Accelerate Your Business Growth - podcast cover

Accelerate Your Business Growth

Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig's goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.
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Episodes

Harnessing AI for Small Business Success

Welcome to another episode of "Accelerate Your Business Growth," where we explore the latest trends and insights to help you navigate the ever-evolving business landscape. Today, we're thrilled to have John Warner with us. John is a visionary and a serial innovator whose experience spans startups, academic centers, non-profits, and even a government agency. He's also the author of a newly published book, The Intelligence Tsunami , on thriving in the age of AI. In this episode, John shares his in...

Jul 29, 202431 min

Unlocking Your Speaking Potential

Welcome back to another episode of Accelerate Your Business Growth. I'm your host, Diane Helbig, and today we have a special guest, Kerry Barrett . Kerry is an Emmy-winning anchor, host, and on-camera expert who overcame a paralyzing fear of public speaking to build a multi-decade career in broadcast journalism with top media institutions like NBC, ABC, and Fox TV. Now, she dedicates her expertise to helping business owners, executives, and lawyers break through their mindset barriers and refine...

Jul 25, 202431 min

Attract Dream Clients

Welcome to another enlightening episode of "Accelerate Your Business Growth." Today, Diane Helbig sits down with Danielle Harris, a seasoned marketing and messaging consultant from Metro Detroit. Danielle has over a decade of experience in the marketing sector and specializes in helping coaches and service providers attract their ideal clients through the power of storytelling. In this episode, Danielle delves into the oft-overlooked potency of personal narratives in business, and explains why s...

Jul 22, 202431 min

Growing Your Business with Intention

Welcome to another insightful episode of "Accelerate Your Business Growth"! In today's episode, host Diane Helbig sits down with Erin Marcus, the dynamic founder and CEO of Conquer Your Business , an international company dedicated to helping entrepreneurs and small business owners achieve financial and emotional freedom. With Erin's extensive background as a corporate executive, combined with her MBA education and street-smart upbringing, she brings a wealth of knowledge to the table. Join Dian...

Jul 18, 202428 min

Essential Cybersecurity Strategies

Welcome back to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have a critical and timely discussion lined up for you. We’re joined by Terry Ziemniak, a cybersecurity expert with over 25 years of experience ranging from technical roles to executive leadership. Terry has spent the last decade serving as an information security officer for multibillion-dollar organizations and now lends his expertise as a fractional cybersecurity executive, helping ...

Jul 15, 202425 min

Navigating SEO and AI

In today's enlightening episode of "Accelerate Your Business Growth," host Diane Helbig is joined by two seasoned digital marketing experts, Scott Gardner and Brent Bouldin. With over 20 years of experience each, Scott and Brent have a wealth of knowledge in high impact digital channels such as SEO, content marketing, and social strategy. They share their expertise on why SEO is a crucial growth tool for businesses, the disruptive impact of generative AI on SEO, and practical strategies for smal...

Jul 11, 202426 min

Google Business Profile Mastery

Welcome back to another episode of "Accelerate Your Business Growth." Today, we have a fantastic guest, Marilyn Jenkins, a digital marketing expert with over 16 years of experience. Marilyn specializes in paid advertising, social media management, and SEO, with a particular focus on Google Business Profile Optimization. Her clients have seen remarkable growth, including million-dollar sales and impressive ROI rates. She's also the author of "The Google Business Profile Training Guide," a compreh...

Jul 08, 202423 min

Mastering AI in Marketing

Welcome back to another episode of Accelerate Your Business Growth! Today, we're diving deep into the world of AI in marketing with our special guest, Rachel Hernandez, the director of brand strategy for Next Net Media . Rachel joins us to share her insights on how AI is revolutionizing content creation and SEO, and what this means for your business. We explore the best AI tools out there, discuss the importance of maintaining authenticity in your content, and provide practical advice on how to ...

Jul 01, 202429 min

Elevate Your Marketing Game

Welcome to another episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we are thrilled to be joined by James Taylor from PowLeads , an AI automation expert with a unique flair for leveraging technology and a background in geek culture. James has an extraordinary talent for utilizing AI to simplify marketing and content creation, making life easier for businesses everywhere. Beyond his tech-savvy nature, he's an adventurous traveler often found maneuvering through As...

Jun 27, 202430 min

Why Cash is King

Welcome back to another episode of "Accelerate Your Business Growth"! Today, we're thrilled to have Peter Kingma, a leading expert in cash management join us. In this episode, Peter delves into the critical importance of cash management for businesses, explaining why cash should be prioritized alongside revenue and profitability. He shares invaluable insights on creating a cash culture within organizations, the repercussions of too much debt, and practical advice on improving cash flow, particul...

