How to Buy a Generational Brand with $20m in Sales
Dec 18, 2025•1 hr 17 min
Episode description
Respected consumer brands are not common in lower middle market acquisitions, but Philip Hussey and Chenmark bought one.
Topics in Philip’s interview:
- Chenmark’s acquisition of Thomas Moser
- Leading a furniture business as a non-craftsman
- Chenmark’s hold-forever intention
- Wait times for custom, hand-made furniture
- Long tenure of craftsmen
- Commitment to world-class quality
- Getting away from offering discounts
- Building talent through their woodworker school
- Running a company with a strong legacy behind it
- Downside to owning your manufacturing
References and how to contact Philip:
Get a complimentary IT audit of your target business:
- Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher
Learn more about Walker Deibel's done-with-you buy-side advisory:
Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter
Edited by Anton Rohozov
Produced by Pam Cameron
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