Alright, we’re doing this... introducing The Download ! A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it’s live, raw and a bit loose… a bit different to our usual eps! This week we cover: AI and shopping : ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment? Why onlin...
May 02, 2025•58 min
In this Checkout episode, Tahlia Mandie of Kakadu Plum Co. chats tools and inspirations. From using Canva daily to keep her branding sharp, to finding inspiration in Gem’s innovative approach to oral care, and drawing timeless lessons from Viktor Frankl’s Man’s Search for Meaning , hear how this purpose-driven founder balances life and business while growing an ecommerce brand that celebrates Australian native ingredients and supports Indigenous businesses. Check out our full-length interview wi...
May 01, 2025•8 min•Ep. 515
In this episode of Add To Cart, we sit down with Sean Walsh , Director at Pattern Australia , the ecommerce accelerator trusted by brands like Thankyou , Coco & Eve , Evo Hair , Bellroy and Quad Lock to grow their marketplace presence globally. Sean unpacks the true levers of marketplace success, from cleaning up your distribution to mastering Amazon’s algorithm with evergreen SKUs and keyword-first content. As the man behind the largest third-party seller on Amazon globally outside of Amazo...
Apr 27, 2025•48 min•Ep. 514
In this Checkout episode, Jason Kencevski, CEO of Speedmaster, gives us a look under the hood at the tech, tactics, and tough lessons behind scaling Australia's largest supplier of aftermarket automotive car spare parts. From his admiration for Aussie brand Stylerunner , to why NetSuite is the backbone of Speedmaster’s global e-com empire, Jason shares the tools and insights that drive his success. He unpacks how books like Atomic Habits and Seven Habits of Highly Effective People have shaped hi...
Apr 24, 2025•11 min•Ep. 513
In this episode of Add To Cart , we meet Viv Conway , the co-founder of Girls Get Off — the sex toy come wellness brand turning taboos into TikToks and DMs into product roadmaps. With a background in social media growth from Ace The Gram and multiple business exits under her belt, Viv has built a brand that thrives where most get shut down. Blocked by Meta, banned by banks, and still racking up millions of views and thousands of orders, she shares how content, community and a killer sense of hum...
Apr 20, 2025•52 min•Ep. 512
In this Checkout episode, YC from Nespresso Australia reveals the personal tools, brands, and philosophies that fuel her success. She talks about her love for Carol Dweck’s Mindse t, the challenges of navigating Google’s algorithm changes, and how GA4 has become a necessary ally in her data-driven decisions. YC also shares her admiration for Mecca , Go-To Skincare , and IKEA’s cutting-edge personalisation strategies, proving that inspiration often comes from outside your industry. With candid in...
Apr 17, 2025•8 min•Ep. 511
In this episode of Add To Cart, we go behind the scenes of one of Australia’s most iconic fashion brands, BlackMilk Clothing , with CEO Jackie Kruger . Known for its cult following of ‘Sharkies’ and famous collaborations with global brands like Netflix and Final Fantasy , BlackMilk has built a community as passionate as they are loyal. Jackie shares how she navigated the brand’s toughest year yet — facing the sudden passing of founder James Lillis , shifting to a new go-to-market strategy, and l...
Apr 13, 2025•37 min•Ep. 510
In this Checkout episode, Kelly Walker and Julie Benhammo of KLIPSTA share the brands they admire, the tech they swear by, and their biggest online shopping fails. Kelly opens up about her midnight Instagram shopping fail, while Julie confesses to accidentally ordering 250 Sharpies instead of one. They shout out the brands doing eCommerce right— July , Who is Elijah and Bed Threads —and reveal the game-changing tools behind KLIPSTA, including Shopify for tracking and ProfitPeak for maximising pr...
Apr 10, 2025•14 min•Ep. 509
We sat down with Belinda Paul , founder of RCYCL —a purpose-led brand helping retailers like THE ICONIC and Myer turn customer wardrobe clean-outs into revenue-positive sustainability initiatives. Belinda shares how a life-changing experience during the 2019–2020 bushfires inspired her to channel her years of retail experience into solving the growing problem of fashion waste. From full-scale retail activations to a bold, QR-code powered ecommerce rollout, RCYCL is changing the way customers rec...
Apr 06, 2025•44 min•Ep. 508
In this Checkout episode, we sit down with Roger Lee, Head of Digital Marketing at Brand Collective , to uncover the tools and tactics behind his success managing 17 brands, including Reebok and Hush Puppies . Roger shares his excitement about the ongoing rebrand of Shoes & Sox, reveals why Shopify is essential to his workflow, and talks about how the book Catch of the Decade has inspired his approach to risk-taking and growth. He also discusses how time management is one of his biggest chal...
Apr 03, 2025•7 min•Season 1Ep. 507
In this episode of Add To Cart, we sit down with Suzie Young , Head of Digital at Metagenics ANZ. Metagenics is the powerhouse behind Inner Inner Health Plus , Ethical Nutrients and Endura , as well as a practitioner-only range trusted by health professionals across the country. Suzie takes us inside the ambitious six-month transformation that replatformed both their B2B and DTC channels to Shopify Plus , introduced loyalty and subscriptions via Yotpo , and future-proofed their tech stack—all wh...
