Sustaining Long-Term Podcasting: Tips from Casey Ruff - podcast episode cover

Sustaining Long-Term Podcasting: Tips from Casey Ruff

May 08, 202441 minEp. 7
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Episode description

Welcome to another episode of About Podcasting! This week, I had the pleasure of speaking with Casey Ruff from Boundless Body Radio. Casey shares his journey from being a personal trainer at a corporate gym to starting his own business during the pandemic. He dives into how he integrated podcasting into his business model and the challenges he faced along the way.

Casey emphasizes the importance of having a strong 'why' to sustain long-term podcasting efforts. He discusses the initial resistance he faced and how he overcame it to produce over 600 episodes. We also talk about the significance of consistency, audio quality, and the value of good content.

In this episode, Casey also shares practical tips on how to secure guests for your podcast, the tools he uses for scheduling and recording, and his workflow for producing multiple episodes per week. He highlights the importance of being respectful and complimentary when inviting guests and offers insights into his editing process.

We also touch on the evolving landscape of podcasting, including modern tools and features like transcription services and podcasting 2.0. Casey shares his thoughts on the future of podcasting and the importance of adapting to new technologies.

Whether you're a seasoned podcaster or just starting out, this episode is packed with valuable insights and practical advice to help you on your podcasting journey.

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Transcript

If you want to do this for a while and stick with it, you need to be true to your why because the the downloads are gonna be disappointing. Your content might not be as good as you think. Your audio quality might need some evolution. Like, there's a lot of obstacles you've gotta get through along the way. But if you have a strong why, you'll you'll stick it out. You'll keep going. Welcome to About Podcasting, a show for podcasters.

We talk about podcasting practices, tools, successes, and failures mixed with interviews and music. Hosted on podhome.fm, the most modern podcast hosting platform. Welcome to another episode of About Podcasting. And this week, I'm talking with Casey Ruff of Boundless Body Radio. Boundless Body is a podcast about health and wellness and talks about things like the carnivore diet, how to actually become healthy, and interviews lots and lots of doctors and experts in the field of health.

It's really worth the listen. Casey has been doing this for several years and is very successful at it as he does 3 episodes a week, which is really cool. So this is definitely worth a listen if you want to learn how somebody can keep that up for years. You can find the podcast if you look for Boundless Body Radio in your podcast apps, and you can also go to myboundlessbody.com, which you can also find in the show notes. Now, without further ado, here is Casey.

So perhaps you can tell people, why do you podcast? Why do you do it? Yeah. Great question. So, you know, I was working for a large corporate gym, as a personal trainer before the pandemic. My wife was working for the same company. During the pandemic, we were placed on unemployment and had to sort out what we were gonna do coming

out of the pandemic. We had kind of lost a lot of our clients and, and as a personal trainer, you're 100% commission. And so financially business wise, it wasn't that viable to end up going back to the company that we were working for. So we ended up starting our own company. Boundless Body was started in July of 2020,

right in the middle of pandemic where we just continued doing personal training and nutrition coaching and Pilates and tissue work and all the same stuff that we were doing before. But just now just my wife and I with our own small business. And as part of that, I had always known that I wanted to do some type of a podcast. I just never had the time or energy to be able to do it when I was working for a large corporation.

And so when we started to kind of mull over, you know, the idea of us starting our own company, what that might look like, the things we might do and how we were gonna manage all of that stuff. I knew very early on that podcasting was something that I wanted to do to be a part of that. I, I thought, if nothing else, it could be a nice hobby to keep me kind of busy. You know, maybe it would be something that would help drive the business.

And so it was pretty early on after starting the company that I started to take different steps to understand and try to learn how podcasting works, how to do it, you know, what would be required. And, yeah, there was a lot of resistance that I had to getting started. I I think about all the podcasts that I have listened to to that point. And there were so many really great podcasts

already out there, and they had great messages and they had great guests. And I I didn't understand, what I could possibly contribute to the space because people had been doing it and been doing it very well

for quite some time before, you know, I ever intended to to start. And I knew that, you know, starting, I wouldn't have any blisters or whatever, but, you know, after a few months of resisting and trying to learn and figure things out, it was just step after step when we finally pushed recording our very first episode, which I listened back now, and obviously is very

cringey to listen back to our first recording, but it was just my wife and I talking back and forth. And, you know, we just kind of learned that you had to start somewhere and it's a process and understanding that your first episodes are not going to be perfect, but you just continue to grow and learn and change and refine the process. And yeah, I mean, now we're at the point where we're, we're getting decent downloads.

