Roblox Breaks Into Programmatic - podcast episode cover

Roblox Breaks Into Programmatic

May 01, 202451 min
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Episode description

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
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Roblox Breaks Into Programmatic | AdExchanger podcast - Listen or read transcript on Metacast