AdExchanger

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Follow on

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Demystifying Black-Owned Media With Black Enterprise

Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.

Oct 10, 2023•48 min•Ep. 351

Buy Now, Pay Later … And Then Launch A Retail Media Network?

Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.

Oct 03, 2023•51 min

GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

Sep 26, 2023•48 min

Solving The Advertising Puzzle With New York Times’ Joy Robins

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.

Sep 19, 2023•43 min

The Reality Of Advertising In Virtual Worlds

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also : Is metaverse marketing truly dead?

Sep 12, 2023•54 min

The Real Economics Of Programmatic

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.

Sep 05, 2023•1 hr 10 min

Exposing Ad Tech’s Dirty Laundry

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.

Aug 22, 2023•51 min

Riding The Rising Tide Of Programmatic Streaming With Disney

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.

Aug 15, 2023•45 min

Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.

Aug 08, 2023•54 min

Amplifying Programmatic Podcast Advertising With SXM Media

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.

Aug 01, 2023•58 min

← Prev

Hosted on Libsyn

For the best experience, listen in Metacast app for iOS or Android

Open in Metacast