We've got so many episodes and have hosted so many different people. It's been a wonderful journey. But that was kind of the start of things is really just understanding that podcasting was something special to me to be able to learn, you know, the art of doing podcasting and, and having conversations with people and wanting to share that with people and, and just following that out to where we are today. But that was my original,

kind of reason for doing it. If nothing else, it kind of get back to a medium that I was, it was so instrumental in, in, in learning the things that I, was interested in at the time. Yeah. Yeah. And has that why evolved over time? Because you're now many hundreds of episodes later. Do you still do it for those reasons or, or other reasons now?

Great question. Yes. I still do it for the same reasons. Definitely things have come up over time where, you know, I've toyed around with different monetization ideas and things like that. But at the end of the day, I just, I feel really passionate about the things that we talked about and my why is to try to share our message around and yes, it's nice marketing and yes, it's gotten us a few clients and people reaching out because we built a bit of a following,

but that's all kind of a bonus to me. And I just had decided pretty early on, despite whether we ever monetized or not, that it would be something that I would gladly pay for and invest the time and money and whatever it took to continue doing it. And so it's just, it's a real passion project and something that I'm really proud of. Yeah. And I think that is extremely important. So, if I gauge it correctly,

you never really do like a native ad for your small business. It's always just the the topic with the guest. It's an expert, a doctor, or something about something that you are interested in and you are interested in learning about and spreading the message to other people about. And then the rest is just something that rolls out of that. Maybe somebody looks in the show notes and clicks on a link or something, but that is never the goal, I think, for you. Right?

That's yeah. That's correct. It's nice if it happens. And and, what I've done over the years is I created a call to action that I put at the end of every episode. And every few months, I redo it, just to kind of rerecord again, just a simple call to action while I say, you know, thank you for listening. If you'd like to schedule a free consultation, go to this website. You can follow us on these channels. Here's our YouTube.

And that I feel like that's been somewhat successful. And again, just getting consultations with people, but we're fortunate that our business is good enough, like kind of around here that we're not reliant on the podcast to be driving revenue and numbers. I do get a little bit concerned when some people say they're starting a podcast, and that is the reason why is because they want lots of downloads and thus lots of money

and advertising resources. And I just, I try to help people kind of reset their expectations of saying like, you know, it, it takes a tremendous amount of work unless you have, you know, been doing this for a very long time or, you know, you've got some financial backing. That's gonna be very difficult. I think people fail to realize that when people think of people like Joe Rogan being successful podcasting,

he had done like a 1000 episodes before anybody even really knew what he was doing. And then it grew from there. Like that's a lot of work to to to finally get to where he is today, but that's quite the process. And then still, he is still able to continue going because he's still doing it because he's interested in the topics. If he wasn't interested in these topics, he would have nothing to say or nothing to talk about with these guests, I think. So he would pause, fade, or stop, I guess.

So it's the same thing, even though he get he gets a big bag of money. It's the same, same drive, I think. And everybody should think about that instead of, I want to promote my business or I want to make money. I want to attract sponsors. I don't think that's sustainable, not for the long term. Not if you want to be able to do it for years. Yeah. I agree with you.

We, at one point did a second podcast called the How to Make a Podcast podcast. As you'll remember, you were one of our guests on that show, which was a very fun conversation. And one of the primary things that we talked about in the beginning of that show is the same thing that we're talking about here is really identifying your why and staying true to that over time.

I think it's really important for for, like you said, that longevity. If you want to do this for a while and stick with it, you need to be true to your why, because the the downloads are gonna be disappointing. Your content might not be as good as you think. Your audio quality might need some evolution. Like there's a lot of obstacles you've got to get through along the way. But if you have a strong why, you'll, you'll stick it out. You'll keep going.

Yeah. So, what what I always found very difficult with my Improving Barry podcast is getting enough, interviews. So, what you also do, you interview people. You talk to experts in the field of health and wellness, a lot of them. How do you do it? How do you keep them coming to your podcast? How do you keep, keep guests on?

That's, that's a great question. So, so I'll, it was, I'll answer the question by illustrating a point of something that happened recently. I'm sure you saw on social media, the American Diabetes Association came out with their, I think it was their head dietician and, and described how to like split up a plate and recommended that, basically like 3 quarters of a plate for diabetic should be carbohydrate driven.

