In this episode of Add To Cart, we are joined by Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back...
Mar 31, 2024•52 min•Season 1Ep. 395
In this episode of Add To Cart, we checkout Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre. Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. Links from the episode: Leadership Lessons from Spotify, Peloton and B...
Mar 28, 2024•11 min•Season 1Ep. 394
This episode of Add To Cart is brought to you by Shopify and is a true exclusive, because we are discussing the launch of Shopify POS GO and Shopify POS Terminal - both of which have been eagerly anticipated by Australian omnichannel retailers for some time. And I have two absolute superstars to explain it for us. First up we have Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. I have been lucky enough to know Jordy for many years and have had a number of in-depth conversations ...
Mar 26, 2024•47 min•Season 1Ep. 393
In this episode of Add To Cart, my guest is here to explain how ecommerce brands can increase profitability by understanding what’s going on in customer’s brains. Sonia Friedrich is a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. In this chat, Sonia reveals the world of...
Mar 24, 2024•51 min•Season 1Ep. 392
In this episode of Add To Cart, we checkout Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. Links from the episode: How to Take Back your Brand’s Resale Market with Rntr | #384 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish ...
Mar 21, 2024•10 min•Season 1Ep. 391
In this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection. Dan Ferguson is Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about app s...
Mar 17, 2024•50 min•Season 1Ep. 390
In this episode of Add To Cart, we checkout Andy Miller, Co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID. Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic beer c...
Mar 14, 2024•8 min•Season 1Ep. 389
In this episode of Add To Cart, we are joined by George Hartley. Co founder of Bluethumb, Australia’s online art marketplace. Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy. They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US. In this chat, George shares the life changing impact the marketplace has had on individual artists, the tech venture that B...
Mar 10, 2024•51 min•Season 1Ep. 388
In this episode of Add To Cart, we checkout Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer. With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed. Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top 50 P...
Mar 07, 2024•10 min•Season 1Ep. 387
In this episode of Add To Cart, we are joined by Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre. Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. She shares how to turn product like into product joy, she gives u...
Mar 03, 2024•54 min•Season 1Ep. 386
In this episode of Add To Cart, we checkout Iain Calvert from Boom Ecommerce. Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. Links from the episode: Boom Ecommerce Simplifying Ecommerce with Iain Calvert | #378 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was h...
Feb 29, 2024•8 min•Season 1Ep. 385
In this episode of Add To Cart, we are joined by Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. In our chat, Shanya shares her incredible start up journey which started in Narnia, the details of the epic circularity case study test she performed- how many times do you think a single Oroton dress can be sold? And we learn abo...
Feb 25, 2024•57 min•Season 1Ep. 384
In this episode of Add To Cart, we checkout Danny Lattouf, partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore. Links from the episode: The General Store Creating The Ultimate Physical Store Experience with Danny Lattouf | #376 Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history? ...
Feb 22, 2024•10 min•Season 1Ep. 383
In this episode of Add To Cart, we are joined by Andy Miller, co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID. Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic b...
Feb 18, 2024•44 min•Season 1Ep. 382
In this episode of Add To Cart, we checkout Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok. The business has worked with clients such as KFC, Super Cheap Auto and Oroton. Links from the episode: Mas...
Feb 15, 2024•7 min•Season 1Ep. 381
In this episode of Add To Cart, we are joined by Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer. With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed. Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top...
Feb 11, 2024•56 min•Season 1Ep. 380
In this episode of Add To Cart, we checkout Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court. Links from the episode: Arktic Fox How to Implement the Right Tech for Your Business with Teresa Sperti | #372 Questions answered in the po...
Feb 08, 2024•10 min•Season 1Ep. 379
In this episode of Add To Cart, we are joined by Iain Calvert from Boom Ecommerce. Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. In today’s chat, Iain shares his nifty P&L hack for working out which areas of your business you should focus on, he gets real about about Google attribution and we hear his carefully curated shopping list for buying ecommerce compa...
Feb 04, 2024•1 hr 2 min•Season 1Ep. 378
In this episode of Add To Cart, we checkout Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia. Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. Links from the episode: King Kong Digital Marketing Tell Stories Your Customers Will Love with Sabri Suby | #370 ...
Feb 01, 2024•11 min•Season 1Ep. 377
In this episode of Add To Cart, we are joined by a true friend of the show… he works with our very own co-host Jo-Anne Hui Miller and his business partner, Matt Newell, had a conversation with me way back when Add to Cart was just taking its first steps onto the airwaves - that’s episode 11! Danny Lattouf is partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore. As you’ll hear in this chat,...
Jan 28, 2024•1 hr 4 min•Season 1Ep. 376
In this episode of Add To Cart, we checkout Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators. The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it. They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie. Li...
Jan 25, 2024•9 min•Season 1Ep. 375
In this episode of Add To Cart, we are joined by Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok. The business has worked with clients such as KFC, Super Cheap Auto and Oroton. In this chat Aaron sha...
Jan 21, 2024•48 min•Season 1Ep. 374
In this episode of Add To Cart, we checkout Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer. Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women. Links from the episode: Embody Women Unlocking...
Jan 18, 2024•6 min•Season 1Ep. 373
In this episode of Add To Cart, we are joined by Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court. In this chat, Teresa shares her simple but effective framework for business casing, how to get the best out of your technology partner...
Jan 14, 2024•48 min•Season 1Ep. 372
In this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. Links from the episode: al.ive body From Building on The Block to Brand Building with al.ive body Founders | #360 Questions answered in the podcast: What is the weirdest thing you’ve ever ...
Jan 11, 2024•6 min•Season 1Ep. 371
In this episode of Add To Cart, we are joined by Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia. Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. In this chat Sabri shares the metrics that matter most and how to use them, tips on when and when not to use...
Jan 07, 2024•56 min•Season 1Ep. 370
In this episode of Add To Cart, we checkout someone who likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. We’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optim...
Jan 04, 2024•7 min•Season 1Ep. 369
2023 was a jam packed year of conversations packed with gold nuggets of wisdom to help our ecommerce businesses. In this special episode, we’re sharing the best bits of conversations from 2023 that have a special place in our hearts. It’s an opportunity for you to hear a little bit of the gold you may have missed, all in one place. Alice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276 Alice Williams is the founder of Ovira, a period pain relief device. In this chat you’ll h...
Dec 31, 2023•54 min•Season 1Ep. 368
In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability. The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year. Their range has now expanded to include t-shirts, towels and loungewear. Links from the ...
Dec 28, 2023•12 min•Season 1Ep. 367
The people have spoken! After another massive year at Add To Cart, it’s time to share with you the top three most downloaded episodes of 2023. We’ve pulled the best parts of these ecommerce chats in this special episode. But if you just want to know who won the popularity contest, here you go, in reverse order... 3. Simon Beard From Culture Kings: Thrifty Customers, Tight Retailers and Artificial Intelligence | #318 Simon Beard, co-founder of Culture Kings, one of the most exciting retail brands...
Dec 24, 2023•40 min•Season 1Ep. 366
