Why Do People Donate? Understanding Fundraising & Human Behavior

Tim Kachuriak has dedicated the past 15 year of his life to answer this question…

“Why do people give to nonprofits?”

And while he’s found that the answers vary wildly, he’s managed to identify some core principles that can predictably boost giving to your nonprofit.

In this week’s episode, Tim sits down with me to talk about some simple techniques and everyday strategies you can use to attract more donations and build a better relationship with your donors.

Tim is the Founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.

In this episode, you’ll discover:

• How human behavior impacts fundraising (4:00)
• The biggest communication problem most nonprofits face (13:25)
• How to optimize your “donation” page for more conversions (23:00)
• How to use your donor data to drive bigger gifts (27:30)
• Why you need to “humanize” your communication. And one proven strategy for doing it (33:15)

Thanks for listening and be sure to subscribe for new episodes every week!

For more nonprofit accounting resources check out www.thecharitycfo.com 

For more nonprofit accounting resources check out www.thecharitycfo.com

For more information on how to optimize your fundraising, check out the NextAfter’s free resources and join their mailing list @ NextAfter.com

Want to WATCH A Modern Nonprofit? Check out this episode on YouTube now: https://youtu.be/XOOfir_BLj0