Yeah. I mean, you're laughing. Like, we're laughing at all. Maybe it's ridiculous information. Right? Yeah. And so there was this crazy backlash on Twitter, especially, which I was super proud of. There's so many people were backlashing against this. I mean, this post got millions abused, but only something like a 100 likes, and they had to turn off the comments on it eventually. And somebody somebody was talking to me, who had just started a podcast.

And we were talking about this post and how ridiculous it was. And they were one of the people that posted a rebuttal and showed before and after pictures and said, like, no, absolutely. This is the worst thing you can do. And I need to comment like, well, basically,

I have just populated an entire roster of people that I can interview just from the people that replied to this post. Like, you can just go and click on all these names, and they're all they'll all of them have amazing stories. I could click on any one of them, whether I'd heard from them or not. And this person, again, they were new to podcasting, but they were like, I didn't even think about that. Like, I guess that's why you've been doing podcasts for longer. I said, well, maybe not. But

you can always just be looking out for people. And there's no, I don't have a formula. I don't have a way that I do things. I just, if I find somebody interesting and,

you know, I feel like somebody's got an interesting story to tell whether they are very well known or not very well known, I will reach out to them in any particular way that I can, whether that's a Twitter message, a text message, whatever I did, whether that's Instagram, whether that's finding somebody's email address, whether that's through another contact, I'll just try to find a way to contact these people. And and I think another part of it is there there's

I noticed there's a great difference in the way that you ask somebody whether they want to be on your show. It's very similar to the way that people, approach like a job interview. Like if you go to a job interview and you just talk about you and yourself and all the things that you've done and your accomplishments,

you're gonna be less likely to get hired versus somebody that says, hey, I've looked at your company. I've seen you guys are really good at all these things. You might have a gap in these other places. Well, I can help you achieve your goals in this certain way. You're talking in a way that's a lot different. And I think when we're trying to invite our podcast guests, oftentimes we're selfishly thinking about landing this person on our show so that we can get more popularity where really we should be saying, Hey, I love your work. I love specifically what you did with X, Y, and Z. I've been following this for a while. You have an amazing story. Would you have time to come on my show? And I think that elicits a much better response than,

you know, just assuming that everybody wants to be hosted on your show all the time without you putting in the work to know what they've done and without making them feel special. Yeah. So, so be humble and, respectful, of course, for them. And exactly. Be very complimentary, that kind of thing. Yeah. And then, tooling wise, how do you,

actually invite the guest? Because they might be in different time zones. It might be difficult to, you know, set a date and time to use a tool for that, like Calendly or something like that. In the beginning, it was about 30 email exchanges back and forth and checking all the different time zone calculators and trying to fix the calculations myself, which is absolutely ridiculous.

Somebody introduced me to Calendly. I set up a link. It was hands down one of the very best software things that I have used as far as scheduling,

appointments for something like this. I've seen other competitors pop up, and I'm kind of excited to vet out other people to see if maybe there's some cost savings there for the same amount of features. But I have to say I'm very, very happy with Calendly. I can send a link. I can set my parameters. I make sure that I don't do more than 1 podcast interview a day so I can, you know, make sure my research is good. I'm really focused on that one interview.

People can book out as much as I allow them to, whether that's 3 months or 3 years or however long they want. And that has been by far the easiest way because it just pops up right in their time zone. It populates in their, in their calendars very easily. It's a great integration tool for sure. Yeah. I like that, as well. I've I've recently started using, cal.com, which is kinda similar. Right? It does the same thing.

But it it works very well. And I'm thinking about integrating that into, Polterhome as well because that's an open source thing, that we can then start using there, which would be great because then everything is in the same place, right? I want to have as much tools in the same place, in the same style so that you don't have to leave your app. Yep. I love that. And and then talking more about tooling, you host with Buzzsprout. Right?

Yeah. Buzzsprout is my host. I found them really early and felt like the pricing was fair for the time kind of structure that I wanted. I've used other hosts in the past. So for example, Buzzsprout charges me per hour to do my show. And Boundless Body Radio again is my passion project. We do 3 episodes a week that are typically an hour. So I'm pretty much every month and maxing out my hourly kind of allocation and paying for additional hours. I'm okay with that.