Jun 24, 202430 min

Advance Your Ecommerce Business

Welcome to another episode of "Accelerate Your Business Growth," where Diane Helbig and special guest Henrik Muller-Hansen delve into the transformative shift towards consumer-driven solutions in the market. In this episode, Henrik discusses how evolving consumer behavior influences demand and highlights the challenges of changing traditional manufacturing methods and global supply chains. We explore the impact of macroeconomic factors like interest rates on consumer purchasing power and the imp...

Jun 22, 202438 min

Mastering Podcast Guesting

Welcome to another enlightening episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're joined by a special guest, Mischa Zvegintzov. Mischa is not only a seasoned sales expert and the founder of Influence Army, but he's also a master in the art of podcast guesting. Having transitioned from the demanding world of telemarketing, Mischa now leverages his experience to thrive in the dynamic landscape of online marketing and millennial engagement. In this episode, ...

Jun 17, 202445 min

Connecting Marketing to Revenue

Welcome back to "Accelerate Your Business Growth"! In today's episode, we have a very special guest, Steffen Hedebrandt, CMO at Dream Data . Steffen is an expert in connecting marketing activities with revenue and has a deep understanding of scaling the commercial side of a business. We're excited to dive into the fascinating topic of revenue attribution and the customer journey. Together, we explore why it's essential for business owners to understand their customer journey map, the significanc...

Jun 13, 202423 min

Mastering Affiliate Marketing

Welcome back to another episode of "Accelerate Your Business Growth," where we delve into the dynamic world of affiliate marketing strategies and business development. Today, we are thrilled to have Enelin Toneva join us. Enelin is a leader in affiliate marketing, having successfully launched over 40 programs and onboarded thousands of affiliates, generating significant revenue through innovative referral strategies. In this episode, Enelin shares her invaluable insights on crafting successful a...

Jun 10, 202422 min

Mastering Outsourcing for Small Businesses

Welcome back to another insightful episode of Accelerate Your Business Growth! Today, we have a special guest, Adam Pisk, co-founder of the remote-only outsourcing enterprise, BruntWork . With over 25 years of experience in sales and operations leadership, Adam is an expert in harnessing the power of global outsourcing, specifically in regions like the Philippines, to reduce operational costs and drive scalable growth for businesses of all sizes. In this episode, Adam discusses the immense value...

Jun 06, 202424 min

Embracing Conflict for Organizational Success

Welcome back to another episode of "Accelerate Your Business Growth," where we delve into key strategies for business innovation and development with Kat Newport. In this episode, Kat shares her expertise on leveraging conflict to drive positive change within organizations. Tune in as we explore the art of turning disagreements into creative solutions, the importance of empathetic leadership, and how maintaining healthy conflicts can be instrumental in an organization's success. Whether you’re d...

Jun 03, 202427 min

Healing the World of Work

Welcome to another insightful episode of "Accelerate Your Business Growth," where we explore crucial aspects of workplace dynamics and personal well-being that directly impact business success. Today, host Diane Helbig is joined by Candice Elliott. In this episode, we dive deep into the interconnectedness of work and home life, examining how personal challenges can spill over into professional environments and vice versa. Candice sheds light on the critical role of leader’s communication styles,...

May 30, 202434 min

How To Be A Generous Leader

Welcome to this transformative episode of "Accelerate Your Business Growth," where we dive deep into the concept of generous leadership with our guest, Joe Davis from Boston Consulting Group. Today, Joe shares invaluable insights on the human aspect of leadership, emphasizing vulnerability, diversity, and the power of small acts of kindness. We explore how honesty and openness not only enhance team dynamics but also inspire greater creativity and dedication among team members. Joe also discusses...

May 23, 202443 min

Maximizing Employee Retention

Welcome to this episode of "Accelerate Your Business Growth," where we dive deep into the strategic role of employee benefits in retaining top talent and aligning with business goals. Today's guest, Courtenay Shipley, shares her expertise in optimizing corporate-sponsored retirement plans to not only serve the interests of employees but also to support overarching business objectives. We discuss how benefits are often neglected or underrated by businesses and explore strategies to tailor these o...

May 20, 202422 min

Maximizing Business Value

Welcome to a new episode of "Accelerate Your Business Growth," where we explore critical aspects of business operations and transactions, featuring insights from special guest Addison Adams, an expert in mergers and acquisitions. Today, Addison will guide us through the complexities surrounding buy-sell agreements, the intricacies of investor financing in manufacturing businesses, and the recent trends impacting mergers and acquisitions. We delve into the importance of adequate preparation, the ...

