What Marketers Miss When Their Data Isn't Inclusive - podcast episode cover

What Marketers Miss When Their Data Isn't Inclusive

Mar 03, 202646 min
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Episode description

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity for brands.

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