Your Capital S Story

Paul Furiga joins Diane to explore why your most valuable asset is your Capital S Story. Since the beginning of civilization, storytelling has been the only effective communication strategy that's hardwired in our brains -- no batteries required! Learn why your organization has one particular story above all others that should be powering all of your marketing and communications, internally and externally, and why that story drives the best results for you and your organization.

Paul's career in one word is Storytelling. His passion led him to start WordWrite. His book, Finding Your Capital S Story, builds on WordWrite’s trademarked process, StoryCrafting. Your Capital S Story explains why someone should buy from you, work for you, invest in you or partner with you. Before WordWrite, Paul was a vice president at Ketchum Public Relations and a journalist, covering everything from murders to the White House.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

If you haven’t seen all Audible.com has to offer, you don’t know what you’re missing. Sign up for a free trial at audibletrial.com/businessgrowth.

Learn more about your ad choices. Visit megaphone.fm/adchoices