EP. 331: Build a Business That Works Like Your Brain with Latrice Prater

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What if the systems you were told to follow just… never worked for you?

Latrice Prater spent years trying to fit into traditional jobs and structures, feeling like she was always falling short, until her ADHD diagnosis in her 30s made everything click. A Navy veteran, certified Director of Operations, and now founder of The Digital Solutions Team, Latrice has since built a thriving agency that helps women create neurodivergent-friendly businesses built around their actual brains, not just business blueprints.

In this episode, Latrice and Tracy dive into the realities of being an ADHD entrepreneur, the problem with cookie-cutter strategies, and the power of building systems that serve your energy, not drain it. Latrice shares how her military background shaped her discipline, why she believes in automations as acts of self-kindness, and how she transformed chaos into clarity for herself and hundreds of clients.

They also talk about how motherhood, burnout, and masking pushed Latrice to the edge and how the decision to embrace her neurodivergence became the foundation for her agency, her book, and her healing. She opens up about the pressure to “do it all,” the toll of hiding her struggles, and the freedom she found in building a business that finally worked with her brain.

You’ll also hear how she redefined leadership, what finally helped her stop feeling “bad at life,” and why your zone of genius is the one place you should never outsource. Whether you’re a business owner, a creative, or just someone tired of trying to do things the “right” way, this conversation will give you permission to build something better.

Resources:
Website: https://www.thedstagency.com 
LinkedIn: https://www.linkedin.com/in/latrice-prater  
Facebook: https://www.facebook.com/virtualsolutionsforher  
Instagram: https://www.instagram.com/thevirtualpro 

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