Channel Surfing The Future, With NBCU - podcast episode cover

Channel Surfing The Future, With NBCU

Jan 06, 202656 min
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Episode description

NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean linear isn't still a top priority.

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