What Actually Works to Persuade Your Audience

Robbie Crabtree joins us to share how to be more effective at persuading prospects by compelling them to feel an emotion. He created the Performative Speaking framework to reverse engineer the feeling you want to create by drawing on popular movie scenes that make you feel a certain emotion. Robbie has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

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