The MRC May Be Old, But It’s Getting With The TV Program - podcast episode cover

The MRC May Be Old, But It’s Getting With The TV Program

Dec 12, 202352 minEp. 360
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Episode description

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

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