The second podcast I told you about when I started later on, that was really just purely a hobby. I thought it would be really fun to talk to other podcasters. That was never a priority or anything that I thought would drive, you know, business in any way. So I actually did a different host to, to host that. I found somebody who hosted for free. And so I used Acast to be able to do that. And it was definitely

far less user friendly. They were much more focused on helping you get ads and monetize and that kind of thing, but it was sufficient and it was free enough for me to figure it out and just post my, that was 2 episodes a month there. So understand there's lots of different tools and every, you know, kind of host company does things a little bit differently. And so you can kind of look around and see which one fits your needs the best. Yeah, definitely. And and,

so with Buzzsprout, what is your your workflow kind of when you do an episode? Because I can imagine that you, want to spend the at least the least amount of time that you can, if especially if you're doing 3 episodes a week. This is, yeah, it's a great question. This is one thing that I definitely had to learn how to be quite efficient

when I'm doing, you know, sometimes 5 and 6 interviews a week and publishing 3 days a week. I have to stay on top of anything that I do. And so my advice for people is to really find systems and stick with the systems and try not to make things over complicated. So for example, if I'm making show notes, basically I'm just taking the introduction

that I use to introduce the person. And those are my show notes. I can add additional tags and add things to that. But like, all I'm doing is taking my introduction, which is about a page long. It gets to just a normal, like 8 by 11 kind of page full of words. I'll read that out for that person's introduction. Then I just copy and paste that into Buzzsprout, add some paragraphs

and that type of a thing. And my show notes are essentially done after I'm done with all the tagging of all that stuff. So that only takes a few minutes. One thing I really like about Buzzsprout is they allow me to make what's called a visual sound bite. So that I use for social media where they make different sizes of a, of a soundbite that I use.

And that takes me back to another time saving thing that I think a lot of podcasters miss when they first get started. You get really frustrated by, and then hopefully they learn this over time. But when I'm doing an interview and I I'm in the middle of this interview, I know that I don't want to spend an hour

of my time after the interview to go back and then edit everything all over again. So I have a pen in my hand. I've got my paper right next to me and I'm time stamping everything as I'm going. So I have 2 columns and one is for headaches,

all the headaches I need to go make. And one is for where I think I might go back to create that visual sound bite. And so just before doing this interview, I had another interview, with Doctor. Jen Unwin, who I believe you know as well. And, you know, if there's any, you know, coughing or there's something egregious, a dog runs by, or there's, you know, siren out back, or she needs to take a break, I'll make an edit. I'll make a note for the edits.

And then if she starts getting into something that I feel like is maybe 15 to 30 seconds long,

that is really amazing. And she's getting really excited. I'll make another timestamp note for that. So now when I go to make my edits, I know exactly where to go. I could just edit out really clean. That only takes me a few minutes, and I'm done with that part of it. I don't have to listen to the entire episode all over again because I'm taking notes while I'm going. And that saves me a lot of time as far as that goes. That is really clever.

Do you use, what kind of online recording tool do you use when you're talking to people remotely? So I use Zoom. I really want to branch out and investigate other hosting software, including the one you're involved with, because I find it quite interesting and the different features that are all involved. I have a few challenges with my recordings,

in the area of my house that I record out that makes a few things a little bit prohibitive of using certain things. And so I, for, for example, if I were to set up my computer at this part of the house, I'm the furthest away from the WiFi. And so my connection can be a little bit dodgy. So I get the best recordings for video and audio when I record directly to my phone rather than recorded to my laptop that needs to connect to the network or into the Wi Fi. And so

that's kind of a limitation where I have to turn off my wifi and just run my cell phone on the network. If the network isn't performing well or something's going on, that can be a limiting factor. Zoom tends to be one that does well with lower bandwidths. And so for me and the quality that I need and ease of use, that's been a really good one. And also seeing as how it's, you know, 2024 and most everybody at this point has used zoom extensively for at least 4 years.

It's, it's an, it's an easy one that people are now familiar with. That's, that's been great for me so far. The way that it, you know, is it downloads the video that I can then download and make a small edit to and put onto YouTube is really convenient. It gives you an audio file, which I don't use. I record everything to a podcasting mixer and that's where I take my audio. I don't take it from anything that I record, on Zoom or anything else. They do have a transcription

feature, which is absolutely terrible on Zoom. I could tell you it's really, really poor. So I don't use any of that. But for at least a a backup audio file and a video file that for my purposes is good. Yeah. And and I guess it's stable. Right? So you always end up with a recording. It tends to be very stable. I find that some places sometimes recording, you know, depending on where you are in the world, it might not be the absolute best, but it gets the job done for what for what we need.

