Marla Kaplowitz, president and CEO, 4A's - podcast episode cover

Marla Kaplowitz, president and CEO, 4A's

Feb 07, 201932 minEp. 71
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Episode description

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions about the agency talent crunch, consultancy creep, brands bringing advertising capabilities in-house and, of course, that little FBI investigation into agency media-buying practices launched last fall.

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