds, despite public perception, despite you know, the challenges that exist in just building a business, let alone being a woman who filed for Chapter eleven as a twenty two year old founder and kept going and multimillionaire and and still found a way to say fuck it, like there's a bigger purpose, there's a community that needs this, and like

I'm gonna put my blinders on and go for it. That focus is just it's so impressive. One of the things that she didn't say explicitly, but it was very clear, is that she capitalized on every asset she had, every asset she had. That that is something that brands aren't even doing. That's something individuals aren't doing. What do you have coming your way that you're not capitalizing? What do you have that the community needs? And there's a white space war and go fill it? Go fill You don't

always need to create it. Sometimes you just need to feel it or you need it. Let them create it, but let them. On that note, thank you to all of our friends and family at Panoply, Matt Turk, Andy Bower's, Laura Morris atlantea hustle it. We'll be back in two weeks. Full disclosure are pains all roun