Community building 101 with Kim Johnson
Episode description
Kim Johnson visits us to talk about all things community, her trajectory and evolution in the space, the changes she witnessed in the last ten years in the industry, and where she sees community heading.
She is the Head of Community at Geneva and one of the OGs of community building. Kim started as an editorial intern at Into The Gloss, tasted marketing and advertising for a while, and discovered her passion for community building at Glossier.
In this episode, Kim explains how being painfully shy as a kid served her to develop her career many years later, entities' and creators' roles in community building, and why she believes not every brand needs a community.
Plus, Kim dissects Geneva; what is it, who is it for, how to use it, which communities are the most successful in the platform, and so much more.
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Some Questions I Ask:
- How were you as a child, and what personality traits from that time do you think you still have? (4:12)
- Let's take a step back. What is community? (14:47)
- What makes a Geneva community successful? (26:54)
In This Episode, You Will Learn:
- The perks of being a quiet introvert (4:44)
- Some people live for the deal. How Kim got clear on what she didn't want to work with (7:34)
- The future is almost here. Community building and content creators (15:29)
- Slow and steady, and watering it over time. The secrets of community building (21:35)
- What is Geneva? (25:03)
- The paradox of being lonely and afraid of human interaction at the same time (36:45)
Connect with Kim:
Let's connect!
- Active Ingredient Instagram
- Sophie Weill Instagram
- Join the Active Ingredient Geneva Community
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