Episode description
- Who is your "B" and who is your "C"? [2:02]
- Why did they choose B2C2B? [6:36]
- How did they craft their enterprise story? [11:42]
- Does going B2C2B increase CAC (customer acquisition costs)? [16:56]
- Three things to build an enterprise story around [22:26]
- How did their choice of B2C2B impact investor conversations? [34:23]
- What mix of consumer vs. healthcare talent did they need? [40:42]
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