How can you make your agency’s culture your competitive advantage?
Episode description
Formerly a Head of Customer Service at AXA, Derek has over twenty years’ experience of directly leading people and delivering business results in high volume and complex environments. As experts on culture change, leadership and human behaviour change, Derek and the team work with fast growth SMEs through to multi-nationals to create high-performance cultures where everyone thrives.
He co-authored a book titled ‘Building a Culture of Innovation’ which was in the top 5 management books on innovation in the 2017 CMI Management Book of the Year awards and is also an Amazon bestseller.
In this episode of the #AdamAsks podcast, Derek reveals why human beings are the most complex part of any organisation and why he fundamentally believes competitive advantage and business success can only be delivered by enabling your people to be their best. Derek advises agencies on:
- How to articulate your culture
- Why you need to be clear about your desired outcomes
- How to embed culture within your team
- Nailing the behaviours that underpin your values
- Why you need to engage your people to shape your culture
- The importance of strong relationships between you people, their managers and leaders