Yeah. That that is the difficult thing with, tools like these. Like we're on SquadCast, right now. It's an audio only podcast, so that's okay. But sometimes video is a bit issue, and and audio itself can also be modulated. I've tried many of these things, including Riverside, for instance, which I had some issues with.

Might be on my side. I don't know if it's, that, you know, but it's these things are difficult. So when you find something that works for you, definitely stick with that. That's a very important tip, I think. Absolutely. I agree with that. I agree with that. Yeah. So you just, mentioned transcription, that Zoom tries to do that and does that, in a terrible way. I'm sure they do that, with their own algorithms or something that they came up with.

Do you use, transcripts from another service or something and put those in, in your episodes? Great question. So, yes, they do probably for a different purpose than what other people do. Our podcast is, it always started as primarily audio. That was always my priority. And I saw that through for the first, probably 2 years of doing podcast episodes. I learned that when I was involving the video components, sometimes the audio

would slip a little bit. And so it was really about the 1st year and a half of recording episodes that I would do audio. Only my phone would be totally blank. I wouldn't be looking at anything. I could just look at my notes and just listen in and not even see the person. And that was fine. But over time, our connections started to get a little bit better.

And I just had this thought, you know, maybe I could just take these video recordings and start to throw them onto YouTube to just see what happens. And man, we were so bad about social media accounts when we started our business. Like, I should have started with, you know, fresh, boundless body accounts,

the the different, you know, Instagram and and Facebook. We did. We just used our personal ones. It kinda converted them over in a really unorganized way. And I did the same thing with our YouTube, where I had a few, like, speed skating videos of myself doing speed skating on my YouTube and did a bunch of nonsense. And then I started putting some of these videos on. And, they started to do really well when we started to build a bit of a following and very minimal on what I do on YouTube. But,

but that that is built a following, and YouTube is kinda unique because you can start conversations with people. Be they can make comments. I read and respond to every comment that we get in. So I like to reply to people, and you start to meet people and understand the content they're enjoying. And so that has been,

a lot of fun, but that again, for me to make that work is very, very minimal. So all I'm doing here, I'm taking the video recording that comes from Zoom. I usually choose the gallery view. I upload that to YouTube, and then I just use the YouTube editor feature and I do the trim essentially,

or I'm just trimming the front and trimming the back. And then I'm only editing video if something very egregious happens. Like if a dog loses their mind for 5 minutes or somebody needs to step away to use the bathroom or something, I don't tend to make a lot of edits that way. I care less about the video quality. Maybe to a fault, but that there was never my priority anyway. But but it has been nice to kind of build up the following with the video as well,

primarily on YouTube. So as part of that, there's a long winded hey, to answer your question about transcription. As part of that, when we're releasing 3 days a week for full episodes of our show, I do that the day before the audio releases. It's almost like a tease for people that wanna see it on video. They get to see it a day early. But I also wanted to have at least one thing that was dropping every single day.

So I would, I would inter I would release a full podcast interview. And then I also created what I call Boundless Body Radio Shorts, which is just a shorter version of a topic inside of a podcast interview. So maybe, somebody was talking about a topic for 10 to 15 minutes somewhere in that timeframe. And I will re upload that video and then trim that down even further to just include that time and then say, this is this person talking specifically about this one topic.

To be able to do that transcription is really, really helpful because if it transcribes well, I can think of a keyword or a topic that we talked about in that particular episode, type it into a transcript, find exactly where that clip started. So I know exactly where to go to start my editing. And then I can also see like, okay, we jumped this topic a minute 12, you know, 0.35 or something,

and I can make my ending edit there. And so transcription really helps me to, to accomplish that goal. And it's, it's funny just how many transcription services

have, have popped up even just in the last little while. Like even transcriptions on Apple Podcasts. I've heard you talk about it. I saw it for the first time today is like, good. It's pretty easy to find different keywords and things like that. So there's lots of different ways to do it. My, I do have an editing software that I use, which is called Alitu, a l I t u. I chose them early on because they made editing

very, very easy. It's just click and drag essentially to edit things in and out. They've added lots of features over the years that I have quite enjoyed. It's a paid service. I do pay because it makes my job a little bit easier. And as part of what they offer, they do offer a certain number of hours of transcription

per pay period that you pay for. So if I have a really important interview with somebody who is super interesting and maybe talked about 2 or 3 different topics that were very important and relevant, that I know I'm going to make into the shorter episodes, I will definitely use my allocation of transcription on that episode so that I can continually go back and find different pieces of that conversation that I want to release. So I outside of that, I don't do much with transcription of the actual episode. I know there's ways to, you know, publish that or include that with your podcast. I I get to this point, have not done that, but, would would certainly be open to looking at that in the future.

