Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists - podcast episode cover

Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists

Oct 17, 20231 hr 8 min
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Episode description

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.

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Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists | AdExchanger podcast - Listen or read transcript on Metacast