How do I create a marketing plan and the importance of getting it right?
Feb 20, 2024•19 min•Ep. 12
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Episode description
Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.
Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.
When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.
Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.
Key Takeaways:
- The benefits of hiring a fractional CMO.
- How to create a marketing plan.
- The difference between a strategy and a tactic.
- Customer-centric marketing strategies and campaigns.
- Involving stakeholders in business strategy.
Links:
Sarah Fox
LinkedIn - https://www.linkedin.com/in/imsarahfox
Website - https://bemorefox.co
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