In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future. In this conversation, Robin shares: Actionable advice on debt strategies for acupuncturists Why it’s essential to start saving for retirement—even if the contributions are small His answer to the common debate: should you prioritize paying off debt or start saving for ret...
Jun 24, 2025•39 min•Season 5Ep. 105
Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. In this episode, we talk about: How burnout led Allie to make space for creative projects Allie's Burnout Book Club for Wellness Professionals How she turned her...
Jun 10, 2025•33 min•Season 5Ep. 104
Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.” In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have. In today’s episode, we discuss: That you have more resources at your disposal than you realize Practical ways to leverage what’s already working in your business Simple strategies like add-on services to increase revenu...
May 27, 2025•36 min•Season 5Ep. 103
This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, actionable strategies to grow your local audience—without burning out. In this episode, we cover: How to get more local followers on Instagram Molly's 4 pillars for using Instagram to grow your acupuncture practice Whether going viral really helps your business (her answer ...
May 13, 2025•43 min•Season 5Ep. 102
Today I’m joined by Ajay Prasad, founder of Repugen —a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews. In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on. We cover lots of practical insights, including: The best time to ask for reviews—and how to ...
Apr 25, 2025•38 min•Season 5Ep. 101
🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about wh...
Apr 10, 2025•51 min•Season 5Ep. 100
Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful. In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to market your acupunct...
Mar 21, 2025•43 min•Season 5Ep. 99
Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marketing for better results. And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters. In other words, if you want to get your marketing d...
Mar 11, 2025•39 min•Season 5Ep. 98
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more. I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads. In this e...
Mar 04, 2025•53 min•Season 5Ep. 97
Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources. In this episode, we talk about: Why success requires business skills, not just clinica...
Feb 20, 2025•53 min•Season 5Ep. 96
In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive. In this episode, we talk about: How mindsets can impact our progress in the real world How to balance a respect for the numbers with an ...
Feb 14, 2025•42 min•Season 5Ep. 95
Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program. Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients. In this episode, we talk about: Why acupuncturists are the perfect p...
Feb 04, 2025•34 min•Season 5Ep. 94
In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout. Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. Today, she’s known for her deep-dive...
Jan 28, 2025•35 min•Season 5Ep. 93
This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024. I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc. If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen. In this episode, I talk about: How landing a segment on local television wasn’t the silver bullet I hoped for What I cou...
Jan 14, 2025•24 min•Season 4Ep. 92
This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way. As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025! Here’s a look at what I cover in today's episode: How AcuYoga classes brought in new patients while getting paid to market my practi...
Jan 08, 2025•31 min•Season 4Ep. 91
Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income. Joanna’s expertise is rooted in decades of experience, including founding and selling a successful brick-and-mortar fitness business and her background as a teacher. She’s passionate about helping practitioners step into leadership, implement sustainable systems, and make a bigger impact in their communities. In today’s episode...
Dec 30, 2024•59 min•Season 4Ep. 90
Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping wellness professionals (including acupuncturists!) attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites. In this episode, we talk about: Making calls-to-action a priority on your website and what types of calls-to-action to use Content ideas to boost your SEO and improve engagement on you...
Dec 10, 2024•40 min•Season 4Ep. 89
Today I’m talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America...
Nov 24, 2024•52 min•Season 4Ep. 88
Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs. Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining. After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our en...
Nov 15, 2024•51 min•Season 4Ep. 87
Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare. Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations. Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail i...
Oct 31, 2024•28 min•Season 4Ep. 86
Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out. Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice. In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares how gratit...
Oct 14, 2024•46 min•Season 4Ep. 85
This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac. Date: Wednesday, Oct. 9th Time: 9:00 am Pacific / 12:00 pm Eastern Time Free Registration: Click here to sign up. Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupun...
Oct 01, 2024•36 min•Season 4Ep. 84
This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout. In this episode, we talk about: Knowing yourself to build a business that’s meaningful and sustainable to you Letting go of other people’s definitions of success What marketing is working for Melissa right now in her practice How she rebuilt her practice after separati...
Sep 10, 2024•48 min•Season 4Ep. 83
Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. In this episode, we talk about: What kind of content Amrit has focused on to grow her following How committing to her brand and her message has helped her get media exposure Why creating video for social media f...
Aug 27, 2024•33 min•Season 4Ep. 82
Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations. I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our...
Aug 13, 2024•28 min•Season 4Ep. 81
Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients. In this episode we talk about: How it’s normal for busin...
Aug 01, 2024•44 min•Season 4Ep. 80
Welcome back! In this solo episode, I share my top five tips to make switching acupuncture EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane. I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have l...
Jul 09, 2024•29 min•Season 4Ep. 79
This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful acupuncture clinic with his wife in New York City to relocate his family and their practice to the island of Cyprus in 2021. We talk about: What sparked their decision to leave everything behind and move across the world How they’re building their new acupuncture practice from the ground up with no contacts or family in the country What marketing has been working really well to bring i...
Jun 25, 2024•48 min•Season 4Ep. 78
This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients. In this episode, we discuss: The ideal website layout to get the attention of potential acupuncture patients How knowing your target market is essential for an effective website What is ...
Jun 04, 2024•49 min•Season 3Ep. 77
Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping new acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building an acupuncture practice, and more. In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. This includes considering acts of service as marketing, gener...
May 21, 2024•44 min•Season 3Ep. 76