Yeah. Yeah. Yeah. Well, that's an interesting use case for for tran transcripts. Definitely. Yeah. Okay. And and what about things like, chapters, for instance? Because you already, mark things, right? Like this is an interesting timestamp. This is an interesting timestamp. Do you include chapters in your episodes? I don't. Can I can I ask you the same question? Like, do you find that to be an important feature that people really look for? Like, is that important to most people that you talk to?

Yes. For listeners because then they get, like, a, an overview of okay. These are the things that are being discussed. So it's kind of a, a table of content, basically. That's that's what you can see. And so they see, oh, okay. This is really not what I expected based on the title, for instance, so I'm gonna skip this one. Or, yes, this is exactly what I wanted. Oh, and this is the specific thing that I wanted, so I'm gonna start at minute 30, whatever, and skip the rest, for instance.

So that is how people, use that to navigate content. And there's a lot more things that you can do nowadays with modern podcasting that you can include links, for instance, in your chapters. You can include, chapter art as well, including, GIFs in, modern podcasting apps. But the the main use case for listeners is that they can quickly see, okay, this is the thing that they're actually talking about instead of this teaser,

catch all title because that's basically what you what you have to go on. So, yes, people do use that. Yeah. Definitely. Excellent. Okay. Yeah. That's something I may have to look into more. There was a period of time, where Buzzsprout still offers this, but I I decided to pay for it just to check it out where they had additional AI features

that would come on with preparing my episodes. And so they would be things like they would suggest 5 different titles based on the conversation. They would have a transcription of everything. They would come up with chapter titles.

They might come up with all your tag words. Like there was a lot that was included with that. It would write all your show notes for you. And you, you would have to clean things up for sure. Like it was already, like out of the box, but did a really good job of writing things out and including

chapters. So in that period of time, I was using them. I didn't notice whether that was making a significant difference to the listener population or not. So that's probably something I should go back in and, and kind of like reevaluate or reinvestigate the best way to be able to do those chapter titles. Because even if you were to do that manually, like I said, if you were just time stamping everything,

you could record that very easily and come up with chapter titles. But that said, with so many different AI features that are out there, I'm sure there's tons of ways that that can just be done for you and fully automated. Yeah, definitely. And Buzzsprout does a good job with that, with cohost AI, which what you just described. We do that too. In Pod Podhome, we call that Podhome AI. Very, original. It's the same thing, but it's unlimited and not tied to ours,

and does a bit more. Gotcha. But, yeah, it it is something that, that users do. And so, let me ask you this. Have you ever heard of podcasting 2.0? I learned about it from your podcast. The last guest that you had at the time of this recording was talking about it. I know nothing about it. That dude was super smart. That's super smart. I learned a lot about podcasting. And I heard you guys refer to that, but I'm not familiar with what that is, frankly.

Yeah. So so you're referring to, the episode with Chris Fischer from, Jupiter Broadcasting, who was very, successful, in in podcasting, as in, successful that he can do this for a living, which is great thing, if that is your goal, of course. But what I'm talking about, podcasting 2.0 here is a a project and a community. So the project is to create, modern podcasting by innovating the RSS feeds or the feed that you're you you generate, right, in Busparound. It has all these tags in it,

that describe the episodes and describe the channel. And in podcasting 2.0, the project, there are several components of it. 1 is the podcast index, which is a separate, podcast directory. So you have Apple Podcasts. You have, Spotify.

You have Amazon Music Podcasts. You have YouTube Music Podcasts. Those are separate buckets that you need to publish to, and Buzzsprout does that for you. But it can also publish to the podcast index, which is its own database. And this thing is open source. Everybody can download this thing. And this drives these modern podcast player apps that are all new. You have Fountain, Dot FM, for instance. There's Trufence. There's Podcast Guru. There's a couple others.

