Abandoned Cart

Laura Hanlon & Adam Smith•abandoned-cart.captivate.fm

Bitesize eCommerce advice we wish we'd had when growing our own store - for eCommerce business owners and marketing directors, this podcast is your ultimate growth partner. Join us as we serve up expert insights and real, actionable advice tailored to propel your online business to new heights. From unravelling the mysteries of conversion optimisation to decoding the latest trends in eCommerce marketing, we've got your success in mind. Tune in now to Abandoned Cart and empower your eCommerce journey with the knowledge you've been craving.

Last refreshed: July 16th, 2025 at 4:52 PM ⓘ

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Episodes

Ecommerce attribution: How to get the most our of your marketing and measurement

In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level. Key Takeaways: E-commerce tracking and attribution ...

Dec 06, 2023•56 min•Ep. 7

How to take your e-commerce brand to Gen Z

In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content. Key Takeaways: Influencer marketing and reaching Gen Z through TikTok and Pint...

Nov 14, 2023•29 min•Ep. 6

How to win back and monetise customers who don’t shop with you anymore

In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention. We discuss the reasons why customers stop shopping with brands, the importance of understanding customer data and feedback to improve retention, identifying lapsed customers and the most ef...

Oct 19, 2023•28 min•Ep. 5

Unlocking the power of referral marketing

5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥 Join us as we dive deep into the world of referral marketing with our special guest, Jason Hulott from Speedie Consulting. Learn how to utilise your existing customer base to expand without relying on...

Oct 02, 2023•32 min•Ep. 4

Brand vs performance marketing: which is more important?

We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate balance between these two facets of success in the marketing realm. Join us as we unravel the intricacies of brand vs performance marketing, how both elem...

Sep 21, 2023•27 min•Ep. 3

How to create thumb-stopping ads that increase ROI on paid social

Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising. Episode Highlights: Cracking the Code: We kick off by exploring the foundational steps when a brand needs an advertising facelift. The Secret Sauce: Is there a one-size-fits-all secret formula that guarantees success across various meta ads? We delve into this quest...

Aug 31, 2023•36 min•Ep. 2

How we grew our own eCommerce store from 0 to £30k/month

Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Creatures, from ground zero to a remarkable £30,000 per month in just three short months.

Aug 14, 2023•25 min•Ep. 1

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