Crafting Your Creative Business With Ilise Benun

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to groups and one-on-one. She is also a national speaker and author of seven books, including The Creative Professional's Guide to Money and three online courses via CreativeLive — all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. Connect with her on LinkedIn and get her Quick Tips at www.marketing-mentortips.com. 

How can you turn your creative business into a thriving organization? With more engagements on social media, how can you successfully network and reach clients? 

According to Ilise Benun, it takes courage to position yourself as an expert — but this is what you need to do. She recommends generating an outreach that is authentic and personalized based on the research of each client. Sending out a monthly, bi-monthly, or quarterly email newsletter generates higher response rates and allows your business to continue to grow. 

In this episode of Access to Anyone, Michael Roderick and Ilise Benun, Founder of Marketing Mentor, discuss developing relationships to build the business you love. Ilise talks about creating the right mindset to avoid desperation, establishing who you are trying to reach by generating the right content, and recommendations on the most effective marketing tools. Get creative with this episode!