(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Welcome to Ask Allison. Y'all ask the questions about having a fun and thriving practice and I answer them. We have a worksheet for you today so you can bring this answer into your life. You can access that at abundancepracticebuilding.com slash links, where you'll also be able to ask any questions you have for Ask Allison. If you want more support, we've got some free trainings in there too.
If you can't get enough Ask Allison, check out our YouTube channel for our entire Ask Allison library. Welcome back to Ask Allison. Here's today's question. I've been in private practice treating individual women with trauma for 10 years, but I'm getting bored and feeling like I'd like to change it up and try out couples therapy after getting some training and supervision.
If and when I start adding this to my practice, can I add a page on couples counseling since I've worked so hard at SEO, or do you recommend starting an entirely new website and building up that niche from scratch? How can I talk about having two niches with other providers without confusing them? Thanks. So before I answer this, I'd like to thank TherapyNotes for sponsoring Ask Allison.
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I hope that other people listening or watching this know that you are not stuck with your niche, with your modality, with your services. Couples counseling isn't as much of a niche as it is a service. I want to know who your niche is within couples counseling. So if your couples niche includes someone in the relationship who has experienced trauma, which is a lot of couples, then your current website could be absolutely amazing.
Of all the women that you've worked with over the last decade, how many of them were in couples counseling or would have benefited from couples counseling? Likely many of them, right? So it depends on your ideal balance of couples to individual sessions. I see four scenarios. Okay. If your ideal couple is impacted by trauma and you want to do primarily one-on -one still with couples kind of sprinkled in, that's about as easy as it gets.
You can keep your current site and SEO and write up your couples page and SEO that as well. You can sprinkle in mentions of couples counseling on your homepage with a link to that new service page. While networking, you can talk about how you provide individual and couples counseling for women impacted by trauma.
Easy. If your ideal client is impacted by trauma and you want to do primarily couples counseling, make your homepage about couples, the dynamics that happen when there has been some trauma. You don't have to mess with any established SEO.
You may be able to keep the same headers, for example, but talk primarily about couples on your homepage, have a specialty page for individual counseling, a specialty page for couples, mention both on the homepage, start blogging about how trauma impacts couples, keep your old blogs and SEO, just add new ones specific to couples. While you're networking, emphasize that you see couples impacted by trauma.
You'll likely continue to get individual referrals because that's what you've known for so long. To bolster your couples numbers, only talk about couples while you're networking. Now, if your couples work as as much of a departure from trauma as you can get, and you just want to sprinkle some in, I would consider a specialty page or a separate site.
You don't have to trash your old site if you're holding onto women with trauma as your primary population, but know that if it's a specialty page on your trauma website, you're likely going to get couples with some trauma. You can downplay that on the specialty page, maybe talking about, say, communication problems in couples, if that's your couples niche. But if you build another website for this niche, specifically this new couples niche, be really strategic about who you share that site with.
Share it with your therapist friends who don't see couples, share it with couples counselors who work with communication issues and are full, create a new online listing like Psychology Today specific to couples. That is if you really want to stick with your individuals primarily and your couples are not trauma related. Now, if you want to go whole hog with your non-trauma couples niche and make it the majority of your practice, I would transition your current site. I'd switch up the home page.
I'd make your specialty pages very couple-centric. Don't delete any blogs or anything, but do start blogging exclusively about what your new ideal clients care about. Do some SEO magic on those blogs, network your tail offs exclusively about couples. Even if you only market couples, you're still going to get individual trauma clients because you've built on that for a decade. So you can decide the percentage you want from each.
If you feel kind of full up on those individual clients, you can just refer them out. It's totally fine. So for those of you who are full and you're wanting to make changes like this in your practice, our Limitless practice program helps you make those changes, whether it's switching niches or establishing a niche if you haven't had one. It also can help you get off insurance or increase your private pay rate. Our Limitless grads are working less. They're making more than before the program.
So message me Limitless if you want to chat about that. Today's free worksheet is the niche versus ideal client sheet. It's going to help you get more specific so that your marketing is much, much easier. Message me the word sheets and I will send it your way. All right. I hope that that's helpful. Have a really great day. If you're ready for a much easier practice, Therapy Notes is the way to go. Go to therapynotes.com and use the promo code abundant for two months free. I hope that helped.
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