Ep 4: PURPOSE-FULL with Sally Hill

Sally Hill is an Experience Strategist, digital communicator and purpose-driven business expert. Sally’s founded and run two businesses, and is most well known for being the founder of experience design agency Wildwon and delivering the hugely regarded Purpose Conference in Aus.

As well as being a leading authority in environmental sustainability and B-Corp advocate, she is also a big supporter of utilising personal branding when driving purpose driven businesses.

A few points in the chit-chat:

1. A career focussed on purpose driven business pursuits
2. The importance of personal branding for people driving purpose driven initiatives
3. Following your nose as part of a career path & the inevitable international travel
4. Driving social media strategy before it was a thing and leaping into jobs that handle complexity
5. Event creation and the injection of user research into the process
6. B-Corp certification as a means to establish different goal posts to a normal company- community, sustainability, impact etc
7. Mental health effects on entrepreneurially minded people
8. Understanding the world that we live in by attending in-person events
9. Re-emphasising personal branding via video comms, speaking, writing and just generally finding your voice

Notes and Links:

• Wildwon
• Purpose Conference
• B-Corp (and why Wildwon chose to become one)
• Abigail Forsyth and Keepcup
• Benjamin Young and Frank Green
• Biomimicry and Design - Service and Flow
• Centre for Humane Technology and Responsible Tech
• Circular Economy
• CSR
• Design Thinking Drinks meetups
• Digital Eskimo
• Dr Jason Fox - ‘Choose One Word’
• Forbes article- event management is the 5th most stressful job in the world.
• Get Up Australia
• Hatched
• Meta-Modernism
• Paul Hawken - The Ecology of Commerce
• Rachel Botsman
• Ray Anderson - Interface Flooring
• Simon Griffiths and Who Gives a Crap?
• Today Strategic Design
• WWF Australia
• Young Henrys

Follow @sallyrhill on Twitter and Instagram

Music by Gareth Leach Music by way of Bateman

Twitter: @ALTSProjects

Instagram: @altsprojects_

Hosted by Gaz Williams @gwilliamsALTS