Michaela Wessels from Style Arcade: Merch Planning Pro Hacks | #251
Episode description
When you start out with your business, you don’t lie awake at night dreaming about your ROAS. You’re dreaming about your product and how it’s going to change the world! Today’s guest holds product in a similarly high regard, so she’s built the ultimate tool to help. Michaela Wessels is the Co founder and CEO of Style Arcade, an application that pulls everything about your products’ performance together in one place - sales, stock, future orders, Google analytics - so you can ditch the spreadsheets. Michaela is passionate about using product data for growth and Style Arcade is a culmination of everything she’s learned over her 15 years of working in this field.
Links from the episode:
Style Arcade Seasonal Trends Report
Questions answered:
- What are your golden rules of buying?
- What’s one feature of range planning tools that you would love to exist, but haven’t seen yet?
- How ‘real time’ does real-time inventory need to be when you are dealing in fashion?
This episode was brought to you by…
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-host: Michaela Wessels from Style Arcade
Michaela is an experienced Retail & Ecommerce Professional. Merchandise Financial Planning & Management form the foundation of her professional background with over 15 years experience in Multi-channel Retail
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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