Rapid COVID Response: Zero to Full eCommerce in 16 days | #010
Episode description
In this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks. As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves with sales well into the six figures already.
Links from the episode
Download Klarna’s free report ‘The Empowerment Economy’ (sponsored)
Upcoming Shopify Webinar with Jason Andrew (sponsored)
Questions answered in the podcast include:
- What options did Brisbane Airport consider to combat the 96% loss of foot traffic?
- What technology are you using?
- How long did it take and how much did it cost to get the site up and running?
This episode was brought to you by…
About your host: Nathan Bush from 12HIGH
Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Mike Doyle from Brisbane Airport Corporation
Michael Doyle has worked across an envious number of industries and for an eclectic group of leaders during his 20 year marketing career, but the common thread is a certain knack for finding himself involved with organisations during key inflection points.
You can contact Mike on LinkedIn
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