Disrupting a Dog's Dinner: The Scratch Story | #056
Episode description
In this episode of Add To Cart, we are joined by Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch. Mike has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born. In this chat, Mike discusses their subscription-only business model, why they’re not trying to be the biggest dog food company in Australia and how Mick Fanning and his best friend are big fans.
Links from the episode:
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Questions answered:
- What was wrong with the dog food industry that you felt you needed to fix?
- How have you set up your CRM?
- How did Mick Fanning end up investing in the business?
This episode was brought to you by…
About your co-host: Mike Halligan from Scratch
A strategic thinker with creative passion, Mike helps to grow and build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience. He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way. Mike speaks on eCommerce, brand and the subscription economy.
You can contact Mike at LinkedIn
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