How Behavioral Technology Could Revolutionize MarTech

It’s not often that words like marketing, creativity and digitalisation come up in the same sentence.

However digital transformation is working to take marketing and make it more of a science than an art.

But can we really automate creativity? 

And do we risk losing the human touch as we push for greater automation?

To learn more about how digital transformation is changing, shaping and maybe even revolutionising advertising and marketing, I turned to Prantik Mazumdar, managing director of CXM Group.

Prantik built one of the most awarded independent digital marketing  firms in Southeast Asia.   He’s has pioneered new ways to use behavioral economics to drive CRM and better understand consumer decision making.

In this episode Prantik talks about:

- Why successful marketing is about building brand value, rather than getting more clicks or likes.

- How automation is being ‘humanised’

- The challenges of trying to automate creativity.

USEFUL LINKS

Connect with Prantik Mazumdar on LinkedIn:  https://www.linkedin.com/in/prantikmazumdar/

Learn more about The Current Situation:  https://swiy.io/thecurrentsituation

A Seat at The Table website:  https://seat.fm

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Visit A Seat at The Table's website at https://seat.fm