"Life is Just Brighter" in a $1.2m Distribution Business
Apr 06, 2026•1 hr 53 min
Episode description
Joseph Cruz left a lucrative job in finance to pursue business ownership. Year 1 has gone well (despite losing his GM).
Register for the webinars:
- What Type of Franchise Is Right for You? - TOMORROW!! - https://bit.ly/48gn6eH
- The Operator’s Perspective: Running a Business for an Owner - Thu, Apr 9 - https://bit.ly/4m7lSZ7
Topics in Joseph’s interview:
- Growing up in a Filipino immigrant family
- Why aging infrastructure creates long-term opportunity
- The laundromat that started it all
- Running an “oh sh*t” business
- Construction seasonality in Chicago
- Last-minute GM retirement before closing
- Running the business while still working his W-2 job
- The scramble to digitize knowledge stuck in employees’ heads
- Building systems, vendor lists, and shared documentation
- Setting the company’s “emotional temperature” as the owner
References and how to contact Joseph:
Articles by Joseph:
- From Spreadsheets to Steel-Toed Boots: Lessons from the First Few Months as an Entrepreneur
- Small Businesses are Small for a Reason: What It Really Takes to Modernize a 40-Year-Old Distribution Business
- The Real Work Begins: Midway Through My First Year as a Business Owner
- Top 10 lessons from my first year of owning a business
Download the New CEO’s Guide to Human Resources from Aspen HR:
- From this page or contact jenny@aspenhr.com
Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:
If you’re serious about buying a business, learn why Acquisition Lab members have a 40% success rate:
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter
Edited by Anton Rohozov
Produced by Pam Cameron
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