And these things are very modern, and they support things like transcripts, chapters, sound bites, which are clips, people. For instance, you can tag a person like this was my guest, and then people can search on that guest. Hey. Where was this guest?

Where where can I learn more about this guest, and you see all the episodes where the guest was in? And very important, micropayments where Chris was talking about that as well, because that's kinda how he makes a lot of money from it or that a way that he can sustain himself through monetization where people can send in boosts through tiny pieces of Bitcoin called Sats or Satoshis.

And those are pieces of support that you can attach a message to. Like, hey. I like this episode with a question maybe or or with a a comment, and that makes it kinda interactive like you were describing with YouTube. Right? You can have whole conversations within an app. And also without people sending a boost, for instance, fountain, they support just people commenting on episodes. So there's this whole world of modern podcasting

with all these modern tags and and features that are coming out. And now, for instance, Apple that's, supporting transcripts is using also the functionality that is described in Podcasting 2.0 to include these transcripts in a modern way. So people that are, publishing transcripts in this modern way, and Buzzsprout does that as well, then they can show up in Apple Podcasts,

like the way you edited it. Or, for instance, if you identified yourself and your guest as a speaker, then that will show up in Apple Podcasts as well. And that's all very cool. Right? That's that's just very good for the listener

because that's what it is. It enriches the metadata of the episodes. So it's good for the listener and good for you as well. That sounds amazing. I'm trying to put my, you know, I'm trying to put myself in the shoes of the listener and thinking about the shows that I've listened to. And that would be quite the resource to be able to stop something, you know, dig in a little bit deeper on a topic or learn about somebody to a greater extent. It sounds like an amazing tool.

Yeah. There's there's many, great features there. So, I'll check out a modern podcast player app to see all these things in actions. Right? You can go to, modern, podcastapps.com, and there's many of them. Or podcast index.org is the same, same website there.

But it's it's definitely very interesting. Yeah. Yeah. That very definitely is. And of course, you know, the technology would be advancing so quickly that if you're not adapting to these kinds of things and learning and growing and getting on board with some of this stuff, you'd be left behind pretty quickly. Yeah. But that's why,

modern podcast hosts, including Buzzsprout as well, they're trying to make this, a lot easier. Right? So you've probably seen it in Buzzsprout where you can now recommend other podcasts as well. And that that's technically called a pod roll. I don't know what it's called in in Buzzsprout. But if you do that, then it shows up in these apps. Like, hey, this is a podcast that's recommended, by a user, by you, for instance, so by podcasters themselves, not by an algorithm.

And that that drives discovery, and that's very important. So things like these are really, evolving this space. Yeah. It's really good. Amazing. Oh, that's great. I love that. So, what episode number are you on right now or tomorrow or whenever you drop next? Oh, it's in the low 600, I had 610,615, something like that. It's a lot. It's a lot. Yeah. Like I said, when we started in October of 2020, I just, I ended up doing a bunch of interviews and

within the first, maybe 2 weeks, it just kind of settled into a cadence of Monday, Wednesday, and Friday. And I just ended up loving the process so much that I just have decided to make time for it and continue to do it to this day. So yeah, we're, we're somewhere in the 600. I'll sometimes release bonus episodes on the weekends

where I'm hosted on another podcast or there's some bonus content that I created that I'm releasing as well. So, yeah, it's, it's quite a bit. It's quite a bit that we have done. We're in the 600. Yeah. It'll been a journey. That's excellent. And, do you have maybe, some practical tips or some inspiration for podcasters that also want to create, 600 plus episodes and keep going? What can they do? Oh, just be really bullheaded and never, never stop.

If you just keep going with what you're doing, and you stay stubborn, you'll, you'll get there. It's just like anything in the, in the creation process. There's just, there's no real shortcuts. There's so many amazing tools and things that we can be using to help all of us as podcasters, to be able to share our message. I would love for everybody to know that whatever message

you have, that you would want to share with the world, it it's valid and it's good. And you should definitely do that. I really do think you should always consider your why. An example I always gave on our podcast podcast is like, if you and Shannon down the street, want to get together a podcast about your cats every week. That's fine. But also don't do that for thought that you're going to make a bunch of money on that. Like

you should, you should do that, but just always consider that why and why you're doing things. And as long as you are genuine and authentic and you feel like you've got a message to share, there's things that need to be sorted out. Like you want to think about, you know, what format are you going to do? What's going to make the most sense? Is this a solo cast or is this an interview style podcast?

