Hey, this is Mark Butler and you are listening to a podcast for coaches. In the years before COVID let's call it 2017, 18, 19. I was traveling. What for me was a lot for work. Now for me, a lot of travel meant four or five trips per year, which I know is nothing compared to the way a lot of people travel for work. And at the time I really enjoyed it. I liked going to the airport. I liked getting on the plane. I liked being in the hotel. I like to be in the conference room, meeting people.
Sometimes I'd have the chance to teach or to speak, which I always love. And so I really loved the travel. I looked forward to it. Then of course we have COVID everything shuts down. We're kind of in our houses for in, in Utah. Anyway, we're in our houses for a couple of weeks, a month, maybe. And I loved that. I loved that. And in that moment, I lost all desire to travel for work.
And in the four years since COVID, I don't know if I can think of any work trips until the one I just took a couple of weeks ago. But then I did take that trip to, to Tennessee that I talked about in the last episode a little bit and I loved it. So now we get all this nice contrast. I get the high travel season of 2017 through 2019. And then I get the post COVID season where I haven't traveled much at all for work and I haven't had any desire to.
And I've turned down Um, not a lot, but a few speaking opportunities that would have required me to either go on a long drive or get in an airplane. But then my client, my friend Edie Wadsworth asked me if I'd come and speak to her community in Tennessee a couple of weeks ago, a few hundred people in the room. And I just had the most amazing time. I loved it. Now, I didn't like the travel. I admitted this to Edie's community, and I'll say it again here.
I knew that I was excited to engage with the community. I was excited to speak. I was excited to hear people's stories, to talk with them. I knew that, but I also know I didn't want to get on an airplane. So I complained. This is what I do. I'm a whiner about a few things, but one of the things I whine about is travel.
So all the way up to the event, until the moment that I'm walking out the door with my suitcase to get in the car and go to the airport, I'm still whining and saying, I just, I don't know, why did I say yes to this, etc. I'm doing this kind of whining. It's very predictable with me. I also do this, by the way, with social gatherings, if there is, a double date with another couple, they could be our best friends in the world.
And I will whine about it, but Up to the moment that we leave and even in the car while we're driving there And then i'll have a great time and i'll never shut up through the whole two hours We're together because we know me and we know that if i'm awake i'm talking and so Then on the drive home I'm saying things like you know what? That's just the best time. Why don't we do that more often?
I really think we should do that more often and then kate Rolls her eyes as she should, because my pattern is so reliable, whine and complain all the way in, have a great time. And afterward, talk about how we should do that more often. It's very reliable pattern in my life. And I do the same thing with work travel because I came home from the Tennessee trip, riding that same kind of high., the single biggest takeaway.
From going to Knoxville, Tennessee a couple of weeks ago, spending time with Edie, which was so fun. I'd never met her in person spending time with her community. I had some other clients in the room. It was so fun to spend time with them. My big takeaway is there is no substitute for being in the same physical space. There just isn't all the online stuff. We do this podcast webinars. I like all of it. I like other people's podcasts. I like their YouTube videos. I like online classes.
I think they can be very powerful and transformative. There is no substitute for being in the same physical space. I think there's interesting neurobiology to that. I'm not an expert, so I'm not going to comment, but there's something about being in the same physical space, which I think is compounded when everyone in the physical space has had to pay a price to be there, a price in time and effort more than anything, but also money there's something about the ritual.
Of going to the airport, getting on the plane, getting to the hotel, setting up shop, having this big context change that I think primes us for a great experience, something about being outside of our normal routine, outside of my office, not looking at the same computer screen that I always look at, not having the same air pods in that I always have in my ears, which is mostly how I engage with this kind of thing.
Um, I think that we prime ourselves for insight, for clarity,, for enthusiasm, for decisions. And then because of the price we paid to be there. And then because we're occupying the same physical spaces, people, and we're shaking hands and maybe we're hugging and we're laughing together. And because it's a life coaching event, there's always blasted dancing every time, every time there's going to be some dancing. It's okay.
But through all of that, we have such a different experience together than if we'd been at home on zoom. Now, some of these great events, including the one I just went to in Tennessee, they are live streamed and I think the live streams are probably great. It's not that those don't deliver any transformation or any enjoyment or any insight, but speaking for myself, I know that I am in a different state.
Mentally and emotionally, maybe spiritually, if I've gone through the airport airplane hotel ritual, then if I put on my standard work uniform of sweats and a t shirt, go down to my desk and turn on a live stream, it's going to be a different experience. So. Yeah. I loved being in Tennessee. I loved being on that stage.
And if I hadn't been on that stage, I still would have loved it because it's an opportunity to gather with like minded people who have paid a similar price to be where they are with you to laugh together, to cry together, to be inspired by each other and all these other wonderful, corny, beautiful things. And there's no replacement for it. That was my single biggest takeaway, something that I think I had forgotten in the four years since I stopped traveling. Cause I don't like to travel.
This is applicable across many domains and at many different scales. For example,, my wife, Kate spent the last three days. Off and on at a youth camp, a church youth camp, about an hour from our house, the camp was for young women. So, uh, young women who are ages 12 to 18 and their leaders, and it has a lot in common with the event that I did in Tennessee. Everybody gets out of their normal routine, out of their normal context. In this case, I think the girls don't have their phones.
I am not positive of that, but you cannot overestimate the impact of having people not have access to their phones when they're in these kinds of settings. They had an amazing time. Kate was invited to speak or teach a couple of different classes at this, at this young women's camp. I've watched this incredible transformation in Kate over the last three or four years to go from where she was a person who would say, you know, I'm not really a teacher. I don't like public speaking.
