04 Where the bloody hell were you! When the tobacco ads came down
May 03, 2025•29 min
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Summary
This episode explores the shift towards advertising with a social conscience in Australia, focusing on the battle against tobacco advertising in the 1970s. It details the strategies employed by both tobacco companies and health campaigners, including the use of imagery and humor. The episode also covers the rise of social marketing and its impact on issues like drink driving, highlighting the effectiveness of advertising as a tool for social change.Episode description
It's the early 1970s and the power of good is unleashed. In the Age of Aquarius the public get wise to being hoodwinked by advertising. Health campaigners hijack the medium — and turn it to their advantage.
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