May 16, 202442 min

The Unbeatable Power of Marketing with Meaning

Welcome to another exciting episode of "Accelerate Your Business Growth," where we delve into the art and science of meaningful marketing with Pete Steege. In this episode, Pete shares his invaluable insights on how small businesses can amplify their marketing impact by focusing on authenticity, intention, and perseverance. We explore the three marketing superpowers every small business owner should embrace and discuss the common pitfalls to avoid in order to engage in truly effective marketing....

May 13, 202435 min

Growth Strategies Beyond Marketing

Welcome back to "Accelerate Your Business Growth"! In today's episode, we have the pleasure of hosting Racheal Cook, an award-winning business strategist and the powerhouse behind "Promote Yourself to CEO" podcast and The CEO Collective. In this dynamic discussion, Racheal shares her insights on the significance of building authentic relationships for effective referral strategies, the advantages of white labeling, and the critical role of strategic partnerships in business growth. As an award-w...

May 09, 202435 min

Unpacking Complex Tax Issues for Business Owners

Welcome to another episode of Accelerate Your Business Growth! Today, we're diving into the often confusing world of taxes, particularly for small business owners and entrepreneurs. Our guest, Matthew Sercely, joins us to shed light on the vital distinctions between tax advisers, accountants, and lawyers, alongside offering actionable strategies for optimizing your tax situation. Matthew walks us through the advantages and drawbacks of various business entities, shares common tax mistakes, and r...

May 06, 202421 min

The Power of Authority Building

Welcome to a brand new episode of "Accelerate Your Business Growth," where today we have the privilege of hosting Renee Warren, an award-winning entrepreneur and PR expert. Renee, founder of We Wild Women and host of the "Into the Wild" podcast, shares her insights on the critical framework for authority building she terms the "authority arc." Through our conversation, we explore the three pivotal components of this framework: rarity, reputation, and reach. Renee illuminates what it means to tru...

May 02, 202442 min

Investing in Growth

Welcome back to another episode of "Accelerate Your Business Growth," where we dive into the essential strategies for personal and professional development. Today, we are thrilled to have Scott Maderer join us to share his expertise on aligning time, talent, and treasures with one's authentic calling. In this conversation, Scott addresses why people often mistake time and money as barriers to living their passion, when in reality, the true problem lies in aligning these resources with their valu...

Apr 29, 202426 min

Unlock Time and Financial Freedom

Welcome back to another episode of Accelerate Your Business Growth! I’m your host Diane Helbig, and today we have an incredible guest, Mike Abramowitz. In today’s episode, Mike shares his personal journey, describes the eureka moment that led him to the power of delegation and automation, and dismantles the myth that AI is a silver bullet for business woes. He also gifts us with his "Time Rich Six” strategy, designed to create an efficient, systematized business that can thrive independently of ...

Apr 25, 202428 min

TED Talk Strategies for Business Growth

Welcome to another episode of "Accelerate Your Business Growth," a podcast dedicated to providing actionable insights and practical strategies to drive business success. Today, we are thrilled to have Devin Marks join us to share the art of crafting TED-style talks that captivate and inspire action. In this episode, Devin guides us through the intricacies of making our messages not just heard but acted upon. We delve into the distinct characteristics of TED Talks, emphasize the need for a story-...

Apr 22, 202440 min

The Power of Trademarks

Welcome back to "Accelerate Your Business Growth," the podcast dedicated to helping entrepreneurs and business owners navigate the complex world of business expansion. Today, we have an incredibly insightful episode as we sit down with Andrei Mincov to dive deep into the essential world of trademarking for businesses. In this episode you'll learn about a simple yet effective process to determine if and when you should trademark your brand. Andrei stresses the importance of planning ahead, asking...

Apr 18, 202439 min

Unveiling the Founders' Evolution

In this episode of "Accelerate Your Business Growth", host Diane Helbig interviews Scott Ritzheimer, an expert in business growth and leadership. Scott shares his insights on the Founder's Evolution, a process that outlines the seven stages that founders go through in their journey from prelaunch to post-exit. Using a vivid analogy from a childhood experience, Scott emphasizes the importance of understanding and embracing the stage one is in as a founder, and the significance of charting a clear...

Apr 15, 202431 min

Leveraging Podcasting for Business Growth

Welcome to another episode of "Accelerate Your Business Growth." In this episode, we are joined by Jason Cercone as he shares valuable insights about podcasting. Jason discusses the benefits of a seasonal podcast production schedule over a weekly one, the importance of maximizing content repurposing, and the use of AI programs to streamline podcast production. He also provides advice on overcoming the fear of starting a podcast and emphasizes the networking opportunities available through podcas...

Apr 11, 202425 min
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