Turning Signal Loss Into A Gain - podcast episode cover

Turning Signal Loss Into A Gain

Apr 16, 202451 min
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Episode description

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.

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Turning Signal Loss Into A Gain | AdExchanger podcast - Listen or read transcript on Metacast