Challenging what you know about SEO with Garrett Mehrguth

Your brand is more important than your website when it comes to SEO. 

What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic. 

Garrett explains the value of not just showing up in search results for the keywords you are targeting, but also having your brand show up in search results that are not part of your website. 

Call it SEO brand reach? Call it Call it guest blogging and online partnerships? Call it reputation management? 

We don't know what you call it, but Garrett makes an interesting point that you shouldn't miss as a content marketer.