Industrial Musicals by Twenty Thousand Hertz
Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires? From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees , not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only productions designed to inspire, educate, and entertain. And they worked. In this special crossover episode, written & produced by Amelia Tait and ...