Mar 30, 2025•50 min•Season 1Ep. 506
In this Checkout episode, we sit down with Adam Furness, Managing Director of Impact.com APAC, to dive into the tech, brands, and strategies driving his success. Adam shares his love for July Luggage, reveals how Gong’s AI powered platform helps him manage his team at Impact.com, and discusses his daily dose of business news from the Fear and Greed podcast . He also opens up about the challenges of balancing tasks and relationships as a leader, offering practical tips on how to nurture both for ...
Mar 27, 2025•10 min•Season 1Ep. 505
In this episode of Add To Cart, we sit down with Ryf Quail, Managing Director of Comexposium and the man behind NRF: Retail's Big Show Asia Pacific , the region’s largest retail event . Ryf shares the mindblowing innovations across the APAC from 8-minute deliveries in India to how marketplaces like Shopee and Tokopedia are dominating cross-border eCommerce. We also explore how Kmart and Anko are successfully scaling into APAC and why Aussie retailers need to look beyond the US and UK for growth....
Mar 23, 2025•44 min•Season 1Ep. 504
How do the founders of Sodii stay ahead in the hyper competitive hydration market? In this Checkout episode, Jason Thomas and Cale McPherson talk about personal health hacks like homemade saunas and ice baths, why they draw inspiration from disruptor brands like Chief and HOKA and how they're balancing Sodii’s rapid growth with personal milestones like fatherhood. They also chat about their top book recommendations ( Simon Sinek’s ‘ Start with Why ’ and ‘Seth Godin’s ‘The Practice’ ) and explain...
Mar 20, 2025•15 min•Season 1Ep. 503
In this episode of Add To Cart, we explore group payments and social commerce with Cam Richardson founder of PaySquad . Cam reveals how retailers like Baby Village and Rugby Bricks are using PaySquad to turn one sale into ten customers, unlocking a powerful new channel for customer acquisition. With an average order value of over $850 and a 95% completion rate on group purchases, PaySquad is proving that the future of ecommerce isn’t just selling to individuals—it’s selling to squads. Cam also s...
Mar 16, 2025•52 min•Season 1Ep. 502
In this Checkout episode, we chat with Hakan “Hawk” Steele , Partnership & Sales Manager at Starshipit , to learn about the tech, brands, and tools that keep him at the forefront of delivery automation. Hawk shares his admiration for Patagonia’s environmental dedication, explains how Starshipit’s internal AI chatbot keeps operations seamless, and discusses his go-to book, The 5 Levels of Leadership by John C. Maxwell. He also reflects on managing time in a constantly evolving industry and ho...
Mar 13, 2025•9 min•Season 1Ep. 501
In this episode of Add To Cart, we sit down with Anna Samkova , founder of Albany Advisory and former Group General Manager at Brand Collective , where she led customer strategy for brands like Clarks , Hush Puppies , and Shoes & Sox , helping drive double-digit growth in customer retention. Anna dives into the biggest mistakes retailers make when it comes to customer ownership, data and loyalty and why simply collecting data or running a points-based loyalty program isn’t enough. She reveal...
Mar 09, 2025•55 min•Season 1Ep. 500
In this Checkout episode, we sit down with Darren Kawalsky , Chief Commercial Officer at Deliver in Person , to dive into the brands, tech, and insights that help him lead in last-mile delivery. Darren reveals his admiration for Amazon’s relentless innovation, why his iPhone is his all-in-one tool for work and life, and explains how The Contrarians podcast keeps him informed with fresh industry insights. He also opens up about the challenge of staying ahead in a fast-paced industry, sharing stra...
Mar 06, 2025•8 min•Season 1Ep. 499
In this episode of Add To Cart, we dive into the high-performance world of Speedmaster with CEO Jason Kencevski . From its humble beginnings as a family-run business in Sydney to a powerhouse shipping to over 200 countries, Speedmaster has mastered automation, marketplaces, and omnichannel retail. Jason reveals how they seamlessly integrate with marketplaces like eBay , AutoZone and Amazon , while running a fully automated warehouse that processes over five million orders a year. He also explain...
Mar 02, 2025•52 min•Season 1Ep. 498
What keeps Brett Sinclair firing on all cylinders? In this Checkout episode, Brett shares the AI tools ( Fireflies and Opus AI ) that fuel his content machine, as well as the game-changing podcasts such as Tropical MBA and Creator Science that keep him sharp and engaged. He reflects on Amazon’s delivery magic and how it’s shaping B2B expectations and how he keeps his global network engaged. Balancing a global community and two young kids isn’t easy, but Brett’s turn challenges into opportunities...
