Turning Signal Loss Into A Gain
Apr 16, 2024•51 min
Episode description
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast