160 Real Brand Authenticity (feat. Lorilyn Wilson, CPA) | #SocialStudies

Episode 160

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FACULTY: Lorilyn Wilson

CLASS: #SocialStudies

TITLE: Real Brand Authenticity

In this podcast episode, at the CPA Engage Earmark Mobile recording Studio, Scott interviews Lorilyn Wilson, of Mad Woman Media, and discusses the importance of authenticity in branding, navigating criticism and negativity, the role of colors in branding, the concept of Heater Media, drawing inspiration from Taylor Swift, the significance of creativity, embracing pivoting, and the value of personal connection in social media engagement.

• Lorilyn Wilson, founder of Mad Woman Media, is introduced.

• The discussion revolves around the significance of authenticity and the blending of personal and professional aspects.

• Dealing with criticism and haters while staying true to oneself.

• Exploring the role of colors in branding and creating a memorable identity.

• Introducing the concept of Heater Media and its impact on marketing strategies.

• Drawing inspiration from Taylor Swift and her song "Mad Woman" as a source of creative influence.

• Emphasizing the need for dedicated time to foster creativity.

• Discussing the process of pivoting and the challenges of the pivot stage in business.

• Advocating for authenticity in social media posts and not hiding behind a brand.

• Recognizing that people are at the core of branding, and the importance of social media engagement and avoiding outsourcing pitfalls.

• Highlighting that the person behind the brand is the true essence of branding.

• Encouraging individuals to embrace their authentic selves and be genuine in their endeavors.

Shout Outs:

FreshBooks, Tyra Banks, Kenji Kuramoto, Blake Oliver, David Leary, CPA Engage, Earmark, QuickFee