I'd rather not be at the front of the room. Don't give me the microphone. Don't put the spotlight on me. And over those three or four years, I've seen her become a person who says, I think I've got some ideas that I want to share. Who has embraced opportunities to share and to teach in places like church and with,, with friends and at home and in settings that she creates. So I've seen this transformation in this evolution happening in her.
Normally, if she were going to be teaching a couple of classes at a, at a camp, like the one she just presented at, there would be at least a pretty good amount of, I don't know, I'm nervous. I hope it goes well. I hope they like me. I hope I make sense. I'm afraid I won't make sense, but this time it was very different. It was, I know what I want to share. I like the stories I'm going to share. I think it's going to be good. I can't wait to interact with the girls.
I can't wait to interact with their leaders. She really looked forward to it, which was a beautiful thing to watch. And of course I'm able to validate her all along the way. I'm able to say, yeah, you're a great teacher and I have great taste in teachers. You're a great teacher. They're lucky to have you. Of course it means something to her, to have me say that. But I tell the story because it ends up being another example of how powerful it is to be in the same physical space.
She goes and she teaches her a couple of classes. She has an amazing time. She gets great feedback. She gets home very late last night Very late last night. It's like midnight Just to be clear.
My sweetheart is a person who at about 9 29 p. m It's like somebody injects her with some sort of coma inducing serum and she is out gone dead to the world Last night she gets home at midnight Normally when we come back together after a little time apart, I'm going to be talking nonstop because I talk nonstop. Bless her. She has spent 20 years of her life basically listening to me verbally process last night. She gets home at midnight and from midnight to 1 a. m. She never took a breath.
Telling me stories about people she met and individual girls that she engaged with and, women that she talked to and how it all came together and how inspired it was, and how, how impactful and how meaningful and how much she enjoyed it. And for me, it was great to listen to her download. And I felt inspired. One of my takeaways ,Is even though her confidence had been building.
And even though I have sincerely validated her growing confidence, there could be no substitute for going and doing the things she did in person apart from our normal routine, connecting with those other people and confirming all of her confidence. Getting strong evidence that she was right to be confident.
She was right to be excited and to be able to see the facial expressions and hear the tone of voice and have the conversations with people who are participating that confirmed all of her confidence and compressed the timeframe in which that confidence grows.
I don't know what the math of it is, but I'm just hypothesizing that if that confidence had would have taken a year without last night's experience or without the experience of the last couple of days, I have the sense that what could have happened within a year or two years might've happened within two days because of the physical presence and the physical experience that she had.
Thanks to this and other conversations, I think we're probably not too many weeks or months away from me being able to come on this podcast and say,, my wife is brilliant. And if you want to get some coaching sessions with her, you can, I've been trying to persuade her of that for the last year or so. Well, really ever since she Finished cancer treatment last fall and share her health is, you know, she's feeling pretty healthy and she's feeling pretty inspired.
And I think we might get her folks. I think we might get her, but my persuasiveness can't compete with the confirmation that she received by getting out of a routine, going into that physical space and time with those people and getting all that confirmation of her own best instincts about herself. There's just no substitute for being in the same physical space as the people we want to learn from and that we want to teach and that we want to share with.
Now I already did know that in those years, 2017 to 2019, I was the beneficiary of the hard work of great leaders like my old client, Brooke Castillo. She had worked for years and years and built a brand and built an audience such that when she extended an invitation to have hundreds of people come and join her in a room, we all said, yes, that's hard work. It's some of the hardest work. Same thing with, my friend, Jody Moore.
I was the beneficiary of her hard work in rallying people to an idea and filling big rooms with great people, it's one thing to just fill a room with people. It's another thing to like all of the people in the room and then of course I get to go sit in Edie's community and, and kind of breathe in that air and enjoy that and appreciate it. And I still believe that getting 300 people in a room far from their homes is something miraculous. And I don't know that I'm ready to even attempt it.
I don't know if I want to. I mean, I think I probably could want to, but for the rest of us who aren't a Brooke or a Jody or an Edie yet, we may choose to be, we can do this in the micro, we can have five people in a room, we can have 10 people in a room. And the fact that it isn't 300 or 500 does not make it less powerful.
In some ways, it's more powerful sometime in the next few weeks, Kate and I will be teaching a class on relationships here in our basement, just because we want to, because she has a heart for it and a desire to teach. And of course I want to, so we're going to come together and we're going to do that. I don't know how many people will be here. Maybe five, maybe 15, who cares? I'll be excited about all of them. You can do the same thing. You and I in the micro.
Can create and experience all of the same benefits or almost all of the same benefits that are created by leaders like Brooke Castillo and Jody Moore and Edie Wadsworth. We can. The numbers will be smaller, but the dividends for us at our place in business and life will be very, very similar and very sweet. And we will compress the timeframes.
We will compress the time that it would have required for some of the people that we'd like to serve to like us and trust us enough to want to engage with us in a formal way, through a program, through a coaching experience, whatever it is, I don't think the transaction is the best motivation to do this, but it is an ancillary benefit. I think the relationships and the experiences and the inspiration and the clarity are the real benefits.
And then we have, you know, transactions that result in the form of coaching sales and program sales and et cetera. And those are great too. They're just not as exciting as the rest of it. So I'm probably not going to do this a lot.
But I'm going to do it some, and I'll probably partner with my wife and I'll probably partner with some of you listening who are my friends that I already have that trust and confidence with that we could, we know we could do something together and we could both enjoy it a lot and benefit from it a lot. But all of you have somebody like that too, or you can do this alone. I'm just trying to persuade you that it will be worth the effort. If you try to do it every month, might become a grind.
If you try to do it three times a year, those three events will probably be some of the highlights of your year because there's just no substitute for being in the same physical space as the people you want to serve. And with that, I will talk to you next time.