How long are your episodes going to be? One piece of advice that I would absolutely give is consistency is probably the most important thing that you can do.

I don't know about you, but when I find podcasts that I love, if it's Tuesday morning and my favorite Formula 1 podcast is not being released on that day, and I get upset. I get really bummed out. Like I really appreciate the consistency that I know I can open up my app on Monday and these 4 podcasts will release new episodes and I can check them out, you know, based on my schedule or, or interest level. So there is some thought that needs to go behind that.

You definitely do wanna be thinking about things like audio quality. You know, I, you see, at least on video, I know we're doing audio only on video. I'm recording through a podcast microphone. I've got a podcast mixer that I invested in, which is the road, RODECaster Pro, which is really great. It makes things really easy for me. And of course I was investment upfront.

When I'm doing video interviews and I'm being interviewed, I'm listening through the podcast mixer, but I believe the audio is even just taken from my phone. So it's not going to be as good anyway, but the deep, those sorts of things and details you have to kind of think out, but also understand that you don't need to have that perfect from the beginning. You can learn as you go. The important thing is that you go, you start, you recorded an episode,

you put it out there and then you just keep going and you keep going and just understand the more that you're doing that, the more you'll refine the process. Another piece of advice that I would give to people as painful as this may be, it's terribly painful for me because I don't really love my own voice. I would listen back to every episode that you ever record.

Like I said, when I'm doing my editing, I'm not listening to the whole episode. I'm getting my editing done. I wanna get it done the very day that I did my interview so I can send it to my guest with all the materials and have all that done and scheduled and ready to go. So I don't need to think about it. But every day, every Monday, Wednesday, Friday, when our podcast comes out, it's the first one that I listen to. And I'm trying to think, what could I have done better? How could I have phrased a question a little bit differently?

What kinds of something that I really appreciated about you and, and the approving Berry podcast. You, you did so much research into people that you would ask very unique questions that would elicit really interesting answers from people. And I learned early on, I, I hosted somebody who was really big in our space. And I, I got off the phone with him and got off our interview and realized that I'd asked him the same questions

that he'd already answered in every podcast he's ever been on anyways. I didn't create anything unique or special with this person. And to this day, I haven't been able to get him back on whether that's just scheduling or whatever. He's been too busy to come back on. And so that's always been a lesson for me to like

really try to put myself in my, you know, my listener shoes or my guest shoes and try to unlock something that is a little bit deeper and more profound than somebody has ever gone again. It was something I really appreciated. And on your podcast, you did really, really well. If you're doing those things, I believe that will forgive a lot of sins as far as like audio quality goes. It's important and you need to focus on it, but I think content is king. And whether you're doing that with subpar,

you know, audio equipment in the beginning, I think it's okay. You need to you need to refine that and get better at that. But, those are some tips and tricks I would just give to somebody and, and yeah, more than anything being consistent, doing the good research, trying to ask you new questions and make your show kind of stand out. Eventually the cream rises for sure. And so, if you're doing good work, people will find it. Yeah. Excellent.

Okay. And, where can people go to, find out more about you and your podcast? Yeah. So the easiest place, to go is our website, which is my boundless body dot com. On the website, they can click on podcasts and it will take them right to our directory feed. Everything just populates automatically. Of course, with Buzzsprout, they do populate to all the different platforms

and directories. And so you can really go to pretty much whatever directory you get your podcasts and search, Boundless Body Radio, which is the name of our podcast. It should pop right up. Always love any feedback. Anybody can book a free consultation with us on our website.

But for the podcasting stuff, they can go there and click on the podcasting tab or just search it anywhere podcasts are found, or we should be able to pop up. We're also Boundless Body LLC, I believe, on YouTube. If you want to watch the interviews versus just listen to them, you have that option as well or to find a shorter episodes. But yeah. The website's the best place to find us. And again, that's my boundless body dot com.

Excellent. And I'll put all that in the show notes, so that people can find that as well. Thank you very much for talking to me today. Always a pleasure, Barry. Thank you for catching up. Thanks for tuning in to the show. For more episodes, go to about podcasting.show, and remember to host your podcast on podhome.fm, the most modern podcast hosting platform.

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