Brands, It’s Time To Test Those Alt IDs
Feb 04, 2025•41 min•Ep. 419
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Episode description
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
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