Feb 27, 2025•13 min•Season 1Ep. 497
In this exclusive episode of Add To Cart, we dive into Klaviyo’s game-changing shift to a B2C CRM with Suzy Nicoletti, Managing Director and VP APAC at Klaviyo . Joining the conversation are Jane Cay , Founder of Birdsnest , one of Australia’s most-loved online fashion retailers, and Jay Wright , Founder of Ecommerce Equation , who has helped brands like Camilla , The Upside , and Meshki , scale with data-driven marketing. Together, they unpack what this move means for customer service, personal...
Feb 25, 2025•1 hr 10 min•Season 1Ep. 496
In this episode of Add To Cart, we chat with Tahlia Mandie , founder of Kakadu Plum Co. , the brand championing Indigenous products and Australian bush foods. Tahlia shares how she grew Kakadu Plum Co. from a single product into a thriving store offering over 1,200 products, collaborating with Indigenous communities, including Elder Bruno Dann , along the way. Discover how she achieved a 45% repeat customer rate through clever email marketing, why focusing on Facebook over TikTok has kept her cu...
Feb 23, 2025•52 min•Season 1Ep. 495
In this Checkout episode, we dive into the mind of Nate Spiteri , founder of Shopfront , as he shares the inspirations and tools driving his mission to simplify secondhand selling. Nate reveals his admiration for the Salvos and their innovative e-commerce approach, his game-changing discovery of PostHog analytics, and how books like The Alchemist and Babel fuel his creative and entrepreneurial mindset. From his passion for secondhand finds to candid reflections on startup challenges, Nate’s stor...
Feb 20, 2025•7 min•Season 1Ep. 494
In this episode of Add To Cart, we sit down with YC Eu , Head of E-Business at Nespresso , the brand that revolutionised home coffee rituals. YC shares how she is leading Nespresso’s shift from electronic commerce to experiential commerce, by crafting an immersive digital journey for Aus customers. She explains how they are personalising at every touchpoint, from AI-powered product recommendations to its Coffee Profiler Quiz , and why the team is focused on sweating the assets (maximising curren...
Feb 16, 2025•49 min•Season 1Ep. 493
In this Checkout episode, we get up close with Vic Gigliotti, the mastermind behind Muscle Republic , as he reveals the routines, tools and brands that fuel his success. Vic opens up about the power of Andy Frisella’s Real AF podcast and his daily Power List system to “win the day.” He also shares his admiration for brands like Gymshark , Vuori , Nike , and Lululemon , and how tools like Shopify , PeopleVox and Style Arcade have taken Muscle Republic to new heights. With candid stories about bre...
Feb 13, 2025•15 min•Season 1Ep. 492
In this episode of Add To Cart, we meet Kelly Walker and Julie Benhammo , the duo behind KLIPSTA , the brand solving everyday problems—one clever clip at a time. What started as a fix for lost school hats has exploded into 40,000 sales a month across 12 countries, with customers ranging from farmers to fashion lovers. With aspirations to rake in $10 million this financial year , Kelly and Julie share how they fend off copycats, scale without burning cash, and turn customer feedback into their ne...
Feb 09, 2025•53 min•Season 1Ep. 491
In this Checkout episode, we sit down with Elena Chirich , founder of MiniBoss Business School’s Australian chapter . With experience at global giants like Virgin and Deloitte , Elena brings her corporate expertise into the classroom, helping to shape tomorrow’s entrepreneurs. In this ep, Elena shares how The Culture Map by Erin Meyer is changing her perspective on cross-cultural teamwork, why her wired headset is her ultimate productivity tool, and the sustainability gaps she wishes major retai...
Feb 06, 2025•11 min•Season 1Ep. 490
In this episode of Add To Cart, we chat with Cale McPherson and Jason Thomas , co-founders of Sodii , Australia’s highest-rated electrolyte brand. From sourcing pure salt from WA’s pristine Lake Deborah to distributing their science-backed hydration products, Jason and Cale are reshaping the way Aussies view hydration. They share how they’ve gone head-to-head with industry giants like Gatorade and Powerade , scaling Sodii from grassroots Facebook groups to being stocked in over 650 retailers—inc...
Feb 02, 2025•59 min•Season 1Ep. 489
In this Checkout episode, we chat with Liam Millward , Founder of Instant , the platform transforming customer engagement for brands like Toys R Us and Stax. Liam reveals the tech that powers Instant’s success, including HubSpot , which he describes as the backbone of his business. He also shares his admiration for FAYT the Label and its founder Brittany Saunders, who has mastered organic growth through authentic content. From his favourite book, The Hard Thing About Hard Things , to tackling th...
Jan 30, 2025•5 min•Season 1Ep. 488
In this episode of Add To Cart, we chat with Brett Sinclair, the founder of the B2B eCommerce Association and the man helping brands like Laminex , Incitec Pivot and Adobe digitise their customer experience, streamline complex pricing models, and empower eCommerce solutions. Brett reveals how retail giants like Nike are reshaping wholesaler relationships and why B2B success isn’t just about fancy tech—it’s about aligning strategy, people, and processes. With insights on collaboration through eve...
Jan 26, 2025•1 hr 2 min•Season 1Ep. 487
