The Single Most Important Skill for You to Master
Episode description
Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I’m selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you’ll need to implement this strategy in your life immediately.
It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components:
1. ACK – Acknowledge Your Audience
2. ETW – Enter Their World
3. ENR – Enroll Your Audience
4. WIIFT – What’s In It For Them?
5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic
ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation
“When you’re vulnerable, people fall in love with you.” – Jon Berghoff TRANSCRIPTSDownload the Transcript for Episode #112 (PDF)
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